Attitude in Organization and its Types
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Transcript of Attitude in Organization and its Types
04/15/2023 2
ATTITUDE IN ORGANIZATION
Organizational behavior
Presentation on
04/15/2023 Organizational behavior 3
Attitude in organization
Contents: Definition. Nature. ABC Model. Functions. Determinants. Types. Changing attitude. Measurement of attitude.
Definition “Attitudes”
An Attitude is a relatively enduring organization of beliefs, feelings, and Evaluation towards socially significant objects, groups, events or symbols.
04/15/2023 Organizational behaviour Lesson 2 5
Nature of Attitude
•It is the feeling ,Beliefs of individual and groups.
•These feelings and beliefs are defined ones Predispositions towards given aspects of the world.
•It is not permanent it changed
How Much Do You See of an ICEBERG?
ONLY 10% OF ANY ICEBERG IS VISIBLE.
THE REMAINING 90% IS BELOW SEA LEVEL.
How Much Do You See of an ICEBERG?
The ICEBERG Phenomena is also Applicable on Human Beings
How Much Do You See of an ICEBERG?
SEA LEVEL
SKILLS&
KNOWLEDGE
ATTITUDE
UNKNOWN TO OTHERS
KNOWN TO OTHERS
How Much Do You See of an ICEBERG?
SEA LEVEL
BEHAVIOR
VALUES – STANDARDS – JUDGMENTS
ATTITUDEMOTIVES – ETHICS - BELIEFS
KNOWN TO OTHERS
UNKNOWN TO OTHERS
How Much Do You See of an ICEBERG?
ABC Model/COMPONENTS/Structure OF ATTITUDES Attitudes structure can be
described in terms of three components.
Affective component.
Behavioral component.
Cognitive component.
ABC Model/COMPONENTS/Structure OF ATTITUDES
Affective component: this involves a person’s feelings / emotions about the attitude object. For example: “I am scared of spiders”.
ABC Model/COMPONENTS/Structure OF ATTITUDES
Behavioral component: the way the attitude we have influences how we act or behave. For example: “I will avoid spiders and scream if I see one”.
ABC Model/COMPONENTS/Structure OF ATTITUDES
Cognitive component: this involves a person’s belief / knowledge about an attitude object. For example: “I believe spiders are dangerous”.
FUNCTIONS OF ATTITUDE According to Katz, attitudes serve five
important functions from the viewpoint of organizational behavior. These are as follows.
1.Attitude is a determine function. 2.Attitude is a contradictions. 3.Attitude is a adjustment function. 4.Ego Defense Function. 5.Attitude is a knowledge function.
FUNCTIONS OF ATTITUDE
1.Attitude is a determine function. Attitude determine the
meaning of what is seen in the environment may be good or bad means favorable attitude has good meaning and unfavorable attitudes are bad meaning.
FUNCTIONS OF ATTITUDE
2.Attitude is a contradictions . Means some time they give
two meaning words and diplomatic opinions about the same things.
3. Attitude is a adjustment function.
Attitude is provides a function to adjust in the proper environment to adjust themselves in that environment. Treated them badly negative attitude and treated them good a positive attitude.
FUNCTIONS OF ATTITUDE 4.Ego Defense Function. Employees in
organization want to protect their own image and some negative attitude for the new comers and they have ego defensive function when may not be changed.
5.Attitude is a knowledge function. Attitudes provide
standards and frames of reference that allow people to understand, and perceive the world around him.
04/15/2023 Organizational behavior 20
Determinants of Attitude
Family and peer group. If the parents has a positive attitude or
negative attitude for a object the children's will follow the same attitude.
Neighborhood. The Cultural Facilities, Religious group possible
ethnic which is affect the attitude.
04/15/2023 Organizational behavior 21
Determinants of Attitude
Economical Status. The economical status of an individual change
the attitude and belief towards the Trade Unions and Workers and Manager is different.
Mass Communication. The Medias like TV, Radio, News Paper from
which they got the information's can changed the attitude.
Attitudes is of two types
Positive Attitude
Positive attitude in Organization. was initiated by Martin Seligman in 1998
Positive thinking is a mental attitude that admits into the mind thoughts, words and images that are conductive to growth, expansion and success. It is a mental attitude that expects good and favorable results. A positive mind anticipates happiness, joy, health and a successful outcome of every situation and action. Whatever the mind expects, it finds.
Function of Positive attitude
1.Maximize the Productivity.
2.Team Work.
3.Self Management and Problem
Solving.
4.Improve quality.
5.Reduce Stress.
6.Loayl to Organizations
Negative Attitudes
Negative thoughts words and attitude bring up negative
and unhappy moods and actions. When the mind is negative, poisons are released into the blood, which cause more unhappiness and negativity. This is the way to failure, frustration and disappointment.
Cause dissatisfaction and Negative attitude
1.No Promotion and security of job
2.Less Salary and Unfair reduction.
3.Working Condition is poor.
4.Behavioural aspects are bad .
5.No Support from Management.
6.No welfare in Organization
04/15/2023 Organizational behavior 29
Channing attitude of self 1.Employee has to make positive attitude (Belief,
Proper Information and Ego) 2.Think about yourself and develop your own
attitude. 3.Listen others and develop the positive attitude. 4.Get in to continuous development and
communication program 5.Build a self esteem and prestige 6.Stay away from negative influences.
Changing the attitude of Employees
1. Give feedback-Employees are told about
their negative attitude and if it is harmful
and manager needs to offer alternative
attitude.
2. Good Working Condition to work in the
culture.
3. Positive Role Model means if the Manager
is the positive attitude and the role model
the workers provides the positive attitude.
Changing the attitude of Employees
1. Providing new information's means
updated information and do not ignore
the information's.
2. Use of fear to change some unethical
negative attitude.
3. Providing coopering some situations to
change their attitude .
4. Degree of commitment on target
means morale development.
Barriers to Changing an Attitude
Cognitive Dissonance- When a person behaves in a fashion that is inconsistent with his or her attitude, Means he or she knows it is wrong but steal continue to inconsistency .
Prior Commitment-Means the belief is unchanged and unwilling to change.
Insufficient Information-Two Way Communication is not possible from TOP Management and Workers which creates a negative attitude.
Measurement of attitude
Likert scaleIt is provide 5 parameters for the attitude
measurement.
Strongly Approved
Approved
Undecided
Disapproved
Strongly Disapproved.
To measure the Attitude very clearly.
Measurement of attitude
Guattams Scale.In this scale the employee of the organization give 6 number of dissatisfaction that to higher degree to understand and develop the attitude by satisfy him.
Opinion Survey.By Give Questionnaires to individual and groups to find out the result and measure the attitude accordingly.
Interview.
By asking him yes and no questions about a particular objective to understand the attitude.
Question & Answers