Audience investigation

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AUDIENCE INVESTIGATION Eda Ozdemir

Transcript of Audience investigation

Page 1: Audience investigation

AUDIENCE INVESTIGATIONEda Ozdemir

Page 2: Audience investigation

AUDIENCE INVESTIGATION What is audience?

– The assembled spectators or listeners at a public event, such as a play, movie, concert, etc.- The people giving or likely to give attention to something- there will always be an audience for romantic literature.

Stuart Hall: Encoding and decoding; preferred/ negotiated/ oppositional readings.

Denis McQuail: Uses and Gratification theory (audiences consume media texts for Surveillance; Personal Identity; Personal Relationships; escapism/ diversion.

Ien Ang: “Audience hood is becoming an event more multifaceted, fragmented and diversified repertoire of practices and experiences.”