Age? Gender? Do you prefer music videos with

narratives or no narrative?

Why do you prefer this?

Do you like to see performance in a

music video?

Do you prefer music videos in colour,

black and white or both?

Enya 18 Female Narratives They are more entertaining.

Yes Colour

Melissa 17 Female Both Narrative based music videos are

relatable however non-narrative videos

are appealing,

Yes I like both.

Hannah 18 Female Narratives Helps to convey the message/story of the

song.

Yes Colour

Carrie 18 Female Narratives I believe this adds more depth and

meaning to the song.

Yes I like both.

Freddy 17 Male Narratives I like a story Yes Colour

George 18 Male Narratives Easier to engage with.

Yes I like both.

Alex 18 Male Narratives Because it’s more immersive.

Yes Both

How do you usually watch music videos?

Would you be more likely to

watch this music video if it

was online?

What do you look for in a music video?

What would you expect to see in an Indie

Rock music video?

What is your favourite Indie

Rock music video?

Why is this your favourite?

What do you think the main themes of my

song are?

If you were to create a music video for this

song, what would you include?

Enya Youtube Yes Entertaining stories/artist performance

The band/artist Fireflies by Owl City

It’s entertaining and I feel it fits

the song.

Unhealthy relationship and mental

health

A narrative with artist

performance and dark themes.

Melissa On Youtube or music channels

Yes Multiple locations and

outfits.

Dark clothing and maybe live performance.

She Changes The Weather by

Swim Deep

It’s calming and aesthetically appealing.

Love, betrayal, self-worth and

wanting to impress.

A boy and a girl, a knife, a mirror

and fire.

Hannah Youtube Yes Multiple angles, engaging story

lines and relative story.

The artist(s) performing.

It’s Time by Imagine Dragons

It’s visually engaging.

Confidence, mental health

and relationship struggles.

A narrative with performance

and appropriate props.

Carrie Music channels and Youtube.

Yes Original ideas such as

narratives and effects.

The use of instruments in performance

shots.

A Sky Full Of Stars by Coldplay

I like the use of one continuous

shot throughout.

Deception, the struggles of a relationship

and depression.

Performance shots and a narrative.

Freddy Youtube Yes Something original.

Students/young people.

Radioactive by Imagine Dragons

It’s the only Indie Rock

music video I know.

A boy. A girl singing and a boy.

George On the internet Yes Dancing Members of the band.

Ink by Coldplay It’s interactive. Fear A relationship.

Alex Youtube or music channels

Yes A story. A love story of some kind.

Magic by Coldplay

Because it’s done as a silent

movie.

Relationship abuse and

suicide.

Camera following a girl’s story including

flash backs.

< Enya

Melissa>

< Hannah

Carrie >

< Freddy

George >

< Alex

What is your age?

1718

What is your gender?

FemaleMale

Do you prefer music videos with narratives or no narrative?

NarrativeNo NarrativeBoth

Do you like to see performance in a music video?

YesNo

How do you usually watch music videos?

TvOnlineBoth

Would you be more likely to watch this music video if it was online?

YesNo