Audiences
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Strategy Group: Modern Briefing A modern approach to audiences
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Slides from the IPA strategy group modern briefing event. I talked about a modern approach to thinking and talking about audiences
Transcript of Audiences
Strategy Group: Modern Briefing
A modern approachto audiences
Strategy Group: Modern Briefing
about
about
Strategy Group: Modern Briefing
“The consumeris not a moronshe is your wife”
Strategy Group: Modern Briefing
Six notes to selves
Strategy Group: Modern Briefing
1. Kill the caricatures
Strategy Group: Modern Briefing
2. Behaviour has to change
Strategy Group: Modern Briefing
3. Deliver revelations
Strategy Group: Modern Briefing
4. Talk about what they love
Strategy Group: Modern Briefing
5. A question of influence
Strategy Group: Modern Briefing
6. Love and respect
Strategy Group: Modern Briefing
“Empathy is an imaginative leap in which you endeavour to understand the world from the perspective of another person”Roman Krznaric, Empathy
Strategy Group: Modern Briefing
Strategy Group: Modern Briefing
Strategy Group: Modern Briefing
