Audience ResearchAlternative Rock

• Be a student

• Will frequent popular gigs of various bands within the genre.

• Own an iPod or a music playing device to listen on the go.

• Likely to play an instrument such as the guitar, bass or drums.

• Music is integral to their life.

Psychographics for my target audience

Other Interests

• Likely to be more interested in indie films than mainstream films – this will inform any “intertextual” references in my video.

• Free Spirited activities like skateboarding etc.

Age Range

This is a screenshot from an OFCOM report about XFM Radio Station. The station identifies itself as an alternative rock radio station, and has conducted a very comprehensive survey and concluded that their target audience is 15-34.