Audience-Centeredness Keeping the audience foremost in mind at every step of speech preparation and...
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Transcript of Audience-Centeredness Keeping the audience foremost in mind at every step of speech preparation and...
![Page 1: Audience-Centeredness Keeping the audience foremost in mind at every step of speech preparation and presentation.](https://reader035.fdocuments.us/reader035/viewer/2022072013/56649e6c5503460f94b6aae9/html5/thumbnails/1.jpg)
Audience-Centeredness
Keeping the audience foremost in mind at every step of speech preparation and presentation.
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How to Stay Audience-Centered
To whom am I speaking?
What do I want them to know, believe, or do as a result of my speech?
What is the most effective way of composing and presenting my speech to accomplish that aim?
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IdentificationCreating a bond with listeners by
emphasizing common values, goals, and experiences.
EgocentrismThe tendency of people to be concerned
above all with their own values, beliefs, and well-being.
AttitudeA frame of mind in favor of or opposed to a
person, policy, belief, institution, etc.
Factors in Audience Analysis
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Demographic Audience Analysis
AgeGenderSexual orientationRacial, ethnic, cultural backgroundReligionGroup membership
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Be careful of STEREOTYPING!Creating an oversimplified image
of a particular group by assuming that all members of the group are alike.
Are all doctors male??
Are all secretaries
female??
Are all basketball stars black??
Are all older adults geezers??
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Situational Audience Analysis
SizePhysical setting
temperature…seating…room size time of day…before/after a meal
The audience’s disposition toward: the topic the speaker the occasion
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Getting Information About Your Audience
• Interview a representative sample
• Survey a cross-section
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TYPES of SURVEY QUESTIONSFixed-Alternative Question Have you ever engaged in volunteer work for a community, religious, or charitable organization?___ Yes ___ No
If you have engaged in volunteer work, how would you rate the experience? Very Somewhat Neutral Somewhat Veryrewarding rewarding unrewardingunrewarding
10 5 1
Scaled Question
Open-Ended Question
If you have worked as a volunteer, do you plan to do so again? Why or why not?