Audience Behaviour

INADEQUACY Isolation Confusion Boredom

SOLUTION Community Clarity Excitement

Richard Dyer’s Utopian SolutionsWe will aim to offer our target audience compensation for the inadequacies in their lives. This is what Richard Dyer’s Utopian Solution entails. Our video will take the care of the inadequacy of isolation as it will create a community of people who all have the same taste in music giving a sense of belonging. We will aim to clarify any confusion by making sure that our video is clear and concise. Lastly and most simply the inadequacy of boredom will be solved with excitement which we will make sure our video provides.

Blumler and Katz Uses and Gratifications TheoryWe will also take into account Blumler and Katz Uses and Gratifications theory. From this we will try and do the following:

• Inform and Educate our audience

• Identify personally

• Entertain

• Create a Social Interaction

• A chance to Escape

How does this apply to us?

We aim to offer our target audience compensation for the inadequacies in their lives. This is Richard Dyer’s Utopian solutions.

- Our video will suit our target audience and their needs. For poverty we will provide abundance, we will offer a cheap video available to those of all social status. We will offer lots of chose to our audience.

- We will clarify any confusion that our audience may have and provide a clear choice and any confusion we will solve while making our video.

- Our video will solve the issue of exhaustion its self as our video will be fun and full of energy providing fun for our audience.

-We can create a community through our video solving the isolation problem, as this will bring conversation with others who have the same music interests.

Looking at these two theories when creating our music video will ensure that we deliver the elements that our target audience want.