Attracting Talent To Rail Industry
-
Upload
tony-wiggins -
Category
Documents
-
view
543 -
download
1
description
Transcript of Attracting Talent To Rail Industry
![Page 1: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/1.jpg)
Attracting talent to the rail industry
Tony WigginsAHRI Queensland Vice President and
Convenor Attraction, Recruitment and Retention Forum
HR Manager Queensland Health
1
![Page 2: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/2.jpg)
My contribution today
… analyse the current strategies used by the rail industry, rail HR practitioners and possibly your organisation to attract skilled staff
2
![Page 3: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/3.jpg)
3
OutlineAnalyzing the current strategies in place to
attract skilled staff to railWhat is working well and lessons learnt for 3
organisationsAttraction, Branding and Gen Y
![Page 4: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/4.jpg)
4
Current situation• Ambitious agenda• Skills shortages - performance• Certain skills shortages remain critical• Competition • International pool • Australia - skilled trades, engineers and
technicians - ranked 1st, 3rd, 6th • Little research - attraction and branding
![Page 5: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/5.jpg)
5
Rail and ageing workforce
2005
0
50
100
150
200
250
20 23 26 29 32 35 38 41 44 47 50 53 56 59 62
FTE
David Ellwood (Dean of Harvard University`s Kennedy School of Government) in J. Barrett "An impending work crisis" ( Newsweek, 2002) Source: BCG analysis
![Page 6: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/6.jpg)
6
Demography poses an risk for many companies Loss of competence Declining productivity Lower motivation Increasing costs Less innovation
"If there is a crisis, it will be too late“ Mindset cause the talent shortage Little bit of imagination - beat the skills shortage
Rail and ageing workforce
![Page 7: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/7.jpg)
7
A tale of 3 organisations
![Page 8: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/8.jpg)
8
2009 - Privatisation Westrail Granted 49 year lease Controls 5100 km rail infrastructure - SW W
AustAccess management, signalling, controls,
communications, rail construction ...240 employees500 million tonnes hauled per annum
![Page 9: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/9.jpg)
9
Challenge - 2008Skills crisis, labour shortage, resources boom - GFC
Poor image
Strategies – Critical Workforce AreasElectricians
National training qualifications
Train controllers
Training, meaningful work, recruitment (cultural fit), multi-users
Engineers
Graduates +5, lifestyle (not $), supernumeraries, opportunities to ‘mix and match’,
![Page 10: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/10.jpg)
10
2000 - Merger Clyde Engineering + Walkers 2001 - Merger Downer Group with EDI Provides rolling stock services to the A/Asia 1,900 people (rail) 25,000 (group) 30 facilities centres – A/Asia
ChallengesBranding – 1 EDI Downer groupNot seen as a sexy career
![Page 11: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/11.jpg)
11
Strategies
Graduates Structured, strong robust programOngoing coaching and developmentTransitioned into the business
ApprenticeshipsLinkages with schools – cadets (Newcastle)Manufacture Sydney trainsSponsorship local football teams
![Page 12: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/12.jpg)
12
Location - Queensland based/national entityAssets - $12 billion People - 5,000 Revenue - >$3.5 BFreight - 238 M tonnes p.a.Locations – delivery 500 Capital works portfolio - $1.5 billion144km of new track - next 20 years
![Page 13: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/13.jpg)
13
Challenge Male, pale and staleOil, gas and mining Poaching - Australian marketInternational projects - impactQR/Rail not sexy - not EOC – first contactDoes not feature on the radar - job hunters
![Page 14: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/14.jpg)
14
Strategies – Critical Workforce AreasRebranding QR 2000
“QR more than I’d imagined” It is not trains, it’s logisticsFresh look - going places, new opportunitiesFemale, graduate and fresh
InternationalRecruitment – expat engineersBowen Basin projects
![Page 15: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/15.jpg)
15
Strategies – Critical Workforce AreasAustralia
Social Media Thinking outside square/
transferable skillsDesigning job familiesRecruitment - cultural fit“Not just a job, a lifestyle”
Financial, career, work and lifestyle benefits
![Page 16: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/16.jpg)
16
Different problems, similar strategies Recruitment + cultural fitOn-boardingLearning and developmentLifestyleJob varietyCareer development
Employer of Choice
![Page 17: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/17.jpg)
17
Link between Attraction and Branding
![Page 18: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/18.jpg)
18
Townsville Hospital
Tired of living to work, rather than working to live?Fed up with traffic slowing you down?Interested in professional development &
achievement?Want to be an integral member of a
service dedicated to caring for the community?Then why not consider a rewarding career
working in tropical North Queensland?
![Page 19: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/19.jpg)
19
Attraction and Branding
Critical to talent acquisition and retentionBlend - culture, reputation, products and
services, and the way it deals with and values its workers.
Difference - place to work - potential and current employees.
Challenge - the way rail currently thinks and behaves.
![Page 21: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/21.jpg)
21
Where is rail at the moment?Has a low brand awarenessPoor brand imagePotential recruits - see rail as little value Seen as
![Page 22: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/22.jpg)
22
Employer brand - critical questions
What are the major factors that are influencing rail to develop and maintain employer brands?
How will an effective rail brand assist in the attraction and retention of quality staff, particularly Generation Y?
How does the rail industry/individual rail entities undertake research and develop an employer brand that delivers results?
![Page 23: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/23.jpg)
23
Asking critical questions leads to …Culture and valuesEmployees are passionate about, and fit in. More than recruitment Focus - candidate marketLiving the brand values internally - build the
brand externally – attract high demand recruitsDraw people in, right people in & with the right
fit.Less time to hireObjective - employer of choice (EOC)
![Page 24: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/24.jpg)
24
Gen Y, branding + recruitment
“If you're not willing to have good leadership, challenging work, not willing to mentor me, then I’m not coming to work for you”
Avril Henry , Executive Director, AH Revelation
![Page 25: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/25.jpg)
25
EOC
Traditional strategies - not any more!Identify and establish key points of difference 4 most important EOC attributes
Excel in people leadershipCreate a compelling employment offer for employeesFast track development of peopleCulture and values are viewed as critically important.
Hewitt Associates
![Page 26: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/26.jpg)
26
EOC - Bottom Line ResultsJob applications – x2.5 Staff turnover - 15% compared to 20%Sector share prices - higher Revenue growth – 2 times higher Profit growth – x4 higherLong-term investment of 5-7 years
![Page 27: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/27.jpg)
Sourcing - Cultural Fit
Involve Everyone
Onboarding
Leadership and Culture
Recognition andRewards
Source: BCG Creating People Advantage 2008
HR strategic partners in business
Interesting and Fun
![Page 28: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/28.jpg)
28
Where to from here?
Past and Current
Restraints
Future Solutions
Harmonisation of Rail Industries
Cultural Change
Whole of Industry Approach -Rebranding
Ageing workforce
Fluctuating global financial markets
Global and national skills shortage
![Page 29: Attracting Talent To Rail Industry](https://reader033.fdocuments.us/reader033/viewer/2022061115/54639e8daf795974338b45c9/html5/thumbnails/29.jpg)
29
Many thanks for your attention