Au ama 10.15.14
Transcript of Au ama 10.15.14
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Survival Guide
For Young Marketers
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HELLO!Rebecca Randall
www.linkedin.com/in/randallrebecca/
Fun Fact!I learned sign language before English.
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First Communications1
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My Role2
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PPC
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SEO
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Remarketing
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Survival Guide3
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1) Read & Write. A lot.
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• Having content on your website allows you to be looked at as an
industry though leader.
• Be able to write about thing you do not know much about
• Content = more visits to your site
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2) Broaden your knowledge base
& be self-motivated to learn.
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• Understand basic HTML/CSS
• Basic skills in Photoshop• Adobe Photoshop Classroom in a Book
• Pay attention in sales class
• Hubspot.com & Marketo.com resources• Organize with Evernote
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Do you know how to do this?
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3) Learn to numbers.
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• Marketing is all about statistics• Prove ROI for every
campaign
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4) Take part in projects at your internship that provides you with experience you can
quantitate.
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5) Two different types of internships.
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• In-house vs Agency
• B2B vs B2C
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6) Don’t get hung up on working for a big name company.
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7) Create a LinkedIn account.
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• Don’t just use it as an online resume. Be active.
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8) Confidence.
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• There is such a thing as too many questions, and managers hate it.
• Voice your ideas, don’t be scared to be wrong.
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9) AMA
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• Don’t just be a paying member• Challenge yourself, take part in
competitions.
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THANK YOU&
Good Luck!