The Signature Eventwith Expo & Experts

Thursday – May 10, 2012Buffalo Niagara Convention Center

Downtown Buffalo

Afternoon Presentation Keith McFarland

The Breakthrough Company How Everyday Companies Become Extraordinary Performers

Expo & Experts

Exhibition Hall Featuring local businesses Meet the Experts

Roundtable Discussions with Local Topical Experts

Registration: 8:30 AM – 11:30 AMExpo: 9:00 AM – 6:00 PM

Expert Sessions: 9:00 AM – 9:45AM10:00 AM – 10:45 AM11:00 AM – 11:45 AM

Luncheon : 12:00 PM – 12:45 PMKeith McFarland- The Breakthrough Company: 1:00 PM –

4:00 PMCocktail Party: 4:00 PM – 6:00 PM

2012 Sponsorship PackageRegister online at www.cel-aa.org

Attendee ProfileEntrepalooza attracts business owners and executives committed to lifelong learning and innovative strategies to help them take their companies to the next level.

This year’s event will host more than 350 movers and shakers from the Western New York region. From small and mid-size companies to large corporations, this event offers high performance networking opportunities in a unique learning environment.

This is the perfect opportunity for a cost effective company leadership retreat in combination with this Signature Event. Spend the night and hold an offsite strategic retreat or a customer appreciation experience. Special discount room rates and a complimentary meeting room on Event day make this an ideal two day strategic planning and leadership company event.

Typical Company Size: $1 million to $500 millionAttendee Titles: CEO / President / Owner / Vice-President / General Manager

Sales Managers / Management Team Directors and MembersTicket PricesPrice includes admittance to the Exhibition Hall, Morning Expert Sessions / Luncheon / Afternoon Presentation and Cocktail Party. Cost to display in exhibit space additional as noted below.

Purchased by 4.1.12Member Event $125 / Per Person $850 / Table of 8 Exhibit Space $400Non-Member Event $150 / Per Person $1000 / Table of 8 Exhibit Space $500

Purchased after 4.1.12Member $150 / Per Person $1000 / Table of 8 Non-Member $180 / Per Person $1200 / Table of 8

Member Rate Includes all area Chamber members

Over the course of the past five years, he put under the microscope over 7000 growth companies seeking to become powerhouses in their industry. His goal: to identify the secrets of breakthrough. What followed was quite simply the most exhaustive research ever undertaken on the subject. To date, McFarland has built and analyzed the world’s largest growth-company performance database. He interviewed more than 1,500 executives on four continents and conducted intensive ninety-day studies with fifty-two firms ranging in size from $9 million to $3 billion in annual sales. Eventually, he winnowed the study pool to nine breakthrough companies: ADTRAN, Chico's, Express Personnel, Fastenal, Intuit, Paychex, Polaris, SAS Institute, and the Staubach Company.

McFarland Strategy PartnersThere are three fundamental ways to impact thetrajectory of a company: Better strategy, better people, and better execution. McFarland Strategy Partners has developed the proprietary Rapid Enterprise Development™ (RED™) process to address each of these three factors in coordinated manner. RED has helped some of the world's leading organizations optimize these three important dimensions of their performance to deliver extraordinary results.

About Keith McFarlandAt the age of 26, Keith R. McFarland was named associate dean of one of the nation’s

leadingbusiness schools. He went on to serve as CEO of two top technology firms prior to

establishingMcFarland Strategy Partners, where he has advised hundreds of growth companies, as well

asindustry leaders like Microsoft, Motorola, Morgan Stanley, Vans, House of Blues, Prudential,

and theLos Alamos National Laboratory. He writes a monthly online column for BusinessWeek,

and is acontributing writer for Inc. magazine.

Keith McFarland pinpoints how everyday

companies become extraordinary

performers!

