Attraction Marketing

Online Lead Generation System

What is a Lead Generation System?

A Lead Generation System is a way to convert your visitors into prospects, and your prospects into clients. Here is a graphic representation of what Attraction Marketing’s Lead Generation System looks like:

What is a Lead Generation System?

Attract TrafficFirst, we have to create content through various media:

Attract Traffic

After creating content, we need to drive traffic to it. Traffic comes from various sources:

 

1. Your content (articles and videos) go to directories and social media sites which point back to your website:

Attract Traffic

Attract Traffic

Attract Traffic

2. Search Engine Optimisation

Search Engine Optimisation is the process of getting your content and website found when people perform searches on sites such as Google or Yahoo.

Better search engine rankings mean you get seen by more people - and that increases traffic to your website. The following ways help search engine traffic to your website.

Search Engine Optimisation

• Basic Optimisation – keywords, meta tags• Google AdWords• Facebook Ads• Social Networking• Article Marketing• Newsletters• Directory Listings• Classified ads

Search Engine Optimisation

Capture Leads

In order to capture leads, you need a powerful and irresistible “magnet” offer. This usually takes the form of a free report, free video training or free newsletter.

Capture Leads

You have to have a lead capture form to capture the name and email address of your prospect. The prospect giving you their name and email address is a sure sign that they are interested in your service, and want to know more.

Nurture Prospects

Most of your prospects won’t immediately buy after seeing your advertisement. They usually buy when you have won their trust. Research has shown that people need contact from you an average of seven times before they feel they know you.

Nurture Prospects

You therefore need a systematic approach for developing their trust and converting them to sales.

Nurture Prospects

It is not a secret that many small businesses don’t follow up with prospects like they should. However, consistent, valuable follow up messages create a huge competitive edge for your small business. As long as you follow up with a clear plan.

Nurture Prospects

Prospective customers who sign up for your news want to hear from you, but no-one likes being overwhelmed by too many messages.

Nurture Prospects

You need to create a consistent timeline that follows up with the needs of your customers. Some businesses can get away with daily messages, but most would be happy with once or twice a week. You can’t overstay your welcome.

Nurture Prospects

Your messages should be personalised, using the prospect’s name. This creates a higher response rate than a mass email.

Convert Sales

There are various ways you can convert a prospect to a customer. If you have physical products to sell you can do so through a shopping cart feature. If you sell a service, it can be done through email marketing and a call to action resulting in a physical sale.

Deliver and Satisfy

It is important that you have good customer service and after sales service. This will keep the customer coming back to you if they need one of your other products or services or a repeat product or service. You can also have satisfaction surveys or surveys finding out the needs of your customers so you can provide an even better service.

Upsell Customers

One of the very first lessons business owners learn is that 80% of your profits come from 20% of your customers. Also: obtaining new customer costs 5 to 7 times more than retaining an existing customer. Yet most small business owners spend all their time focusing on getting new customers.

Upsell Customers

On-going communication with your existing customers is essential, and shouldn’t end once you’ve made one sale. If your customer service was good, customers will be more likely to make a repeat sale from you rather than looking elsewhere.

Upsell Customers

This is why you need to continue to nurture your relationship with your existing customers. We can automate this process as well, building it into the system.

Get Referrals

Getting referrals is a free way of getting new customers. Many small business owners leave this to chance, not realising that this should also be a process, and can also be automated.

Get Referrals

There are also other ways to get referrals than getting it from satisfied customers. You can get affiliates to sell for you. The best thing about affiliates is the Return On Investment that it gives you. You pay a percentage to the affiliate. This could yield amazing returns.

Conclusion

Attraction Marketing not only gives you a website, but it gives you an Online Lead Generation System. We are all about results. This ensures that your website works for you 24/7 like a salesperson that you don’t have to pay. Not only does it generate leads, but it keeps in touch with them automatically, and follows up with offers until they eventually associate you with that product or service that they were after.

Conclusion

It helps establish you as the authority figure that you are in your field, which draws clients to you like a magnet.

More Information

For more information

Call

Hannah

021 137 6889

Or Roy

022 061 6249

http://attractionmarketing.net.nz