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Audience Profiling and Research

By Elliot Maunder

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In this presentation I am going to be explaining and analysing how media producers define there audiences for there producers using a different range of examples such as • Demographics• Stereo types• Mainstream and non mainstream audiences• Geodemographics • Socio economic• Psychodemographic• Primary and secondary research• Qualitative and quantitative research

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How Media Producers use Demographics to define products for them

Using demographics is a good way of defining products for an audience because when you look at the different demographics for example films such as American pie which is a film about teenagers in school who want to get with girls and go to party's and this is a great example for an male audience from the ages of 15 to 25 because this entertains them because this is what teenagers do at this age and a male audience would be a great example for this film because its what teenage males do at that age all they think about is going to party's and girls so this is how the media producers finds the ideas to make films like this because s its very popular with a teenager and male audienceGeographic's would also be used because the films producer wants to show people around the world e.g. Britain on how American teenagers have crazy party's , prom life which will appeal to teenagers girls because prom started in American and they will want to see the way Americans do their proms and another how school life is in American and how it would be different in different country's e.g. America and Britain.

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How media producers use Stereotypes to define products for them

A media producer would use stereotypes to create a media based product for example they would look at different stereotypes e.g. people who like to play instruments and listen to rock/metal and they would use surveys to create a media based product e.g. a video game they would find out different ages of who would play the video game and they would also find out if it would be a game which a group of friends could play. A good example of this would be the video game rock band because you can play up to 4 player and all the characters in the game are dressed and themed in different stereo types of which a media producer would do surveys to find out this information so that they could use this in the video game .The media producer would have made this game because they want it to be a social game for friends and family to play together because a lot of video games is when one person plays the game alone and this is why they made rock band a game for everyone to play together.This is a good idea to use because rock band is played by a young audience or even family's and players can use different instruments to play the game and this is how a media producer would use stereo types to design a video game for a certain stereo type.Another thing that a media producer would do is a survey to find out what songs they like and they would find secondary research into what rock songs are very popular and they would use this to make up a set list of songs for the video game.

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How media producers use mainstream and non mainstreams audiences to define media

products for themA media producer would use a mainstream audience to define their product because they would find out what sorts of films that a mainstream audience would like to watch for example a film such as mean girls would be very popular for a mainstream audience because it’s a film which is about American teen school life , girls liking guys and it’s about teenage girls being bitchy towards each over which is often a stereotype for teenager girls. A media producer would make a film like this because it would be very popular for a mainstream female audience to watch; however a non mainstream female audience e.g. a girl who is a Goth would not find this film interesting at all.

A media producer would use a non mainstream audience to define there product for example if he wanted to make a film for an audience who likes to watch fantasy gothic action films he would do research to find out who watches theses sorts of films it could be just average people or even a gothic stereo type and the media producer would use this information to create a film . A good example of a non mainstream film would be the film the crow because it has its action but it also has its gothic elements in it which tells a unique story which would be suitable for a non mainstream audience.

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How a media producer would define their audience using Geodemographics

A media producer would use Geodemographics to define their audience because they would find out the location from a different country e.g. japan and they would see what's popular in that county for example an animated series such as Pokémon and they would dub this series to English and they would broadcast this into country's around the world that talked English such as, England, America, Australia and new Zealand. They would do this because the producer could see that its popular with one culture and they would want to see what the response is in other country's.

Another good example of Geodemographics would be if a media producer saw a British series such as The Inbetweeners and if it was popular with a British audience they would reboot it using the same storyline and characters but in an American background.

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How media producers use Socio economicto define media products for their audience

A media producer would use socio economics to find there audience for example they would use teenagers as a demographic because they have part time jobs so they have disposable income so they can go to the cinema to see films because they don’t have to worry about bills to pay. A media producer would make a film that would be suitable for this audience such as teen horror films because this is what teenagers would watch if they were into this genre.

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How a media producer uses Psychodemographic to define products for their audience

A media producer would use psychodemographic to define products for their audience for example if they made a music video about politics it may be popular with conservatives but wouldn’t be so popular with the democrats and this is what psychodemographic is.

Another good example of this would be the music video no church in the wild by Jay Z because the music video is about people fighting against the police to express theirs views and stand up for what they believe in.

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How a media produced defines there audience using primary and secondary research

A media produces uses primary research to define there audience for example if they wanted to make a new type of horror film and they asked there audience if they wanted a new monster for a horror film they would use do research to find out what people want and then they would create this themselves to see what the audience likes.

A media producer would also use secondary research to define there audience for example if an audience said that they want to see a new type of vampire film but the vampires are different they would use secondary research to find out about vampires from different films and contexts and they would use this information to make vampires for the film so the audience would enjoy this.

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How a media producer would use qualitative and quantitative research to define their audience

Qualitative research would be used for example if you handed out surveys to an audience of 4 people so the media producer could see what genres of films a teenage audience would be into but they had a lot of in depth information about it the media producer could see what they think about certain films .

A media producer would us quantitative research to define their audience because they could do an online questionnaire for young people so people around the country or even the world to see peoples opinions about films even though the information may not be too much in depth they would be able to see a lot more peoples opinions about films.