"McFarland successfully tackles the ever-present question for ambitious

entrepreneurs: just how to you go from small to big--and prosper? This book has

the makings of a classic."--Steve Forbes,

president, CEO and editor in chief, ForbesBounce: The Art of Turning Tough

Times into Triumph

$5,000 Presenting Sponsor• Industry exclusive premier positioning in aggressive marketing throughout WNY and

cross-promotion among the three hosting organizations.• Inclusion in secured advertising exposures• Sponsor mention in all media releases and press interviews and integrated advertising

media mix including Facebook, Twitter and LinkedIn.• Company name and logo

– Premiere placement on invitations and promotional materials continually distributed by host organizations via email, direct mail, and host organization or sponsor events

– BNSME, CELAA and Buffalo Niagara Partnership websites– Continuous slide presentation – exclusive logo on dedicated slide– Inclusion on Event Banner Stand pre-event and at event registration table– A sponsor representative will give a one minute introduction of speaker (order to

be determined by date of contract commitment)• Spiral bound program booklet – full page, full color ad and full page Advertorial• Private meeting room available for sponsor use for employee, or client meeting. • Premier location for 10 x 10 foot booth in Expo Trade Show exhibition hall* and sponsor

provided banner stand in common area near registration table• Company Name on signage above all Presentation room entrances• Sponsor recognition from podium • List of attendees prior to and after event• 8 tickets (full table) includes entire event, luncheon and Speaker Presentation• Up to 8 attendees for private meeting with Keith McFarland - post session• Discounted Room rates for Hyatt Regency Buffalo

Signature of Acceptance DateSponsorship Deadline 2/15/12Print Name_____________________________________________________________________________Company_______________________________________________________________________________Address________________________________________________________________________________City/State/Zip__________________________________________________________________________Phone __________________Fax _____________________Email _________________________________*Separate charges apply for additional available services (ie: electrical).

Total Value - $10,000

$3,000 Expert Session Sponsor• Aggressive marketing throughout WNY and cross-promotion among the three hosting

organizations• Sponsor mention in all media releases and press interviews• Company name and logo

– Invitations and promotional materials continually distributed by all host organizations over an extended period via email, direct mail, and host organization or sponsor events

– BNSME, CELAA and Buffalo Niagara Partnership websites– Continuous slide presentation – 1 of 2 logos on slide– Inclusion on Banner Stand pre-event and at event registration table

• Spiral bound program booklet – 1/2 page, full color ad and 1/2 page Advertorial• One 10 x 10 foot booth space in Expo Trade Show exhibition hall*• Company name on signage above all Expert Session room entrances• Company logo/website on pads and pens at Expert Session tables• Sponsor recognition from podium • List of attendees after event • 8 tickets (full table) includes entire event, luncheon and Speaker Presentation• Up to 4 attendees for private meeting with Keith McFarland - post session • Discounted Room rates for Hyatt Regency Buffalo

Signature of Acceptance DateSponsorship Deadline 2/15/12Print Name_____________________________________________________________________________Company_______________________________________________________________________________Address________________________________________________________________________________City/State/Zip___________________________________________________________________________Phone _____________________Fax ____________Email _______________________________________

*Separate charges apply for additional available services (ie: electrical)

Total Value - $6,000

$3,000 Expo Session Sponsor• Aggressive marketing throughout WNY and cross-promotion among the three hosting

organizations• Sponsor mention in all media releases and press interviews• Company name and logo

– Invitations and promotional materials continually distributed by all host organizations over an extended period via email, direct mail, and host organization or sponsor events

– BNSME, CELAA and Buffalo Niagara Partnership websites– Continuous slide presentation – 1 of 2 logos on slide– Inclusion on Banner Stand pre-event and at event registration table

• Spiral bound program booklet – 1/2 page, full color ad and 1/2 page Advertorial• One 10 x 10 foot booth space in Expo Trade Show exhibition hall* • Company name on signage above all Expo exhibition hall entrances• Company logo/website on Expo bags• Sponsor recognition from podium • List of attendees after event • 8 tickets (full table) includes entire event, luncheon and Speaker Presentation• Up to 4 attendees for private meeting with Keith McFarland - post session • Discounted Room rates for Hyatt Regency Buffalo

