Attractive market positions and customers - Norsk Hydro · PDF fileAttractive market positions...
Transcript of Attractive market positions and customers - Norsk Hydro · PDF fileAttractive market positions...
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Attractive market
positions and customersDr. Pascal WagnerHead of Litho, Automotive and Heat Exchanger
Markus OffermannProduct Manager Foil
Michael HellenkampProduct Manager Beverage Can
Wolfgang RempeHead of General Engineering
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• Lithography
• Foil
• Beverage Can
• General Engineering
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Global No.1 in Lithographic sheet
• World market leader in plain aluminium
strip for offset printing plates with
more than 50 years of experience
three dedicated finishing lines
two dedicated cold rolling mills
• Preferred supplier through differentiation
Position
Success
factors
• Technical services
• Supply chain solutions
• Product properties
optimum surface
exact flatness
extremely tight thickness tolerances
tailored mechanical properties
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How is lithographic sheet used?
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Every 3rd
publication you
read in the
world is printed
on aluminium
from Hydro
Every 2nd
publication you
read in Europe
is printed on
aluminium from
Hydro
Offset printing of
• Newspapers
• Magazines
• Commercial
• Advertising
• Books
• Catalogues
• Directories
• Packaging
• …
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Market &
customers
Ambition
Lithographic sheet – market & customers
• World annual growth approx. 1%, despite e-device penetration
− Packaging, magazines and commercial driving growth while advertising
stagnating and newspapers, books and catalogues declining
• Defend global No 1 position
• Strengthen reputation as market leader with regard to
dedication, know-how, quality, innovation and service
• Benchmark in technical service, supply chain solutions
and product innovation
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• Lithography
• Foil
• Beverage Can
• General Engineering
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2
3
4
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Global No.1 in foil
• Global leader for thin gauge foil and surface
critical foil
• Integrated and secure supply position with global
reach
• State of the art equipment and high focus on
quality
• Coverage of complete foil spectrum, by gauge
and width
• Thinnest gauges for converting applications
possible down to 5µm
• High running reliability on our customers
equipment
Position
Success
factors
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How is product Foil used?
Aluminium foil is the ultimate barrier, protecting filled
goods in packaging from
• Light
• Humidity
• Oxygen
Thereby
• Saving Food or preventing food waste
• Reducing the carbon footprint
• Extending the shelf life of sensitive products
5/24/2015(8)
Pictures: www.alufoil.org
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Broad uses of foil
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Aluminium foil for
flexible food packaging
Plain aluminium foil for
aseptic packaging applications
Aluminium foil for flexible medical
and pharmaceutical packaging
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Foil – market & customers
• Worldwide growth plain foil 2-3% in line with GDP
• European market stable, growing by ~1%
• China exports increasing in Asia and Americas
• Global customers trying to leverage improved Chinese quality
• Defend global No 1 position in high end plain foil segments
• Benchmark for Liquid aseptic foil applications
• Remaining the largest external supplier to all major multinational converters
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Market &
customers
Ambition
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• Lithography
• Foil
• Beverage Can
• General Engineering
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2
3
4
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Leading European position in Beverage Can
• Global market actor with an European
production base
• No. 3 in Europe
• Quality leader for end-stock in all global
markets (75 % non-EU exports)
• High level of expertise in our technical customer service, supported by the material analysis
and simulation experience in our R&D.
• Recycling of > 40 kt customer process scrap
• New UBC recycling line with latest sorting technology starting early 2016 –capacity ~50 kt
Position
Success
factors
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Beverage Can – market & customers
• Expected market growth 2014-2020 ( World 4-5 % / Europe 2-3 % )
• Further volume potential from body stock steel line transfer in Europe within the next years
• Direct customer = global can maker
• End customer = global fillers
• Maintaining No. 3 market position in Europe
• Outperform the market growth
• Technical innovations – close cooperation with customers on alloy and surface developments
Market &
customers
Ambition
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• Lithography
• Foil
• Beverage Can
• General Engineering
1
2
3
4
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No 1. position in Europe in general engineering
• General Engineering is covering all FRP-segments that are
outside the main applications in packaging, automotive and
lithography.
• Hydro is No 1. in Europe
• Widest product portfolio (from 5 rolling mills)
• Close to the customer – most local sales presence in Europe.
• Standard products allocated to most suitable rolling
mill (cost optimization).
• Tailor-made products to cover profitable niche markets.
• High quality products.
• Good service due to local sales organization selling for
the whole rolling mill organization. Rolled Products Plant
Sales Office
Karmøy
HolmestrandStockholm
Barcelona
Paris
Cisterna
Kraków
Slagelse
Neuhausen
Huizen Hamburg
Neuss/Grevenbroich
Wolverhampton
Bonn
Research & Development
Position
Success
factors
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What are general engineering products used for?
Shate
• Silos and silo trailer
• Products up to 12 mm thick and 2 500 mm wide
MLT*
• Our brand Hytubal.
• R&D work on surface interaction
• Knowledge transfer from packaging applications
Trafo
• Our brand: Hydec 1070
• Copper substitution
• Competition with rolling mills and service centers
• Short-lead-time concept (1-3 weeks delivery)
Customized products:
• Example Superforming
− Hot forming of Al-sheet
− Tailor-made alloy
− Front section of train is made from one part.
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* Multi layer tube product
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General Engineering – market & customers
• Relevant market is Europe
• 2 supply channels
- distributors
- end users
• 4 key end markets (transportation, building/construction, industrial, consumer durables)
• Maintain No. 1 position in Europe
• High grading of product portfolio
• Guaranteeing base load volumes for plants
• Cost competitiveness for standard and special products.
Market &
customers
Ambition
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