Audience profiling
Transcript of Audience profiling
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AUDIENCE PROFILING
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Age
Hip-Hop and Rap are both genres which actually only traget younger people. I researched the target audience from other magazines, such as ‘the source’, ‘complex’ and ‘XXL’. All magazines target an audience ranged between 18-44.
My magazine is also going to target young people, but the magazine will target people as young as 16 and goes up to 40.
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Statistics
58% of people that read the source are male
67% of people that read the XXL magazine are African- American.
47.000 is the average income of people who buy the XXL magazine
74% of people who buy the source are well educated and have a job
29 is the average age of people who read the XXL magazine
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TrendsA typical Rap Fan would wear sneakers, baggy jeans, a hoodie and a cap. Also it is known that many Hip-Hop and Rap fans either take up skate boarding or BMX cycling as a hobby.Research also shows that people who listen to Rap are more likely to prefer to be outside and to socialise, compared to staying is side.
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Target Audience
My magazine will target people aged between 16 and 40. The consumers targeted are in between income groups B and H.As my research showed me that Rap and Hip-Hop magazines are mostly bought my men, I will also direct the magazine to more target men.Religion and Nationality are more or less irrelevant.