AUDIENCE DEVELOPMENT WORKSHOP...Research Ask questions that will inform your efforts. We cannot...
Transcript of AUDIENCE DEVELOPMENT WORKSHOP...Research Ask questions that will inform your efforts. We cannot...
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DIVERSITY AND INCLUSION WORKSHOPORCHESTRAS CANADA NATIONAL
CONFERENCE, JUNE, 2019
TEN TOOLS TO BUILDDIVERSE AUDIENCES
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TEN TOOLS TO BUILDDIVERSE AUDIENCES
InvestmentAudience development is a long
term labor-intensive process that also requires a sense of vision and purpose. The focus is to target a diverse group to become ticket
buyers for an event.
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TEN TOOLS TO BUILDDIVERSE AUDIENCES
CommitmentExpanding your life to support your goals. Placing yourself in the very
environment that you want to cultivate.
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TEN TOOLS TO BUILDDIVERSE AUDIENCES
ResearchAsk questions that will inform your efforts. We cannot assume or carry
presupposed ideas on cultural behavior.
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TEN TOOLS TO BUILDDIVERSE AUDIENCES
Review and analysisTake stock of what you have learned and understanding of your internal
capacity, what can you honestly accomplish with your current
resources.
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TEN TOOLS TO BUILDDIVERSE AUDIENCES
Follow-upDeliver whatever you promise,
keep your word.
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TEN TOOLS TO BUILDDIVERSE AUDIENCES
PartnershipEveryone is equal.
Collaborate with cultural and commercial enterprises that will
enhance both of you.
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TEN TOOLS TO BUILDDIVERSE AUDIENCES
Educating your artists and audiences
Take the time to demystify the art product
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TEN TOOLS TO BUILDDIVERSE AUDIENCES
Building the bridgeWhat are the breadcrumbs along the way that signal you are safe and that
you will be welcome.
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TEN TOOLS TO BUILDDIVERSE AUDIENCES
Creating valueDistributing complimentary tickets does not assist in one's efforts to
cultivate a new audience. Building a relationship and creating cultural events to serve as a point of
entry facilitate long lasting experiences.
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TEN TOOLS TO BUILDDIVERSE AUDIENCES
AppreciationAlways remember to say
thank you.
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DASHBOARD FOR MEASURING COMMUNITY ENGAGEMENT
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SUSTAINABLE BUSINESS MODEL
DIVERSEAUDIENCES
Colleges and Universities5 colleges at $20,000
10/13 at $7,000
VIBRANT DESTINATION
Revenue per Available Seat: $57.93
Number of Engaged Partners87 partners10/13 at 57
Advisory Councils 8 Committees, 1100 tickets
@ $35,00010/13 at
NJPAC in Your Community 40 events –10/13 at 15 Social Media/Digital
Database- 800010/13 at 6000
Total Attendance groups plus internal events -11,548
10/13 at
Internal Communications& Media - 12 new articles
10/13 at 3
Ticket Subsidy Fund2100 tickets, attendance @ 90%
10/13 at 375
Group Sales Goal - $450,000 and 40 new
groups10/13 at $192,000 and 62 new
Remote Box Office3 Partners @ $10,000
10/13 at
13
Legend
Expect to Meet FY16 Target
Some Concerns – Watch Carefully
Expect to Not Meet FY16 Target
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ADVISORY COUNCIL EVENTS
DanceDance In Your Community
LatinoPreludes, Hispanic Youth Showcase
JazzJazz Jamsat Clement’s Place
EldersPearls of WisdomAt Clement’s Place
LQBTQFree Form at Nico
Faith BasedBeyond Gospel Music Series
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HIP HOP FAMILY FESTIVAL
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JAZZ AT AHAVAS SHOLOM
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RU-N to NJPAC
Ice Cream Social & Salsa Class before Sounds of the City
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AUTHOR EXPO
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PRELUDE – ELISABETH MORROW SCHOOL
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Artistic and Civic Engagement
Books on the Move Free interactive book readings for children in grades K-5.Each family receives one copy of the book
Dance WorkshopsLocal dance studios and churches host 20 techniques classestaught by dance masters.
NJPAC Dance Parties For R&B and popular artist, NJPAC hosts after-parties in the lobbywith a live DJ, for all ticketholders.
Jazz at Ahavas SholomFor R&B and popular artist, NJPAC hosts after-parties in the lobbywith a live DJ, for all ticketholders.
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Kwanza Celebration and Market placeDay long festival with master classes, vendors, and performance by Newark students and local artist.
Tribute to the EldersTwo elders from the community are honored and inducted into NJPAC council of elders.
MLK Award ReceptionHonor two community leaders from the community that embodies the legacy of Dr. Martin Luther King Jr.
Girl Scout Sleepover • Bi-AnnualGirl Scout troops from across the state of New Jersey, over 170 scouts spend the night at the PAC.
PreludesYouth-based pre-performance lobby experiences.
PSE&G True Diversity Films series Screenings and in depth discussions on issues of diversity and community
Stage Exchange Now celebrating its fifth year, Stage Exchange is where cutting-edge, new play development meets insightful community dialogue.
Newark History Society PanelsThought-provoking panels about the history of Newark, co-sponsored by NJPAC and the Newark History Society in NJPAC's Chase Room.
Institutional Events
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• Rutgers
• Jersey City
• Ahavas Sholom
• Jack & Jill
• DanceWorks
• Elisabeth Morrow School
Significant Community Partner Relationships