Audience Identification and

Appeal

Target Audience Our film has a mass audience. The target audience fits in to

sociodemographic groups A to C2.

People in groups A and B would watch our piece as it allows them to relax from their mentally demanding jobs, however the quirky visuals and story will appeal to them as it is visually interesting and engaging. They would appreciate the visual quality it possesses.

People in groups C1 and C2 would watch the film because of the action comedy twist it has, it would be thrilling enough not to bore them and funny offering them entertainment.

Other Media InterestsThe film will appeal to people who watch films such as The Grand Budapest Hotel because of its quirky nature. But also people who like the Imitation Game and films like Kick Ass due to the action-spy problem solving aspects and the comedy offered.

Uses and Gratifications TheoryFrom The Uses and Gratifications theory the film

offers the audience entertainment through comedy, by being funny. But also educated them

by informing the audience about real world problems and covering themes like friendship. Our film also allows the audience to escape from their daily stresses from life into an alternate world like

our own.

Dyer’s Utopian SolutionFrom Richard Dyers Utopian solution, the film

compensates for the inadequacies of boredom and loneliness by offering excitement though action

and social networking by having diverse and relatable characters due to their heavy reliance on

stereotypes. It would also offer community allowing the audience to communicate with each other about the interesting narrative and problem

solving aspects.

From Maslow’s Hierarchy of Needs our media text fits into the esteem category. This is because the

narrative offers problem-solving and mystery to its audience. The audience can connect with each

other and talk about the film giving them confidence on the subject improving their self esteem. It also taps into the need for love and belonging by being a family friendly movie that

friends or family can watch together.

Maslow’s Hierarchy of Needs