A2 Media Studies

Fran Matthews & Jordan Cruickshank

The A TeamBy there being a previous TV programme of

the A team, I think that automatically creates

an audience for the film because of its

popularity back in the day.

Therefore the people who watched it years

ago were interested in watching the recent

film, because it triggered childhood memories

and they wanted to see if the film was as

good as the TV programme had been.

Seen as The A Team was more appealing to

the older audience they had to find ways in

which they could market the film in order for

it to appeal to the younger audience, ways in

which the film tried to market itself for a

younger audience was by having

merchandise such as a action figures which

are obviously for a younger audience. They

also teamed up with McDonalds, the Happy

Meal range brought out mini figures of the

different characters which got the younger

audience more involved in the film, therefore

making them want to watch it.

The A Team is quite a family film, it is pretty

much suitable for ages where as my film

ideas are more targeted at the teenage and

young adult audience.

This means I can use similar techniques to

market my film, but by wanting to engage

the 16-24 age bracket I will have to market

my film alongside something which they are

interested in for example a clothing label

which will be featured throughout the film.

I could do this by having the main film

characters feature in an advert for that

particular clothing line, with some

information about the film on the advert.

Therefore I think that by tagging onto a

product which your target audience are

interested in is a good way in which you

can get your film noticed by that

audience.

Toy Story 3All of us have grown up watching

Disney Films, so when one of our

favourite childhood films brought out a

sequel we had to see it.

The target audience for Toy Story is

usually quite a young age group, but

the age group who were targeted

when the first and second films were

brought out are now teenagers/ adults.

So the film had a slight less appeal to

that audience, but it being brought out

in 3D meant we were more intrigued

to see it.

Ever since I can remember there has

always been Toy Story toys available

to buy, even if the younger

generation haven’t seen the films

they know about the iconic Buzz

Light-year and Woody the cowboy.

So the interest has always been

there even when the films weren’t

being brought out.

Once again McDonalds Happy

Meals got involved with the big

blockbuster, engaging the

younger generation by

reminding them of the film

which their parents may have

shown them and making Toy

Story of interest again.

A Upper / Middle Class

B Middle Class

C1 Lower Middle Class

C2 Skilled Working Class

D Other Working Class

ELowest Level of

Subsistence

F1Large Farmers

(50 + Acres)

F2Small Farmers

(50 - Acres)

Generally the target

audience for this film is

teenagers and people in

their 20’s, which are

classed as the lowest level

of subsistence because a

majority of teenagers and

people in their twenties will

be students who work part

time in a pretty low paid job.

Both these characteristics

make my target audience fit

into this Socio-Economic

Group, they are seen as

having the lowest status in

society purely because they

don’t have a well paid job,

many qualifications yet and

lack of life experience.

The reason why I also

chose the other slightly

higher class within the

Socio-Economic grouping

system is because of

clothing which I want to be

featured frequently within

the film, designers which

cost a little more therefore

affordable to working class

and are less available to

those described as the

lowest level of subsistence.

It will hopefully as well

make us aim to produce our

film at a higher grade and

therefore making it look

more professional.

The Fred Perry logo is iconic, it has been a known

about make for years. First beginning to get recognition

through men’s tennis clothing, throughout the years it

has become a well known and very popular brand.

Seen as the short film which we are going to produce is

going to have a strong 80’s vibe, in which Fred Perry

was at its peak, becoming the must wear for the mod’s

and skinheads of that generation whom our short film

will be majorly set around.

So a way in which we could reach out to our target

audience will be by using characters from the film in a

Fred Perry campaign, as you can see from the advert

on the left the name Fred Perry isn’t even needed

because the logo is so well known. Therefore the

characters name could be featured on the advert, with

a short comment saying something along the lines of

“Fred Perry presents Fingers from the up and coming

short film (then the short films name). I think that a

more subtle approach to marketing the film will work for

advertising it, by using characters from the film it will

intrigue the audience which will make them research

into the film therefore hopefully wanting to watch the

whole film.

But then again for some of the audience I think that

just the fact that the short film has a relationship with

Fred Perry will make them want to see the film.

This visual mind map is intended to show all the influences of our

target audience and there interests. First of all we have the fashion

brands our audience would buy which is typical retro 80’s brands

such as ‘Fila Vintage’. We have also highlighted the three cultural

groups from the 80’s who have an influence on our audience ‘mods,

skinheads and the casuals’. The hats our related to fashion

nowadays as celebrities such as Olly Murs are regularly seen

wearing them as the latest fashion trend which our audience follow.

Our influence is based around the 80’s and the recent resurgence in

this era we have reflected this on our mind map by including ‘Mexico

’86’, adidas gazelles and music including the Jam. All of these

elements were made iconic in the 80’s and has a big affect on our

audience. The football shows we have a male targeted audience

which is intended to imply their interest of supporting their clubs and

also playing. The three characters we have drawn represent who and

what our audience look like. All three have modern fashionable

haircuts. Famous 80’s brands are worn such as Sergio Tacchini and

Fred Perry which relate to what casuals, mods and skinheads wore.

The braces, gingham shirt and doc martens are typical of the fashion

of the skinheads and in the past year has come right back in fashion

due to programmes such as ‘This is England ‘86’ which coincidently

would be what our audience would watch. To conclude our mind map

is intended to portray a male audience between 17 and 24 who is

fashionable and has a large following of the 80’s culture,

stereotypically these are football fans