Attitudes
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Attitudes
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Transcript of Attitudes
Attitudes
Contents Affective components Behavioral componentCognitive component
Attitudes Attitudes are evaluative statements – either
favorable or unfavorable –about objects, people, or events.
Attitudes have three components : cognition, affect, and behavior.
Cognitive component The opinion or belief segment of attitude.
Affective component The emotional or feeling segment of
attitudes.
Behavioral component An intention to behave in a certain way
toward someone or something.