Attitudes

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Attitudes

Transcript of Attitudes

Page 1: Attitudes

Attitudes

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Contents Affective components Behavioral componentCognitive component

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Attitudes Attitudes are evaluative statements – either

favorable or unfavorable –about objects, people, or events.

Attitudes have three components : cognition, affect, and behavior.

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Cognitive component The opinion or belief segment of attitude.

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Affective component The emotional or feeling segment of

attitudes.

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Behavioral component An intention to behave in a certain way

toward someone or something.