Audience Research

What is the genre of music video you

are creating?• The genre of the music video I am creating is

RnB/Hip Hop and Pop.

• The typical convention for this genre would be: the artist showing their wealth, big houses, nice cars, good scenery such as beaches, etc.

Who do you think the target audience

for this genre is and why? • The target audience for my genre would be 13-25

years old. This is because this is the teenage years, and because my genre is about RnB and Pop, it is most likely to be a love song. This means that people in the age range would usually relate to it.

• However, some people that are not in the age range, would also probably enjoy the genre, but the majority of 13-25 enjoys RnB and Pop.

What demographic do you feel would

watch your music video?• The demographic group I feel that would watch

my music videos would be people at social grade E. Although any demographic group would listen to my music video, I think that more people at social grade E would listen to it. This is because as I have said on the previous slide, my target age group are 13-25. Most people at this age would still be in education, therefore they are the “casual or lowest grade workers”.