Attracting fans and engaging your community
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Transcript of Attracting fans and engaging your community
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FanBolt Stats• Started in 2002 ( 7 Redesigns)
• Over 99,500 registered members
• Average of 1.1 million hits per month
• 3 million forum posts
• Hosted over 875 contests (over $200,000 of prizes)
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In The Beginning…
• Specify & Set Goals
• What Is Your Site About
• Who Is Your Audience
• Who Is Your Competition
• What Does Success Look Like
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Love What You Do
• Let Your Personality Come Through
• Network With Other Bloggers
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Content
• Make Sure You Have Permission
• Include Imagery
• Include Call To Action When Appropriate
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Be Consistent
• When Do You Post?
• How Much Do You Post?
• Create A Schedule.
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Build A Community
• Make Sure To Interact With Your Visitors
• Separate Sites, Forums, Etc…
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Optimize
• Google Is Your Most Important Visitor
• Write Strong Headlines
• Keywords
• Distribute
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Use Social Media
• YouTube
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Reward Activity & Loyalty
• Contests
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Track Your Traffic
• Google Analytics
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It Takes Time…
• Be Patient
• Don’t Be Afraid To Start Small
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Make Some Money!
• Ad Agencies
• Google AdSense / Sell Your Own Ads
• ValueClick Media / Burst / Tribal Fusion
• Gorilla Nation / Sale Your Own Ads
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Be Open
• Be Open To Other Blogging Opportunities
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Interviews •Donald Trump
•Simon Cowell
•Johnny Depp
•Betty White
•Rod Blagojevich
•Kiefer Sutherland
•Joss Whedon
•Leonard Nimoy
•Ryan Reynolds
•Bruce Campbell
Cast Members from films/shows such as: The Office, 30 Rock, Supernatural, The Vampire Diaries, Archer, Burn Notice, Chuck, Glee, Bones, Fringe, Lost, Psych, Drop Dead Diva, True Blood, Community, Hawaii 5-0, The Walking Dead, Nikita, Warehouse 13, Leverage, Covert Affairs, Project Runway, Parenthood, Rescue Me, American Idol, Eureka, Grey’s Anatomy, House, The Event and Twilight
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By The Fans. For The Fans.
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The Fans
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Press
Establish Yourself As An Expert
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Branding
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2008- Burn Notice2008- Burn Notice
2010- Drop Dead Diva 2010- Warehouse 13 / Eureka
Set Visits2010- Vampire Diaries
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Looking Forward
• Speaking Engagements
• Sponsorships • Events
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Creating A Loyal Fan Base• Love What You’re Doing
• Set Your Goals
• Incentive
• Get Members Involved
• Create A Family-Like Atmosphere
• Establish Yourself As A Expert
• Brand Yourself
• Don’t Be Afraid To Start Small
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Facebook.com/FanBoltTwitter.com/FanBolt
Twitter.com/EmmaLoggins