Attraction Marketers Manifesto

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    2011 80/20 M rketing Inc 1

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    2011 80/20 Marketing Inc 2

    Table Of Contents

    My Personal Introduction ................................................................................................ 4

    Dont Just Survive Thrive ............................................................................................ 4

    The Missing Puzzle Piece............................................................................................... 6

    A Business For The Average Person? ......................................................................... 8

    A Simple Plan For Attracting Dozens Of New Retail

    Customers A MonthWith Or Without The Internet........................................... 11

    The Ultimate Network Marketing Dream .................................................................... 16

    Mass Communication Without All The Headaches .................................................. 19

    The Network Marketing Rat Race ............................................................................... 20

    Why Attraction Marketing DOESNT Work For Most MLMers ................................ 22

    This Sounds Great. . . But How Does This Fit Into My Current Business? .......... 23

    Teaching Sells ................................................................................................................ 23

    The Majority Is Always Wrong ................................................................................... 25

    Do You Date People The Same Way You Prospect Them?................................... 26

    The Primary Method Of Communication Used By Your Prospects ....................... 29

    Why The Internet Might Be Your Worst Enemy ........................................................ 30

    The Power Of The Expert ............................................................................................. 32

    Information Production And Distribution ..................................................................... 35

    He/She Who Owns The Content Makes The Rules .............................................. 37

    Legal Counterfeiting....................................................................................................... 40

    A $1.2 Million Dollar Lead Generation Example

    (Or How To Make $36,205 Per Page Of Content) .............................................. 41

    But Im Not An Expert ................................................................................................. 43

    The Real Reason Why Some People Make

    47,600% More Money Than Everyone Else......................................................... 45

    A True Story: How To Cripple Your Network

    Marketing Company In Less Than 90 Days ......................................................... 46

    Cracking The Lead Generation Code ......................................................................... 48

    When Attraction Marketing Becomes A Bad Thing .................................................. 49

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    If You Dont Give People A Reason To Follow You,

    Theyre Going To Follow Someone Else .............................................................. 50

    The Only Real Currency (And Why You Dont Have Any) ...................................... 52

    Credibility Ranking & Recommendation Power........................................................ 53

    The Surprising Secret To Quickly And Easily Becoming

    The Top Distributor In Any Company .................................................................... 53

    The #1 Most Over-Looked Strategy To Becoming A

    Prospect-Magnet (Plus, 133 Or More Ways To Differentiate Yourself) ........... 57

    The Frame Is More Important Than The Message................................................... 58

    Positioning Yourself Against The Competition .......................................................... 58

    Niche Specialization ...................................................................................................... 60

    How To Repackage Your Product So That Your

    Customer Sees It As One-Of-A-Kind Even If Everyone

    Else Is Selling The Exact Same Thing .................................................................. 65

    The Future Leaders Of Network Marketing................................................................ 67

    A Quick Recap Of Attraction Marketing ...................................................................... 68

    Join The Conversation .................................................................................................. 71

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    response. This 143 page business plan has turned into something beyond what Iever could have imagined.

    Almost every day I hear from people whos results have been nothing short ofphenomenal. For the first time ever theyre making reliable, consistent money

    from their efforts and they finally feel like theyre building a realbusiness.

    And even though the system was created for network marketers, its had astunning impact on other traditional business owners as well. Ive receivedletters from ever industry imaginable, from radio station sales reps to waterfiltration installers to insurance agents all telling me that their sales or theirincome has never been higher.

    I recently held a contest to see if I could find the best success story from peoplewho have put these methods to work.

    It took myself and one other full-time person over two months to go through allthe stories we received and to interview the best ones!

    One woman was elated to tell me that thanks to my free newsletters alone, herincome had reached the six-figure mark! She was just beginning to go throughThe Renegade Network Marketer when I talked to her.

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    For Many People, There Was Still

    A Huge Puzzle Piece Missing

    Id like to be able to tell you that every network marketer or entrepreneur Ive evertried to help has had their bank account suddenly flooded with an influx of cash.

    Unfortunately, that simply isnt true. And anyone who makes that kind of claim iseither lying or naive; or both.

    After being exposed to this new model of attraction marketing for the first timemany people are left with even more questions than when they started.

    Questions like

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    your product or opportunity into a conversation (F.O.R.M. family, occupation,recreation, money).

    Some of them even liked to dance around on stage to music.

