Attract Customers with Mobile Marketing by Ravi .

Attract Customers withMobile Marketing

by Ravihttp://iRavi.mobi

Are you in business? Over 50% of retailers have mobile platforms

Do you have customers and want more? 4 of 5 consumers shop on smartphones

Do you have a web site? Mobile Internet will overtake desktop this year.

Why Have a Mobile Strategy?

Create something useful and valuable? 62% consumers want to save time, 29% want to save money

Offer electronic coupons? 80% consumers want to receive mobile coupons

Track customers location? 50% want to receive deals when physically in or near store.

What is Your Mobile Goal?

Mobile Website External Server (cloud) Requires Internet

App (Native) On Device Internet for Updates & Some Functions

Cloud App “Caches” Temporary Version Internet for Full Functionality.

Platforms

Customers “Pull” - typical browsing

You “Push” - sending an email or text 20% Emails opened vs 99% Texts Emails read in 2.5 days average; Texts in 90 seconds

“Geo-Location” - dynamic billboard on highway.

Interactions

Consumer goes to http://iRavi.mobi

“Pull” Promotion

Consumer goes to http://iRavi.mobi

“Pull” PromotionAlways At Fingertips

“Push” Promotion

“Push” PromotionNever Misses Out

“Geo” Promotion

Text “Ravi” to 313131

“Geo” Promotion

Guitar Shop’s Promotion

“Geo” Promotion

Guitar Shop’s App

“Geo” Promotion

Garage’s AppGuitar Shop’s App

“Geo” Promotion

Music Store’s AppMusic Store

“Geo” Promotion

Music Store

Music Store’s App

“Geo” Promotion

Music Store

“Geo” Promotion

Manufacturer’s App

Music Store

“Geo” Promotion

Manufacturer’s App

“Geo” Promotion

“Geo” Promotion

“Geo” PromotionRight Place, Right Time

Connect with consumers on the go (even when they “gotta go!”) Over 70% of smartphone users take phones into the bathroom

Mobile e-commerce is desired by the consumer POS is not just in store or on home computer. It’s everywhere…anytime.

Mobile Opportunity

Mobile Web site On External Server (cloud) Internet

App (Native) On Device Internet for Updates & Some Functions

Cloud App “Caches” Temporary Version Internet for Full Functionality

Platforms

Low = Native App pulled from Social Media Limited to basic info, photos, and map/gps

Medium = Mobile Website or Cloud App Rework desktop site/create sub-site Use native or 3rd party e-commerce (e.g. PayPal)

High = Build Native or Cloud App Hire designer / ongoing design updates / “iStores” Incorporate native e-commerce

Add Messaging & Geofencing.

Degrees of Difficulty/Cost

Use the iRavi app (http://iRavi.mobi) and learn more

Evaluate your customers’ needs and interests

Choose platform: mobile site, cloud app, or native app

Consider messaging and/or geofencing.

What Next?


by Ravihttp://iRavi.mobi

Attract Customers with Mobile Marketing by Ravi .

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Transcript of Attract Customers with Mobile Marketing by Ravi .