Audience research pres
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Transcript of Audience research pres
TARGET AUDIENCE AND INFLUENCES
LOCATION
Sandford, in North Somerset- a quaint and
charming village… or is it?
We will explore the many aspects of the village
from the pub to the village hall. Talking to the
residents on their perspectives of the existing
community or not so existing community.
Younger audience- the entertainment value
through the way the documentary is constructed.
Middle aged- Young families thinking of moving to
the country in search for better life
Pre/Post retirement
AGE
GENDER
Will appeal to both genders as the subject matter
has equal importance to both male and female not
excluding either sex.
SOCIO-ECONOMIC GROUP
A
B
C1
C2
D
E
upper middle class Higher managerial, administrative or professional
middle class Intermediate managerial, administrative or professional
lower middle class Supervisory or clerical and junior managerial, administrative or professional
skilled working class Skilled manual workers
working class Semi and unskilled manual workers
Those at the lowest levels of subsistence Casual or lowest grade workers, pensioners and others who depend on the welfare state for their income
We have chosen to not focus our efforts on group A
from the socio-economic table because we feel that
high rollers and the upper middle class will not have
the time to watch our documentary. They, we feel,
will not care about the content included in the
documentary as much as the other classes because
its less relevant to their life style.
HOBBIES AND INTERESTS
As we have a wide audience range they will be
interested in a variety of hobbies and have different
interests. Therefore it will be hard to select the
specific hobbies of our audience and we will mostly
think about which hobbies they persue in the village.
Such as girl guides, church services, socialising in
the local pub and school functions.
EDUCATION
Because of the mass audience range we are
targeting the audience are likely to be educated
from uni-level to basic trades and skills.
(secondry school education)
However our documentary will disclude those
who are less academic as the documentary topic
is that of a light hearted senseand not overally
complex.
DOMESTIC CIRCUMSTANCES
We will appeal to a wide range of domestic
circumstances as we will include, interview, and
follow everyone from all walks of life in the
community. We we will do this by filming in different
locations such as the local pub to the village hall. At
the different locations there will be different people
congragating their i.e pensioners at the village
hallmost likely home owners to younger people in
the pubs, most likely first time buyers or renters. We
are not trying to highlight one particular style of life,
just the overall view of the people in the village.
SPENDING POWER
‘After tax and benefits household income
disparities are significantly reduced (to £53,900 and
£13,600 respectively).’
This shows and demonstrates the variation in the
income of our expected target audience as this is
taken from the 2008/09 income table for the middle
and working classes. Who are retrospectively our
targeted audience. In the village life there are the
extremities of this shown which are clear by the
village divides
RELIGION
We are not looking to target a particular religion or
at all, for that matter. However we are not looking to
isolate religion and religious beliefs from our
documentary. We are filming in locations such as the
village hall which shares links with the church. We
know villages were founded on the following of faith
and the local churches in the area. Traditional
English villages were founded around the
denomination of Christianity therefore we may not
appeal to the minority religions in society because
they are not represented in village life.
POLTICAL VIEWS
As many of our viewers will be aged 40+, we
imagine that they will be mostly conservative.
However there are many left wing members of our
audience that we will need to consider, such as
teenagers and young families. As well as this, our
documentary will be made for Channel 4, which has
a relatively young audience and will probably be left
wing left wing.
ETHNICITY
Our documentary will be accessible to all
ethnicities, as a range of ethnic backgrounds live in
English villages. However as we are focusing on the
English village, it can be expected that most of our
target audience, who live in villages, will be white.
We will also consider other ethnicities as people
living in cities currently, may watch out documentary
as they are considering moving to a village.
CURRENT MEDIA CONSUMPTION
We expect that many of our older audience
(pensioners) will read the newspaper everyday and
watch a lot of daytime and primetime television and
radio stations such as radio 4. These people are less
likely to access the internet or use social networking
sites. Young families and teenagers are more likely
to only watch evening time television as they are
busy during the day at work at school. They are
more likely to read weekend newspaper and
magazines. This group will access the internet a lot
and are very likely to use social networks and listen
to radio stations such as Radio 1.