Audience research

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Audience Research

Transcript of Audience research

Page 1: Audience research

Audience Research

Page 2: Audience research

What genres of music do you usually listen to?

POP R&B

HIP HOP ROCK

ALTERNATIV

E

CLASS

ICAL

COUNTRY

CLUB

HEAVY M

ETAL

INDIE

REGGAE

SINGER

SONGW

RITER

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From this bar graph we can see that the 3 most popular genres that the people I asked listened to were Pop, R&B and singer/songwriter. I wanted to ask this question to see how much music variety people listened to and what genre to base my music magazine around. I expected pop to be the most listened to as many young people like to keep up to date with new chart music. As every genre had at least one person choose it, I’ve decided that my music magazine will have a mixture of each of these genres.

Page 3: Audience research

How much do you spend on magazines per month?

YES NO SOMETIMES0

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I was quite shocked that some people spent up to £20 on magazines per month as I didn’t realise there was such a large selection of music magazines. Most peoples limit on how much money would spend on a music magazine was £5 and £0. Most of the music magazines around at the minute are either rock or indie/alternative, so maybe a music magazine featuring all the genre types is what the music magazine market needs.

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How often do you read magazines?

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I expected people to read magazines very often, so I was quite shocked at these results. But I don’t read magazines very often myself. I read magazines when i have the time to, so I think many people my age are the same as we have homework to complete etc.. Also most music magazines such as Q and NME are quite expensive for what they are in my opinion, so some people might not be able to afford them.

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Do you buy music magazines?

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The majority of people who I asked said that they don’t buy music magazines, or they only do if they are interested in the artists that are featured in them. Some people said that they only buy celebrity based ones such as Heat or OK magazine. As people prefer celebrity gossip magazines, I want mine to be a mixture of both so that they can keep up with the latest celebrity gossip and their favourite band or singer.

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What type of model pose attracts you as a reader for a magazine?

interviews Artists Horoscopes gossip0

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As you can see the majority of people who answered this question said that eye contact straight at the reader attracted them to a magazine. This result has definitely helped me with how to pose my model on the front cover.

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How much would you pay for a music magazine at the most?

interviews Artists Horoscopes gossip new music tour dates don't know0

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Many people said that £3.00 was their magazine price limit. Monthly magazines tend to be more expensive than weekly ones as they contain more content. I’m still debating the price of my magazine, but from this it will be no more than £3.

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Do you go to gigs and festivals?

interviews Artists0

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Nearly everybody who answered this question goes to gigs and festivals, so this will play a major part in my magazine. I will include, concert dates, concert reviews, new and upcoming artists and ticket competitions etc.

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What Bands/ Artists are you into?

As you can see everyone likes different things so that’s why I’ve decided that my magazine is going to include a mixture of genres.

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What Websites do you regularly use?

interviews Artists Horoscopes gossip new music tour dates don't know posters free things Good cover0

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The most regularly used websites were Facebook and twitter. In my magazine I could have a page of the best celebrity tweets that month or week. I wasn’t surprised at this result as both twitter and Facebook are internationally used.

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What do you look for in a music magazine?

intervie

ws

Artists

Horosco

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new m

usic

tour date

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don't know

posters

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Many people wanted interviews more than anything in a music magazine. I want to use all of these regulars and features in my magazine as it is what I look for when reading them.