Audience Opportunities social network 2016Source: OK.RU’s internal figures for January 2016 OK.RU...
Transcript of Audience Opportunities social network 2016Source: OK.RU’s internal figures for January 2016 OK.RU...
OK.RU entertainment-oriented social network
2016
Audience Opportunities
Contents2
A day in numbers OK.RU in Russia and around the world
AUDIENCE Daily audience Who uses OK.RU? Audience per countries Users’ occupations Users’ income
MOBILE AUDIENCE Mobile audience Mobile app Audience per platform Cross-platform audience
VIDEO PLATFORM Video playbacks per day Video platform functions Available video content
ADVERTISING TOOLS Tasks and solutions Targeting opportunities Group promotion Group posts promotion Website promotion Game promotion Mobile app promotion Video promotion Video advertisement Media advertisement Special projects
Contacts and useful links
3 One day in numbers
Photo uploads Likes Video
playbacksSent
messagesUsers playing
games
18,3 180 300 300 12
Source: OK.RU’s internal figures for January 2016
mln mln mln mln mln
Social network Messenger Gaming platformVideo platform
4 In Russia and around the world
63 % 30тоp
Source: comScore, декабрь 2015
63% reach of all Monthly Active Users
(MAU) in Russia
One of the world’s Top 30 resources, based
on daily audience
1
AudienceOK.RU entertainment-oriented social network
51 mln
2016
Social network daily audienceSource: LI.RU data for January2016
6 Daily audience
mlnmln
mlnmln35 45402012 20142013 2015
48
7 Who uses OK.RU?
5060,6% 39,4%
of the audience under 35 years
Source: OK.RU’s internal figures for 2015
> %14,1 %
6-11 YEARS
12-17 YEARS
18-25 YEARS
26-35 YEARS
32,4 %
3,3 %
4,7 %
18,2 %
33,2 %
4 %
5,2 %
36-45 YEARS
22,4 % 21,5 %
46-55 YEARS
14,2 %11,7 %
56-65 YEARS
8,9 %6,2 %
8 Audience per countries
5 657 377
651 895
299 168
2 084 159
1 175 586
261 487
887 915
884 162
184 508
1 808 072
382 230
235 025
1 041 489
458 190
122 055
1 097 471
320 801
103 742
703 408
Source: LI.RU, DAU, January 2016
BelarusUkraine Uzbekistan Kazakhstan Armenia Moldova Georgia
GermanyAzerbaijan TajikistanKyrgyzstan USA Turkey
IsraelItaly Latvia Romania Great BritainFrance
9 Users’ occupations
Internet in general
Population of Russia 100K+
Managers
Specialists
Employees
17% 16%
13%31%
12%
5%
5%
16% 15%
12%32%
15%
5%
5%
13% 13%
16%25%
15%
5%
13%
Workers
Students
Homemakers
Other non-working
Source: TNS, Russia 100K+, December 2015, share of top-tier managers in the monthly reach (%)
10 Users’ income
Above average
Average
Below average
53%
56%
47%
43%
40%
43%
6%
5%
9%
Source: TNS, Russia 100K+, December 2015, Monthly reach %
Internet in general
Population of Russia 100K+
2
OK.RU entertainment-oriented social network
Mobile Audience
12 Mobile audience
27 mln Daily mobile audience 64 %
of our daily audience uses the mobile version
Source: OK.RU’s internal figures for January 2016
13 Mobile app
27,8 mln
OK.RU mobile app downloads since the 1st of January 2015
The best Android app
Top free applications for iOS
Source: AppAnie data for January 2016
Source: Google Play Market, 2015
Source: App Store, 2015
14 Audience per platform
27 млн 6 млн 1,9 млн
Mobile users per month
Source: OK.RU’s internal figures for December 2015
Android users
Apple users
WinPhone users
15 Cross-platform audience
Monthly audience
Source: OK.RU’s internal figures for December 2015
33 %
Mobile only
31 %
Overlap
36 %
Desktop
3
Video PlatformOK.RU entertainment-oriented social network
17 Number of video playbacks
300 млн
video playbacks per daySource: OK.RU’s internal figures for January 2016
