GOOGLE ADWORDS VS MSN AD CENTER

Ways Adcenter beats AdWords

Adcenter

Offers an historic quality score report that allows you to identify specific

dates that changes took place

AdWords

Does not Offer any report or tool

to measure the quality score of the campaign

Quality Score Reporting

AdCenter Quality Score Reporting

AdWords Quality Score Reporting

Quality Score Reporting

Negative Keywords Conflict Reports

Negative Keywords Conflict Reports tell you the search terms that may convert into prospective clicks you are missing out due to the Negative keywords in your Campaign. It is a preventive step to make sure the Negative Keywords in the Campaign do not cause you to miss on the incoming Clicks.

Share of Voice Reports

These are reports that help you discover the exact pain points of the Campaign that are causing you to lose impressions in your adCenter account

These factors may include budget, rank, bid, keyword or landing page relevance.

AdCenter AdWords

Offers you to choose between Bing, Yahoo etc in order to optimize your CPCs as per the budget

This ensures much more control on the over all strategy to optimize the ROI to the maximum

AdWords gives us only two choices use ‘Google only ’ or ‘Search Partners ’

This hampers the choice of maximizing conversions from the Search Partners that may perform well

Search Partners Only

Ways Adcenter Lags Behind

Ad Extensions

AdWords with its Ad Extension has left

Adcenter way behind

Ad Extensions have proved to do wonders for

Brands

20 Campaign limit per page

AdCenter faces some minor UI issues in

comparison to AdWords

In AdWords we can go through 500

campaigns on one page to have a quick look at the data to

make changes

In AdCenter it’s a trouble doing so

Traffic levels

This is a proven fact that AdWords simply has much more traffic than Bing and Yahoo

If Bing and Yahoo can manage to win some amount of traffic from Google they have a great opportunity to gain more user attention

Lack of RemarketingGoogle

Remarketing has proved to be

extremely successful in a

number of accounts

AdCenter badly needs to implement

the same options and functionality

Conclusion

Many of us after this presentation may wonder what to for AdCenter or AdWords

Both have their own Unique Advantages

If you want to go for a more Current and advanced version than Google AdWords is more powerful and effective

Bing also has Its Own Advantages:

o You Can Target Internet Explorer User Easily as By Default Bing is Search Engine in Internet Explorer

o 10 Times Low CPC Evaluate Compare to Google Adwords

o Grow thing Day by Day to Beating Google So Users Count Who Uses Bing has Also Increased

o Recently Bing and Yahoo has Been Merged so You Can Also Focus on Yahoo Individual With Help of Bing

Conclusion

Thank You

Website www.ardortech.com

Contacts Ajay Kudva

ajay.kudva@ardortech.com +91-9930508491 | +91-22-65343650

Swati Bansal swati.bansal@ardortech.com +91-9870600168 | +91-22-65343650