Audience Wants and NeedsQuestionnaire and Interview

Analysis

Audience feedback1) Do you watch soap operas?

Why? Why not?

From asking this question in our questionnaire I now know that the majority of the people asked enjoy watching soaps. They additionally have stated that they enjoy soaps because they have free time and find them entertaining.

Audience feedback2) What is your favourite soap and why?

From analysing my results Eastenders is the clear winner out of all already existing soaps. Therefore it is likely that Eastenders will be our main competitor as our target audience appear to find Eastenders exciting and entertaining.

Audience feedback3) What storyline interest you most? Why? Examples.

Most people within our target said that the storylines that most interest them are dramatic and involve some element of mystery e.g. Murder. Traditional conventions such as drugs, pregnancy and love were additionally suggested and therefore we will try to include some of these in our own production.

Audience feedback4) How often do you watch soaps?

The majority of people asked stated that they watch soaps every other day. We will take this into consideration when we produce our own text as we want to create a soap that fits the wants and needs of our target audience.

Audience feedback5) What do you want to see in a trailer?

Most of our audience have said that they want to see drama, cliff-hangers and a range of different narratives. When producing my own soap opera these aspects will be analysed and we will try to include as many of them as possible to make our soap opera appealing to our target audience.

Audience feedback6) Do you like fast paced, action packed Trailers or slow, suspense building trailers?

7/9 responses from our audience suggested that fast paced action packed trailer would be preferable. When we make our soap opera trailer I intend to include these aspects as they obviously appeal to our target audience and therefore our product is likely to be successful.

Audience feedback

7) what do you dislike about trailers?

The majority of our audience have said that they can be boring and slow. In order to make sure our trailer isn’t like this we will try to use fast pace editing and a variation of characters in order to keep the audience entertained. Additionally we will ensure we include days and times at the end of the trailer so the audience know when the soap is on.

Audience feedback

8) What would you like to see in a new soap?

The audience feedback that we received from this question was very mixed for example someone suggested that we produced a soap aimed at a younger target audience. This is a good idea as this is an audience that has not been specifically penetrated up until now. Additionally the comment of ‘a balance between dark and light hearted story lines' was an interesting opinion and relevant to the production of our text as we need to be original and by doing this we may achieve.

Audience feedback

9) When would be the best time of day and day of the week to broadcast our soap?

Most people have suggested that we show our soap at some point in between 7 and 9 as not to disrupt and social plans and works around dinner time. Additionally it has been suggested that the soap should be shown weekdays daily and not on the weekend.

Audience feedback

10) Do you like soaps that concentrate on negative drama or resolution?

6/9 respondents have said that they like the aspects of negative drama involved in already existing soaps, one person said both, one person wasn’t sure and the last person preferred resolution. As we are not making the whole soap resolution may be hard to display without foreshadowing the storyline too much. However I do like the idea of combining both concepts e.g. Negative drama with a happy ending.