OK.RU users are interested most in entertainment, music videos, and educational films
Leading social network by number of video playbacksSource: OK.RU’s internal figures for December 2015
Второй по популярности видеоресурс в РоссииSource: comScore data for December 2015
18 Video platform functions
Live stream feature
TV online broadcasting VESTI 24, LIFENEWS, DOZHD, RBC TV, MIR 24
The only video platform among social networks in Russia to support the 4K video format
19 Available video content
Series
TV shows
Movies
Vlogs
Music videos
4
Advertising Tools
OK.RU entertainment-oriented social network
21 Tasks and solutions
WHAT
Promote a group
Promote a group post
Promote your website
Get game settings
Get mobile app settings
Get video views
ADVERTISING AND SPECIAL PROJECTS
Media advertising
Special projects
WHERE
Desktop
Desktop
Desktop
Desktop
Desktop
Desktop
Web
Mobile
Mobile
Mobile
Mobile
Mob
Mobile
HOW
Instructions
Upon request
Upon request
Instructions
22 Targeting opportunities
Timing
Interests
CRM
Geography
Groups
Remarketing
Demographics
Birthdays
Games and apps
Search history
23 Group promotion
We offer a complete range of formats for group promotion:
Desktop
Mobile
1. teaser 90x75 (desktop)
2. banner 240x400 (desktop)
3. native advertisement in the news feed (desktop)
4. native advertisement in the feed (mobile) news (mobile)
Ads within the news feed have proven to be the most effective.
13
2
4
Desktop
Mobile
24 Group post promotion
We offer the next formats for group post promotion:
1. promo post in the news feed (desktop)
2. promo post in the news feed (mobile)
12
Desktop
Mobile
Desktop
Mobile
25 Website promotion
We offer a complete range of formats for website promotion:
Desktop
Mobile
1. teaser 90х75 (desktop)
2. banner 240х400 (desktop)
3. native advertisement in the news feed (desktop)
4. native advertisement in the news feed (mobile)
13
2
4
Desktop
Mobile
Ads within the news feed have proven to be the most effective.
26 Games promotion
We offer the next formats for games promotion:
1. a 128x128 banner in the Recommended Games section (desktop)
2. teaser 90х75 (desktop)
3. native advertisement in the news feed (desktop)
4. banner 240х400 (desktop)Ads within the news feed have proven to be the most effective.
23
4
Desktop
1
Desktop
27 Mobile app promotion
We offer the next formats for mobile app promotion:
1. native advertisement in the news feed (mobile)
1
28 Video promotion
We offer the next formats for video promotion:
1. video promo posts in the news feed (desktop)
2. video promo posts in the news feed (mobile)
12
Desktop
Mobile
Desktop
Mobile
29 Video advertising
Pre-roll — before the video begins to play, the user has to watch an advertising clip. This feature is available both for the web and the mobile version.
Desktop MobileDesktop Mobile
30 Media advertising formats
The following media formats are available for advertising on OK.RU:
1. pre-roll for the desktop-version
2. posts in the news feed (desktop)
3. a banner with graphics to the right of the user’s news feed (desktop)
4. news feed posts for the mobile version
13
4
Desktop
Mobile
2
Desktop
Mobile
31 Special projects
Paid apps with product placement, ranging from games to competitions, surveys, and much more.
You can see cases in the OK.RU base here: awards.insideok.ru
Desktop MobileDesktop Mobile
32 Contacts and useful links
Partners support [email protected]
Sales department [email protected]
OK blog with information on launches, events, etc. insideok.ru
Best cases on the basis of OK in recent years awards.insideok.ru
Product updates ok.ru/gruppa
Official ОК group ok.ru/ok