    But one month there was a particular speaker that Ill never forget. This one wasdifferent.

    She didnt get all worked up and yell or try to motivate us. She was veryprofessional and she presented a system for retailing our companys productsthat I had never heard anyone talk about before. For once, this seemed like areal, legitimate approach to building my network marketing business. It wassomething I could easily see myself doing.

    She called it a Health Awareness Seminar.

    And all it was was simply an educational class that showed people how to startimproving their health and their diet right now without having to buy anything.

    First she talked about a few of the bodys different systems and how theyworked. Then she gave a visual demonstration of the digestive system using anylon stocking to represent the colon.

    Thats Where Things Started To Get Messy

    With an apron and some latex gloves on, she began cramming the average

    American diet into the large intestine. Hamburgers, fries, a can of Dinty Moore,a jelly donut even some Coke and a milkshake. Almost immediately thestocking began to clog up as the food clumped together and stuck to the sides. Itlooked like a boa constrictor that had just swallowed an animal three times itsown width. In order to get it to pass through she had to constantly work it andknead it with her hands.

    It wasnt a pretty picture enough to scare anyone into giving up fast foodforever. And a lot of people did.

    Then she started over with a brand-new, fresh stocking (if only it was that easy,

    right?). This time she began dumping apple slices, grapes, pineapple chunks,carrots, celery and all kinds of other fruits and vegetables down the tube. They allslid right through without a single hangup.

    This was totally different than the usual product shows we were taught to dowhere all we did was talk about how great our stuff was. Even the name healthawareness seminar was very unintimidating and made it sound like you weregoing to get a lot out of it no matter what.

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    my information was. There was no pressure, I hardly talked about my products atall and I didnt even ask anyone to buy!

    Then Something Amazing Started To Happen

    Word started getting out.

    People loved the information so much that guests were telling their friends aboutit and they were coming back each time with new guests of their own, and theywerent even in the business!

    The audience kept getting bigger and bigger each time and I was taking moreand more orders.

    But the truly amazing part is that

    People Were Literally No, I Mean Literally Lining

    Up To Get My Advice. . . As If I Was Their Doctor!

    After the presentation, they would stick around and wait to ask me questionsabout all kinds of different health issues they had, even ones I hadnt talkedabout.

    Many times I would have 8-10 people stand up and get in line to talk with me!

    They wanted to know what I thought about dealing with allergies what myrecommendation for diabetes would be low-energy ADD arthritis youname it.

    And they soaked up every word I said with complete, undivided attention.

    I couldnt believe it!

    I wasnt a nutritional expert. I didnt have any kind of certification or degree. I hadzero accomplishments to speak of and no extensive background to fall back on.

    In fact, the very presentation that I had given to them I had just seen for thefirst time myself only a few weeks ago!

    And yet here I was, commanding as much respect (if not more) than their owndoctor!

    This is what I had always wanted but could never getbefore when I was trying toforce people to see how awesome my products were. I had always believed ourproducts were the best but no one else seemed to care, no matter how hard I

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    2011 80/20 Marketing Inc 38

    And in reality, this has always been the case all throughout history, its just thatits become a lot more apparent and in-your-face during the information age.

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    You become more valuable to your customers than the products youpromote. This is the much-sought-after-yet-little-known solution to themassive problem of attrition that every network marketer faces. Yourdistributors and customers have to be bonded to YOU, not a product oropportunity. Sales reps are a dime a dozen. But someone who goes aboveand beyond and teaches their customers is a rare thing. When you do this,you have the ability to promote anything you want at any time, making youmore financially secure than any one company can. If a company youpromote goes down the tubes or you find something better, no problem.When you produce the content your customers loyalty is with you and theywill take your recommendation on anything.

    Search engines and other websites will love you and reward you with swarmsof free visitors to your sites.

    Other people will pay you to let them advertise on your sites and theyll evenpay you to let them use your content.

    Youll get free sales and leads from word of mouth like youve neverexperienced before. MLMers are often told that the network distribution modelis so powerful because of word of mouth, yet for some reason very fewpeople have ever truly experienced what its like to have their messagespread out-of-control like a wildfire.

    Why?

    Because regular sales reps who have only ONE agenda getting the sale dont get word of mouth referrals.

    People who position themselves as leaders by teaching others do.

    Just as I was writing this report I received an email from one of my

    subscribers that illustrates this point perfectly:

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