Signature of Acceptance DateSponsorship Deadline 2/15/12Print Name_____________________________________________________________________________Company_______________________________________________________________________________Address________________________________________________________________________________City/State/Zip___________________________________________________________________________Phone _____________________Fax ____________Email _______________________________________

*Separate charges apply for additional available services (ie: electrical)

Total Value - $6,000

$3,000 Breakfast & Lunch Sponsor Total Value - $6,000

Exclusive sponsorship • Aggressive marketing throughout WNY and cross-promotion among the three hosting

organizations• Sponsor mention in all media releases and press interviews• Company name and logo

– Invitations and promotional materials continually distributed by all host organizations over an extended period via email, direct mail, and host organization or sponsor events

– BNSME, CELAA and Buffalo Niagara Partnership websites– Continuous slide presentation – 1 of 2 logos on slide– Inclusion on Banner Stand pre-event and at event registration table

• Spiral bound program booklet – 1/2 page, full color ad and 1/2 page Advertorial• One 10 x 10 foot booth space in Expo Trade Show exhibition hall* • Company logo on coffee cup sleeves• Company logo/website on Table Tents on all breakfast stations and each individual lunch

table• Sponsor recognition from podium • List of attendees after event • 4 tickets (full table) includes entire event, luncheon and Speaker Presentation• Up to 4 attendees for private meeting with Keith McFarland - post session • Discounted Room rates for Hyatt Regency Buffalo

Signature of Acceptance DateSponsorship Deadline 2/15/12

Print Name_____________________________________________________________________________Company_______________________________________________________________________________Address________________________________________________________________________________City/State/Zip___________________________________________________________________________Phone _____________________Fax ____________Email _______________________________________

*Separate charges apply for additional available services (ie: electrical)

$3,000 Cocktail SponsorTotal Value - $6,000

Exclusive sponsorship• Aggressive marketing throughout WNY and cross-promotion among the three hosting

organizations• Sponsor mention in all media releases and press interviews• Company name and logo

– Invitations and promotional materials continually distributed by all host organizations over an extended period via email, direct mail, and host organization or sponsor events

– BNSME, CELAA and Buffalo Niagara Partnership websites– Continuous slide presentation – 1 of 2 logos on slide– Inclusion on Banner Stand pre-event and at event registration table

• Spiral bound program booklet – 1/2 page, full color ad and 1/2 page Advertorial• One 10 x 10 foot booth space in Expo Trade Show exhibition hall* • Company logo/website on Table Tents at bars and all bistro tables in cocktail area inside the

Exhibition Hall• Company logo/website cocktail napkins• Sponsor recognition from podium • List of attendees after event • 4 tickets (full table) includes entire event, luncheon and Speaker Presentation• Up to 4 attendees for private meeting with Keith McFarland - post session • Discounted Room rates for Hyatt Regency Buffalo

Signature of Acceptance DateSponsorship Deadline 2/15/12

Print Name_____________________________________________________________________________Company_______________________________________________________________________________Address________________________________________________________________________________City/State/Zip___________________________________________________________________________Phone _____________________Fax ____________Email _______________________________________

*Separate charges apply for additional available services (ie: electrical)

$1,000 Corporate Sponsor• Aggressive marketing throughout WNY and cross-promotion among the three hosting

organizations• Company name

– Invitations and promotional materials continually distributed by all host organizations over an extended period via email, direct mail, and host organization or sponsor events

– BNSME, CELAA and Buffalo Niagara Partnership websites– Continuous slide presentation at open and close of event – Inclusion on Banner Stand pre-event and at event registration table

• Program booklet – name listed on Corporate Sponsor Page• Sponsor mention from podium• List of attendees after event• 2 tickets (full table) includes entire event, luncheon and Speaker Presentation• Discounted Room rates for Hyatt Regency Buffalo

Signature of Acceptance DateSponsorship Deadline 2/15/12Print Name_____________________________________________________________________________Company_______________________________________________________________________________Address________________________________________________________________________________City/State/Zip___________________________________________________________________________Phone __________________________Fax __________________Email _____________________________

Total Value - $2,500