Audience Research lo 3.2

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AUDIENCE RESEARCH BY MANSOUR AHAIDI & BJ

Transcript of Audience Research lo 3.2

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AUDIENCE RESEARCH

BY MANSOUR AHAIDI & BJ

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How many hours of TV do you watch a day on average?

0-5 hours6-10 hours

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Do you use any of these on demand services?

BBC IplayerITV player4odSky on demandOther None

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What genre of TV do you prefer?

DramaComedyFactual Reality showsChat showsLifestyle programming

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Do you use any of the following online subscription based services?

NetflixAmazon PrimeBlinkboxLovefilmNone

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Do you access your TV programming on any of the fol-lowing devices?

Laptop/DesktopTabletMobile Phone

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Do you share information about your favourite TV programs on any of the following social media sites?

FacebookTwitterInstagramOtherNone


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Lecture 3.2 researching your audience lecture slides student notes

Lecture 3.2 researching your audience lecture slides student notes

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SUPERPOSITION · • 65% of the total number of visitors offered quantitative data for the audience profile described in section 3.2 below. • 19.5% of contributed qualitative feedback

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