Audience and MediaAudience and Media

Easytech LessonEasytech Lesson

A Key Thing to Understand…

• Computers are amazing tools that help us create many different things.

• By using a lot of different computer programs, we can create many different products.

• A product is a piece of work. It can be a…• Document• Webpage• Newsletter• Advertisement

What is media?

• In art, the medium is the material and technique used by an artist.

• If an artist uses lots of materials and techniques, they are using different media to create a piece of work.

• Medium- singular / Media- plural

What is audience?

• The audience are the people who will be viewing the product or the piece of art work.

• Artists have to think about who the audience is before they create the products.

• An audience can see the product on a computer screen or as a document.

Nickelodeon knows that their audience is kids.

The bright color gets your attention.

It is playful and looks like something from a cartoon.

Font

• Different shapes of letters that you can use to type texts

• Different fonts for different purposes• There are three different font styles to show the

same font– Bold B– Italic I– Underline U

abc abc abc abc

Fonts are different ways of saying something with different words.

What does this show?

The team wants to show it’s strong and fast so it has big letters and sharp edges that seem to make it look like its moving.

Color

• Background

• Font

• You have to think about contrasts when you are picking colors.

What is contrast?

• A light color against a dark color

• You have to be able to see the font.

• It has to be appealing to the eye.

Are these good or bad examples?

• SME

• 3rd grade

• Miss Gifford’s class

Winter

Summer

Fall

Spring

Coke uses red to identify its product.

*Interesting Fact* Only Coke can use

this color red.

We use the colors red, white, and blue to

represent our country.

Color can also create a mood.

This one uses bright colors to represent warm weather and summertime.

What do these colors make you think of?

Color is fun.

Hi kids!

School is cool.

South Mountain

White Space

• unused space • doesn’t have to be white• separates the text and the pictures

• Sometimes people use too much writing or too many pictures and then the documents looks cluttered or “busy.”

• White space helps avoid that problem.

Which one is more appealing to the eye?

White space can make things easier to read.

Which one is easier to read?

We're all in this together Once we know that we are We're all stars and we see that We're all in this togetherAnd it shows When we stand

Hand in hand Make our dreams come true

We're all in this together Once we knowThat we are We're all stars And we see thatWe're all in this togetherAnd it showsWhen we stand Hand in handMake our dreams come true

Sometimes simple is better.

This is a poster for concert.

Graphics

• Pictures, drawings, or shapes• Should illustrate the product

and text

Different examples of graphics…

That was a lot to learn! Let’s recap…

• Media – the materials and techniques

used

• Audience– who will be viewing the

product

• Font – lots of different ones and 3

different styles

• Color– Creates a mood– Makes of you think of

something– The colors have to look good

together

• Graphics– Lots of different types of

graphics– Should match the theme

• White space– Unused space– Makes it look better