Audience Age - Heepsy · Audience Age Audience Gender Audience Interests Audience Language. Profile...

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@krisjenner Kris Jenner Shop @kkwbeauty @kylieskin and @kyliecosmetics in Ulta Beauty stores now! Tune into Keeping Up, Sundays 9/8c on E! Beauty Fashion Audience analytics We analyze the followers, likers and commenters of the influencer in order to get a good picture of what the influencer's audience looks like. Audience Location 5.4k posts 30m followers 410 following 1.2% engagement SOCIAL NETWORKS & WEBSITES krisjenner https://youtu.be/... http://vogue.cm/xmy7eKs http://charitywater.org/ken... https://youtu.be/y4lgUjQBIr4 https://pca.eonline.com/tv/... http://kyliecosmetics.com/ 60 OF 100 QUALITY SCORE Good Healthy values in most indicators.

Transcript of Audience Age - Heepsy · Audience Age Audience Gender Audience Interests Audience Language. Profile...

Page 1: Audience Age - Heepsy · Audience Age Audience Gender Audience Interests Audience Language. Profile analytics Follower growth rate Why care? 1.8%in the last 4 weeks Follower evolution

@krisjenner Kris Jenner

Shop @kkwbeauty @kylieskin and @kyliecosmetics in Ulta Beauty stores now! Tune into Keeping Up,Sundays 9/8c on E!

Beauty Fashion

Audience analytics

We analyze the followers, likers and commenters of the influencer in order to get a good picture of what the influencer'saudience looks like.

Audience Location

5.4kposts

30mfollowers

410following

1.2%engagement

SOCIAL NETWORKS & WEBSITES

krisjenner https://youtu.be/...

http://vogue.cm/xmy7eKs http://charitywater.org/ken... https://youtu.be/y4lgUjQBIr4 https://pca.eonline.com/tv/... http://kyliecosmetics.com/

60OF 100

QUALITY SCORE

GoodHealthy values in most indicators.

Page 2: Audience Age - Heepsy · Audience Age Audience Gender Audience Interests Audience Language. Profile analytics Follower growth rate Why care? 1.8%in the last 4 weeks Follower evolution

Audience Age

Audience Gender

Audience Interests

Audience Language

Page 3: Audience Age - Heepsy · Audience Age Audience Gender Audience Interests Audience Language. Profile analytics Follower growth rate Why care? 1.8%in the last 4 weeks Follower evolution

Profile analytics

Follower growth rate Why care?

1.8% in the last 4 weeks

Follower evolution

Engagement rate Why care?

1.2% - Average

About 50% of influencers in the segment of 250k+ followers have a higher engagement. The average engagement forthis segment is 2.5%.

Engagement rate distribution ( followers segment)

Page 4: Audience Age - Heepsy · Audience Age Audience Gender Audience Interests Audience Language. Profile analytics Follower growth rate Why care? 1.8%in the last 4 weeks Follower evolution

Comments/likes ratio Why care?

0.3 - Very low

About 90% of influencers in the segment of 250k+ followers have a higher comments/likes ratio. The averagecomments/likes ratio for this segment is 1.7.

Comments/likes ratio distribution (followers segment)

Post frequency Why care?

22 posts per week

Followers/following ratio Why care?

73k followers per 1 following

Post metrics

Photo post metrics

Photo post metrics are the average metrics for the last 12 photo posts.

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Brand mentions

Estimated cost of promotional post*

$23k — $42k366332Avg likes

943Avg comments

Video post metrics

Video post metrics correspond to the metrics of the latest detected video post.

Estimated cost of promotional video*

$28k — $52k267204Views

27192Likes

147Comments

*These ranges may vary by country, depending on whether the influencer is a personality outside of social networks or other external reasons.

8.3% of branded posts (1.5% average engagement rate) Why care?

We calculate the number of posts with a mention to a brand in the caption in the last 12 posts. Average engagement rateof these posts is higher than total engagement rate (1.2%).

@jorgeserranohairPersonal Goods & General Merchandise Stores - 1 posts

464728Totallikes

2301Total

comments

1.5%Avg 

engagement