AUDIENCE RESEARCH Hansa muftah

WHY DO YOU NEED TO DO MARKET RESEARCH?

We were asked to create a questionaire to find out what genre most people listen to And also to what there thoughts on afro beats are . we decided to send the questionaire to bridge academy sixform studient And teachers to get

advice on what we should have on our music video.

ARE YOU MALE OR FEMALE?We wanted to know which gender appealed to us so we asked this question. From our results we found out the most girls done our questionnaire was girls. Even though we got more girls response there was still a high Percentage from both gender so we were able to Judge the rest of the results Precisely For both gender

HOW OLD ARE YOU?We asked the audience there age to find out what age was the highest that responded to out questionnaire, we sent this to six formers and teachers But the most people that done our questionnaire was 17 as it was simply for them to answer because it was sent to there email were there always go on. We could have improved on making a text box for the 19+ to be specific on there age.

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HOW OFTEN DO YOU PURCHASE MUSIC AFTER LISTENING TO IT ON MUSIC STREAMING WEBSITE?

Our results show that not many people buy music. As there are now easily accessible because there is illegal download which means you can get music for free. most of our audience was collage student which means there know how to download music as that's the easy way they can access music because they still don't earn money to be buying music. There is only 5 people that mostly but music this might be because there are working class which means there have many to buy music.

WHAT TYPE OF MUSIC DO YOU ENJOY LISTENING TO?

From looking at the results we didn’t get Allot of people liking afro beats as this might be because we only sent it to bridge student. how ever afro beats did get 14.29% which means people do listen to afro beats and enjoy it, it also got more votes than reggae and bashment which means is not bad of a results.

HOW DO YOU ACCESS MUSIC VIDEO?From looking at our results we found out that 94.64% of people Access music through YouTube which helps us know where we should distribute our music video to get more audience.

HOW DO YOU HEAR ABOUT MUSIC VIDEO?

This question is similar to wear they access music which also gave us the same response which Is that most people hear music through YouTube as you can get notification when you subscribe to a channel. We also found out that most people hear music through twitter and friends which helps us know where we should distribute our video to get more audience such as twitter and Facebook.

WHAT VIDEO STYLE DO YOU PREFER? This question boost our confidence on

keeping performance and narrative as we ready choose to do both of them before hand Because from looking at other music video we found out that having both performance and narrative made the video more enjoyable and we understood the meaning of the song.

WHAT THINGS DO YOU LIKE IN AFRO BEATS MUSIC VIDEO?

When looking at this results we found out that most people like Afro beats to have dance which we are going to have in our music video, also The music video we picked we think has an up beat Mood and its catchy.

HOW EASY IS IT TO UNDERSTAND THE LYRICS AND MOOD OF THE SONG ‘ROMANTIC’ THOUGH ITS MUSIC VIDEO?

From this information we found out that our music video was easy to understand which Is a positive response as we didnt know that if people would understand because it wasnt there typical style of music

WHICH SCENARIO DO YOU THINK WOULD BE BEST FOR OUR MUSIC VIDEO?

From looking at this results it really helped us to pick a location because we had a dilamer on where the best place to set our music. Most of the people chose skyline which we are now desciding to use.

WHAT DID YOU FIND OUT FROM YOUR MARKET RESEARCH? Overall we had good responses from our questionnaire as we got around 57 people that done our questionnaire. We found out that not allot of people listen to afro beats but we are going to convince then that afro beats our creative and enjoyable music to listen to. Also we are going to Take advice from our audience on where to set out location.