How did you How did you attract/addresattract/addres

s your s your audience?audience?

ANGEL DUST… ANGEL DUST… Hummm…???Hummm…???

Target Audience…Target Audience…• I think our film reaches out to a main stream

audience because it covers social networking sites, which a lot of young people use but that older people worry about. (This isn’t the case with some people. It is a general point.) Therefore both will be interested in the film.

• Seeing as our main target audience would probably be older teenagers and young adults we have made sure to employ actors of that age because the audience can then relate to them.

Key elements that will attract Key elements that will attract our target audience…our target audience…

• These are some of the elements that I think will These are some of the elements that I think will attract our target audience to what our film…attract our target audience to what our film…

1. Animation used to make our film visually dynamic.

2. Use of a pretty actress, Chloe. (Sex appeal)

3. ‘Facespace’ a take on ‘Facebook’ is featured in the film. (Modern Technology)

4. Popular Genre…HORROR!

ANIMATION!ANIMATION!• To make our product

more visually dynamic we have animated our film by creating 3D footage, animating text and creating fake web pages!

• This was all done by using After Effects.

• This will appeal to our target audience because it involves clever technology that looks cool and that they are used to seeing. It makes it more visually dynamic therefore keeping the audiences attention.

Above is a screen grab of the animated typing!

Above is Angel3323’s Facespace page. This is an example of the 3D footage used in our film.

Above is the sequence for one of our title sequences within the opening titles. They appear and disappear in the order indicated by the

arrows.

ANIMATION!ANIMATION!

• This is another animated sequence in the opening titles. It goes from Angel3323’s Facespace page, tracking back through the computer matrix slowly revealing Artbox, lester727’s murderers forum website disguised by an art website. Another reason for animating the film was that the story is clearer. Therefore the audience can enjoy the gratification (satisfaction that the film is what they thought it would be like or better) of watching a film that they wanted to see easily without having to try and understand a complex storyline.

ActorsActors• Our main target

audience is young adults. To attract them more to our film most of the actors our around their ages. This is because the audience can then relate to them easier and therefore enjoy the film more and understand it better.

• The other way of attracting our target audience is by using pretty actors. Chloe is very pretty and is used as a sex symbol. This will definitely attract male members of our target audience. She only appears in the opening titles therefore she will keep the audience interested in the film. An audience decides whether they are going to like the film or not in the first few seconds of footage so it is crucial that they are entertained for them to continue to like the film. Chloe aids in keeping the audience interested.

Modern TechnologyModern Technology• The film ‘Angel Dust’

revolves around the fake websites ‘Artbox’ and ‘Facespace’.

•‘facespace’ is a take on the well known social network site ‘Facebook’. The film is based around this. This will draw in our target audience

because they will be well aware of it. There is proof because according to results from a survey of what age groups use ‘Facebook’ the most our target audience age groups came out on top.

True StoriesTrue Stories• Our film is very topical at the moment because some issues

covered by ‘angel Dust’ have happened for real.

• Murder reveals hidden online life Mr Pyke and Miss Witton had plans to marry after completing their studiesIn an online world where anonymous friends came together to share an interest for gaming, a couple thought their virtual social life was safe.But when German David Heiss, 21, carried out a frenzied and fatal attack on Nottingham student Matthew Pyke, 20, that virtual world was ripped apart. Heiss was convicted of murder at Nottingham Crown Court after stalking Mr Pyke and Joanna Witton, his girlfriend, for six months. The German was given a life sentence for what was described as "a savage attack". The court heard how Heiss became obsessed with Miss Witton, through gaming forum warcentral.com and began a mission to "erase" her boyfriend. 'Ever more sinister'Miss Witton, from Selby in North Yorkshire, and Mr Pyke, originally from Stowmarket in Suffolk, were running warcentral.com, an online discussion forum, when Heiss first made contact with Miss Witton. Over the course of six months, cyber onlookers witnessed Heiss's infatuation becoming ever more sinister, the court was told. Heiss, who used the alias Eagle The Lightening (ETL), had read Ms Witton's online journal. He looked at her photographs on social networking website Facebook and, in March 2008, contacted her saying he had a crush on her. Ms Witton politely declined his affections, but in June he turned up at the flat she shared with Mr Pyke, unannounced, having told friends online "I need to see

her".

Stalker David HeissStalker David Heiss

Continues next slide…Continues next slide…

•Recalling her horror when she saw Heiss standing outside her flat on North Sherwood Street in Nottingham, Miss Witton said: "He went, 'it's me, ETL, off the internet'. "It terrified me. I went to the toilet and just cried." Heiss stayed in England on that first visit for almost a month before returning home to Limburg, near Frankfurt. In that time he stalked Ms Witton, waited for her to finish work and left love notes at her flat. The court heard how gamers on the site fuelled arguments between Heiss and Mr Pyke, by revealing negative comments each had said about the other. Heiss's obsessions deepened and witness and fellow forum member, David Quinn, 19, told the jury how Heiss had told him the situation would end in one of the three dying. In continued online messages, Heiss told Ms Witton he would come to Nottingham and stab himself in front of her if she carried out her threat of preventing him from making contact. Alternative lifeShe told the jury: "People throw threats across the internet all the time, you don't take them seriously." The court was given an insight into a world where people from all over the world "chatted" via the internet and conducted an alternative life online. Miss Witton (alias Jojo) met Mr Pyke (alias Shade) on the internet in 2005 and she said their entire social life was conducted online. Joanna Witton said she cried when Heiss appeared outside her flat"We did not go out because we did not want to get into trouble in the city centre," she said. Mr Pyke listed 19 things online that he hated his girlfriend's stalker which prompted a virtual argument between Mr Pyke and Heiss. In it, Mr Heiss told witness Mr Quinn online: "I'm feeling a strong desire to grab his head (Mr Pyke) and smash it against a wall several times. "I could - I could drive to Nottingham, I will." And he did - on a second visit to England in August 2008 in an attempt to make further contact with Miss Witton. However, again his advances were rejected. Heiss meticulously planned his third - and the fatal - trip to England in September 2008. He prepared an alibi, forged a suicide letter from Mr Pyke and gave himself just 16 hours to carry out his brutal crime. On the morning after the couple's third anniversary celebrations, Heiss watched Joanna Witton leave for work and he stabbed the man she said she had planned to marry. Heiss used a knife he bought in Frankfurt to inflict 86 wounds on Mr Pyke. Two stone lighter than Heiss and wearing just his dressing gown and boxer shorts, Matthew Pyke was defenceless, the court heard. As he lay dying, he used his own blood to write the name of the man whose online obsession became a real life murder on a computer monitor.

This will address other members of our main stream audience because it This will address other members of our main stream audience because it relates to real life events like this and there have been may more recent relates to real life events like this and there have been may more recent attacks and murders through the internet.attacks and murders through the internet.

Genre: HORROR!!Genre: HORROR!!• Horror is one of the popular genres most watched

by audiences.• Our target audience in particular is the age group

that are most likely to see a horror film because they want the thrill and gratification of being scared but in a safe environment, the cinema, where they know it’s not happening to them.

• A film like ‘Angel Dust will therefore appeal to them and entice them into seeing it.