AUDIENCE Lesson aim: learners will be able to relate audience theories to their productions.
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Transcript of AUDIENCE Lesson aim: learners will be able to relate audience theories to their productions.
• Information • finding out about relevant events and conditions in immediate surroundings, society and the world • seeking advice on practical matters or opinion and decision choices • satisfying curiosity and general interest • learning; self-education • gaining a sense of security through knowledge • Personal Identity • finding reinforcement for personal values• finding models of behaviour• identifying with valued other (in the media) • gaining insight into one's self• Integration and Social Interaction gaining insight into circumstances of others; social empathy• identifying with others and gaining a sense of belonging• finding a basis for conversation and social interaction• having a substitute for real-life companionship• helping to carry out social roles• enabling one to connect with family, friends and society
•Entertainment • escaping, or being diverted, from problems
• relaxing
• getting intrinsic cultural or aesthetic enjoyment
• filling time
• emotional release
• sexual arousal
(McQuail 1987: 73)
Richard Kilborn (1992: 75-84)• A major focus for research into why and how people watch TV has been the genre of soap opera.
Adopting a U & G perspective, Richard Kilborn (1992: 75-84) offers the following common reasons for watching soaps:
• regular part of domestic routine and entertaining reward for work
• launchpad for social and personal interaction
• fulfilling individual needs: a way of choosing to be alone or of enduring enforced loneliness
• identification and involvement with characters (perhaps cathartic)
• escapist fantasy (American supersoaps more fantastical)
• focus of debate on topical issues
• a kind of critical game involving knowledge of the rules and conventions of the genre
McQuail, Blumler and Brown (1972)
• Gratifications of TV Quiz Shows: Selected Responses Self-Rating Appeal – I can compare myself with the experts
– I like to imagine that I am on the programme and doing well
– I feel pleased that the side I favour has actually won
– I am reminded of when I was in school
– I laugh at the contestants’ mistakesBasis for Social Interaction
– I look forward to talking about it with others
– I like competing with other people watching with me
– I like working together with the family on the answers
– The children get a lot out of it
– It brings the family together sharing the same interest
• It is a topic of conversation afterwardsExcitement Appeal
• I like the excitement of a close finish
• I like to forget my worries for a while
• I like trying to guess the winner
• Having got the answer right I feel really good
• I get involved in the competitionEducational Appeal
• I find I know more than I thought
• I find I have improved myself
• I feel respect for the people on the programme
• I think over some of the questions afterwards
• It’s educational
Useful websites
• • http://hallcrossmedia.wordpress.com/2011/0
1/26/audience/