AT&T’s Mobile Developer Community

AT&T’s Mobile Developer

Community: Social, Personalized, and Built for Scale on

MongoDB MongoDB WorldJune 24, 2014

Alaaeldin El-NattarEVP of Client Services Rivet Logic

Chris BartschDevelopment ManagerAT&T

AT&T’s Mobile Developer Community

Your World Delivered.

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Network of Possibilities

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Innovation

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AT&T Developer Program

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Impact

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We Wanted to Improve Our Community

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Getting Site Updates Out Took Too Long

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Limited Control of Content and User Experience

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Older, Higher Cost Systems

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A Lot of Technical Fragmentation

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Difficult to Adapt

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Community Re-Platform

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Strategic Objectives

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Enhanced User Experience

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Empower Marketing / Content Authors

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Consolidate & Modernize Technology

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The Journey

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Modern Web Content Management

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WCM Business Requirements

AT&T’s Mobile Developer Community

Choosing the Right CMS

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Crafter CMS

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Crafter CMS

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Physical Deployment Architecture

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Hard Deadlines

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Developer Summit

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We Made It

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A New AT&T Developer Site!

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NEXT!

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Traditional Community

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Basic Engagement

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Next Generation Community

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Rethink Forums, Comments, Blogs…

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Keep Content Fresh

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Connect the Content

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Increase the Opportunity to Engage!

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Gather and React to Insight

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Ability to Adapt to the Future

AT&T’s Mobile Developer Community

#Vital Content

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Traditional FAQ or Article

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Traditional FAQ or Article

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Traditional Forums

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Traditional Forum or Article

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This Creates Silos

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Better Search Only Helps So Much

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Connect It.

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Tagging

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Tagged Articles

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Tagging Forum Topics

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Dynamic Forum Topics

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Leveraging Targeting to Surface Content Matters

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Pilot!

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Connected Content: FAQ’s & Forums

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SCREEN SHOT

Connected Content: FAQ’s & Forums

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SCREEN SHOT

Connected Content: FAQ’s & Forums

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Crafter Social

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Technically Speaking

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Crafter Social Model

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Flexible!

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Scalable!

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Aggregation Framework

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Real-Time Analytics for Insight

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Fits Into Our DR Environment

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Logical Architecture

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Physical Deployment Architecture

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Results

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Improved User Experiences

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Authoring Has Control Over the UX

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Improved Content Production Times

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Keep the Perception of Traditional Engagement

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With Much More Engagement and Reuse

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Ability to Gather Insight on What Users Need

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Single, Modern, Open Technology Platform

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Questions and Answers

AT&T’s Mobile Developer Community

Contact

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Alaaeldin El-NatarEVP of Client Services Rivet Logic

Chris BartschDevelopment ManagerAT&T