Audience investigation
2
AUDIENCE INVESTIGATION Eda Ozdemir
-
Upload
edaozdemir -
Category
Documents
-
view
57 -
download
0
Transcript of Audience investigation
AUDIENCE INVESTIGATIONEda Ozdemir
AUDIENCE INVESTIGATION What is audience?
– The assembled spectators or listeners at a public event, such as a play, movie, concert, etc.- The people giving or likely to give attention to something- there will always be an audience for romantic literature.
Stuart Hall: Encoding and decoding; preferred/ negotiated/ oppositional readings.
Denis McQuail: Uses and Gratification theory (audiences consume media texts for Surveillance; Personal Identity; Personal Relationships; escapism/ diversion.
Ien Ang: “Audience hood is becoming an event more multifaceted, fragmented and diversified repertoire of practices and experiences.”