Audience Research

I created a Kwick Survey asking my target audience of Teenagers, five key questions about their preferences for music videos. Kwick Survey is a free online survey with unlimited questions and answers. This online survey has enabled me to see my results clearly and also to distribute my results on social networking sites such as Facebook.

I shared my online survey on my Facebook page, in order to encourage others to participate in the service. It was particularly useful to use my Facebook page, as we were able to directly inform others that we had a survey which we wanted them to be involved in.

There were 17 participants for this online questionnaire, 7 of which were male and 11 who were female. This is was not planned as from posting our survey on Facebook it was therefore optional for who took part.

We then asked a probe question, on topics that people may consider, are becoming boring in a music video. It was important that we asked this question in order to ensure are target audience would not dislike a particular theme in our video. Our results showed that people think that romantic story lines are very much overdone in a music video and are in fact becoming boring. It is clear from our results that people would like to see more dark storylines in a music video.

Questions three and four our both multiple choice questions in order to stimulate an answer from the participants. From our results for question three, it is clear that participants would like to see more dark storylines and less romantic storylines.

Finally we asked participants which music videos they favoured in order to see inspiration for our music video and in particular what people in our target audience preferred.

Conclusion

In conclusion, from our survey we learnt that people are getting bored of the typical romantic storylines and would prefer to see more dark storylines that may have a double meaning (preferred meaning ) instead of one socially coded interpretation. In addition our results showed that our participants favoured the music video ‘Frozen’ By Madonna which addresses the use of dark Mise En Scene and an eerie location of an empty beach.