Audience Age - Heepsy · Audience Age Audience Gender Audience Interests Audience Language. Profile...
Transcript of Audience Age - Heepsy · Audience Age Audience Gender Audience Interests Audience Language. Profile...
@krisjenner Kris Jenner
Shop @kkwbeauty @kylieskin and @kyliecosmetics in Ulta Beauty stores now! Tune into Keeping Up,Sundays 9/8c on E!
Beauty Fashion
Audience analytics
We analyze the followers, likers and commenters of the influencer in order to get a good picture of what the influencer'saudience looks like.
Audience Location
5.4kposts
30mfollowers
410following
1.2%engagement
SOCIAL NETWORKS & WEBSITES
krisjenner https://youtu.be/...
http://vogue.cm/xmy7eKs http://charitywater.org/ken... https://youtu.be/y4lgUjQBIr4 https://pca.eonline.com/tv/... http://kyliecosmetics.com/
60OF 100
QUALITY SCORE
GoodHealthy values in most indicators.
Audience Age
Audience Gender
Audience Interests
Audience Language
Profile analytics
Follower growth rate Why care?
1.8% in the last 4 weeks
Follower evolution
Engagement rate Why care?
1.2% - Average
About 50% of influencers in the segment of 250k+ followers have a higher engagement. The average engagement forthis segment is 2.5%.
Engagement rate distribution ( followers segment)
Comments/likes ratio Why care?
0.3 - Very low
About 90% of influencers in the segment of 250k+ followers have a higher comments/likes ratio. The averagecomments/likes ratio for this segment is 1.7.
Comments/likes ratio distribution (followers segment)
Post frequency Why care?
22 posts per week
Followers/following ratio Why care?
73k followers per 1 following
Post metrics
Photo post metrics
Photo post metrics are the average metrics for the last 12 photo posts.
Brand mentions
Estimated cost of promotional post*
$23k — $42k366332Avg likes
943Avg comments
Video post metrics
Video post metrics correspond to the metrics of the latest detected video post.
Estimated cost of promotional video*
$28k — $52k267204Views
27192Likes
147Comments
*These ranges may vary by country, depending on whether the influencer is a personality outside of social networks or other external reasons.
8.3% of branded posts (1.5% average engagement rate) Why care?
We calculate the number of posts with a mention to a brand in the caption in the last 12 posts. Average engagement rateof these posts is higher than total engagement rate (1.2%).
@jorgeserranohairPersonal Goods & General Merchandise Stores - 1 posts
464728Totallikes
2301Total
comments
1.5%Avg
engagement