Attitudes and PrejudiceBy Natasha, Hope, Weslie, Ariana, and Bob

Attitude

● Attitude-stable organization of beliefs, feelings, and tendencies toward someoneo made of three major components:

evaluative beliefs feelings behavior tendencies

Major components:

● Evaluative: A judgement decided logically.o I like pie because it tastes good

● Feelings: An emotion usually associated with

a situation or a thingo Pie makes me happy

● Behavior tendencieso The way we typically act; relates to attitude

Attitude Development

● Attitude development is based largely on how an individual was raised and their environmento parental and societal valueso media and social pressures

Media heavily influences the formation of attitude in a society, which influences the attitudes of an individual http://www.youtube.com/watch?v=pbWeH9cztHw

Attitudes and Behaviors

● Attitude doesn’t always predict a behavioro Some people change behavior and attitude to be

appropriate in a situation● Self monitoring- when people override their

behavior in accordance with others expectationso High self monitoring will result in observing situations

and other people’s behaviors for clues on how to acto Low self monitoring will result in action on ones own

attitudes with great consistency, showing little regard for situational clues and constraints.

Attitudes and Behavior

● LaPierre traveled through the U.S during the 1930s with a chinese couple

● They were refused service at 1 out of 250 hotels and restaurants

● 6 months later he sent out a survey- most places claimed they would not serve Chinese.

● Moral of the story: Attitudes are not reliable predictors of actual behavior!

Prejudice and Discrimination

● Prejudice - an attitude that is an unfair, intolerant, or unfavorable view of a group of people.○ Judging people before you get to know them at all.

● Discrimination - to treat a certain group of people unfairly.○ Treating a person differently based on race, culture,

beliefs, gender, looks, or the way someone dresses.○ acting on a prejudice

Types of Prejudice

● Sexism-negative sentiments with regard to females that derive from the belief that females are worth less or less capable,mentally and physically, than males.o Throughout history, women have been thought of as

being subordinate to men, often being ignored in areas like the academia or belittled altogether.

o http://www.youtube.com/watch?v=kOjNcZvwjxI

Types of prejudice

● Racism - Prejudice and discrimination directed towards a particular racial group.o In America, African Americans, Asians, Arabs, Native

Americans, and Hispanics have all been subject to prejudice and discrimination.

o https://www.youtube.com/watch?v=K6IzjfozP4k