AUDIENCE FEEDBACKDo you think the colour was too minimalistic?YES: 12

NO: 0

Everyone thought that there was enough colour, and that it was not too minimalistic.

Would it attract your eye in the street if you saw it?

YES: 13

NO: 0

Everyone said that, if they saw one of the adverts in the street that it would attract there eye, and some even said they would go into a charity shop and buy clothing from the charity shop

Is the positioning good?

YES: 12

NO: 1

Almost everyone thought the positioning of the advert is good, although all of this is down to the opinion of the selected audience so not everyone will agree all the time.

Does the slogan “clothing that counts” work well?

YES: 13

NO: 0

Everyone thought the slogan was “catchy” and felt it was appropriate for the campaign.

Do you think our adverts are well suited for the magazine we are advertising in?

YES: 13

NO: 0

They were all agreed that they were appropriate for the chosen magazine (The Economist)

Is the representation of the models good?

YES: 13

NO: 0

All of the audience were happy about the representation of the model for the selected age (18 -22.) Overall nearly all my target audience found that everything worked well. According to the target audience….

There is enough colour Its eye catching in busy places The positioning is good

The slogan works well with my campaign The magazine we are advertising in is suitable for the adverts The models we are using represents the target audience well