~ Led Zeppelin ~

AUDIENCE RESEARCH

SURVEY

ASSUMPTIONS:

• I assume that Led Zeppelin fans are particularly the older type.

This is because that they were a band in their prime in the late

60′s to mid 70′s, a good 40+ years ago. Many people would have

grown up with that music and still listen to it so I expect Led

Zeppelin fans to be in their late 40′s or 50′s. I wouldn’t expect

many younger fans aged between 10 and 20 to like them as they

are more influence by their generation of music which is mainly

pop but does have a range of genres, however some younger

people may have grown up with their mums or dads playing it, and

so they may find the music attractive.

• I would assume that more males would be into Led Zeppelin, this

is because they like to demonstrate their power and male

presence on stage in various ways. Although however they may

have been seen as female icons, with their dashing good looks

and typical 70′s fashion. There of course are many concert

pictures with females in as well as males.

• I would expect such fans to be into some sports as Led Zeppelin

ASSUMPTIONS:

• However I would also expect that Led Zeppelin fans like to read fantasy or

comic books. As some Led Zeppelin songs take inspiration from fantasy

fiction such as Lord Of The Rings. I would also assume that Led Zeppelin

fans play a musical instrument of some sort, particularly guitar, bass,

drums or vocals as this is what Led Zeppelin used to create their unique

sound and listeners would try to emulate them.

• Although the fashion that was worn was very unique, with open chested

shirts and glittery costumes, I would expect most Led Zeppelin fans to

dress casually, with jeans and a polo. This may be because they are older

and less likely to flaunt about in open denim shirts. but also because Led

Zeppelin themselves demonstrates wearing casual clothes in their early

days, such as tank tops and trousers.

ANALYTICAL RESULTS –

AGE AND GENDER

ANALYSIS

• This graph shows that many of the people that answered my question

were between the ages of 10 and 19 years. This does not support my

assumption, however this may be to do with my broadcasting of my

survey as I posted my survey on various social media such as Twitter and

Facebook first off. However I did notice that when I posted my survey of

the official Led Zeppelin Forum I acquired many more older users

answering, supporting my assumption that the majority of the people who

like Led Zeppelins style of music are primarily older. Typically 40 and

above.

• This graph asking the answerers gender supports my assumptions well.

Again I noticed that when I posted my survey on the Led Zeppelin Forum I

acquired more male answerers which shows that more males like Led

Zeppelin which could be explained by Led Zeppelins power on stage, their

hard hitting guitar riffs and even their lyrics which are typically about

women. Some females also answered my survey, again supporting my

assumption that Led Zeppelin may have been seen as male icons.

ANALYTICAL RESULTS

GENRE AND HOBBIES

ANALYSIS • This graph shows that many of my viewers preferred Rock and Roll as their

favourite genre. This supports my assumption that my participants would like

this genre. Primarily because Led Zeppelin were a Rock and Roll band,

however there are also genres of music that are ticked as well as the “other”

section, which included answers such as techno and RnB, as Led Zeppelin

experimented with various genres such as blues and folk, I expected my

answerers to also have a various style of music. As most music fanatics have

today.

• This graph shows the hobbies that people may enjoy, I predicted that some

Led Zeppelin fans would like reading, particular comics and fantasy books as

some Led Zeppelin songs were inspired by fantasy readings, such as Lord of

The Rings. I would also expect that some fans would play a musical instrument

as Led Zeppelin utilised the guitar, drums, bass, mandolin, harmonica etc. One

thing that I did not assume is that Led Zeppelin fans don’t like to play sports,

unlike Led Zeppelin who enjoyed playing football in their spare time like many

musicians in the 1970′s. This could also be because of the age of the fans is

primarily elderly. Therefore most of my assumptions were correct, however the

sports one was incorrect.

ANALYTICAL RESULTS

DRESS AND

TECHNOLOGY

ANALYSIS

• This graph shows how people dress. I assumed that Led Zeppelin fans

would dress casually, maybe with jeans and a t-shirt, as this is what

mainly Led Zeppelin dressed like in their early and late days. Although

Zeppelin did wear some outrageous clothes such as glittery suits and

open chested denim shirts, they normally utilised flared jeans, polo shirts

and typical 70′s fashion. I expected fans to follow them in their fashion

sense and this explains why so many people said they dress in casual

wear and therefore this graph supports my assumption.

• I expected most people to say they listen to their music on an iPod or the

internet, and this was supported by the graph as the majority of people

like to listen to their favourite music on the go. I expected some people to

say they listen to music on record players. I would expect an older person

to utilise one as they would have grown up with this particular style of

listening to their favourite music. However my assumption mainly

supports that most people would listen to their favourite music on the go,

as it is conventionally easier.

ANALYTICAL RESULTS

WEBSITES AND OPINIONS

ANALYSIS

• I would mainly expect fans of Led Zeppelin to visit the Official Led

Zeppelin website as well as YouTube and some social media sites

such as twitter and Facebook. YouTube has a large source of Led

Zeppelin concerts and bootlegs available, which fans can easily

access. My graph mainly supports these ideas, certainly a lot of Led

Zeppelin fans visit the official website. I got a lot more responses to

this question when I posted this on the official forum compared to

when I posted this on social media. I would expect some fans are on

social media websites as there can be easily broadcasted news to do

with Led Zeppelin such as what the artists are doing now they have

broken up. Therefore these answers support my assumptions.

• Answers I got, were the fact they were amazing, and that know one

will ever match them. The answer of “Page”, referring to Jimmy Page,

the guitarist and “four talented musicians” supports my assumption

that fans find the band very likeable, like many people who obsess

over one particular band. The answer at the top supports most of my

assumptions. “variation in music style”, relating to Led Zeppelin using

different genres in their song production and “impromptu methods in

concert”, stating that they were brilliant in concert and were powerful

ANALYTICAL RESULTS

OPINIONS

ANALYSIS

• This question was very unique. It related to Led Zeppelin’s

roots and also the roots of the rock and roll genre. I assumed

that most answers would be that Led Zeppelin did take their

roots and the blues were an inspiration to the band. Indeed

most people did say that the blues had an impact on Led

Zeppelin, but some answers also said that they wouldn’t have

mattered.

• Overall this somewhat supports and contradicts my

assumptions as i acquired a vary of answers. However the

blues roots were significant in Led Zeppelins sound by

evidence given from previous tracks. “…“The Lemon Song,”

included on the 1969 album

Led Zeppelin II, is another of

Led Zeppelin’s homages to

the blues….”

http://turnmeondeadman.co

m/led-zeppelin-plagiarism-

the-lemon-song/

CONCLUSION

• Many of my assumptions were correct. I could sum Led Zeppelin fans up

as mostly male in the 40/50′s age group who like to read and play musical

instruments. They dress casually and often listen to hits on an iPod but

they may also have a record player in their home. Their favourite websites

to visit are the official website as well as YouTube to find bootlegs and old

concerts. Led Zeppelin appeals to people who enjoy a variety of genres

but mostly rock and roll. The only assumption I did not get correct

answers or is that Led Zeppelin fans play sports, however they may have

done in their early days, however as they are older now in their 50′s they

may not play as much sport as they used to.

• In Maslow’s “seven types of people” I believe Led Zeppelin fans would be

“explorers”, these people like to try different adventures similar to how Led

Zeppelin strove to create new interesting music by diverging all genres.

Even though Led Zeppelin was a primarily rock and roll band, they wanted

difference and they wanted to explore

• http://www.4cs.yr.com/public/

THE EXPLORER

THE END