ATTENDANCE AUDIT SUMMARY - CES Asia · – Lenovo Group “This wonderful three-day journey, marked...

ATTENDANCE AUDIT SUMMARY

CES Asia™ 2018June 13-15, 2018Shanghai, China

CESAsia.com

CES Asia™ 2018 Attendance Audit Summary 1

From vehicle technology and 5G to artificial intelligence and augmented reality, every aspect of the consumer technology industry was on display at CES Asia 2018, showcasing the never-ending acceleration of tech advancement and cementing CES Asia as the leading technology event in the Asian marketplace.

Together, 46,748 in total attendance, including 529 exhibiting companies and 1,439 media, made CES Asia 2018 another record-breaking show – 2.5 times larger than our inaugural 2015 event.

To companies investing in CES Asia, we offer specific independently audited attendance data in the following report. We hope CES Asia and this data help you succeed and grow your business. CES Asia is one of only a few international shows that follow strict auditing requirements set by the Exhibition and Event Industry Audit Commission (EEIAC), an independent organization charged with monitoring a consistent set of event or trade show audit standards. Independent auditors must follow EEIAC’s standards to have their audits certified. The following report contains highlights of the independently-verified CES Asia 2018 attendance.

We appreciate your continued investment in CES Asia and your commitment to the consumer technology industry. We look forward to welcoming you to CES Asia 2019, June 11-13, in Shanghai, China.

CES Asia is co-produced by the International CES (Shanghai) Exhibition Co., Ltd. and Shanghai Intex Exhibition Co., Ltd. (Shanghai Intex)

Gary ShapiroPresident and CEOConsumer Technology Association (CTA)™

James WuGeneral ManagerShanghai Intex Exhibition Co., Ltd. (Shanghai Intex)


SUMMARY

Owned and produced by the International CES (Shanghai) Exhibition Co., Ltd. and co-produced by Shanghai Intex Exhibition Co., Ltd. (Shanghai Intex), CES Asia is the premier event for the consumer technology industry, showcasing the full breadth and depth of the innovation value-chain in the Asian marketplace. Key global businesses come to this event to grow and reinforce their brand by showcasing the latest products and technologies to consumer tech industry executives, foreign buyers and international media. Attendees have exclusive access to some of the largest brands from China and around the world, while celebrating the innovation that defines the consumer technology sector.

AUDIT SOURCES

CES Asia 2018 Attendance Audit Summary provides exhibitors and prospects with insight into who attends CES Asia. This information will help appraise opportunities and maximize return on investment with CES Asia. Information included in this document was derived from:

• BPA Worldwide’s CES Asia 2018 Exhibition and Conference Audit Report

• CES Asia 2018 Registration Data, provided by Shanghai Exhibition Information Technology Inc. (Expotec)

BPA WORLDWIDE

BPA Worldwide provides an independent, third-party verification of CES Asia attendance, attendee demographic information, records and record-keeping systems. It is important that CES Asia exhibitors have valuable, accurate attendance data to enhance market analysis and verify the show’s credibility.

CONTACT CES ASIA

Visit CESAsia.com for the most recent news and information regarding CES Asia.

To speak directly with a CES Asia sales representative regarding exhibit space or promotional opportunities, please contact us at [email protected] or +1 703-907-4351.

INTRODUCTION


ATTENDANCE OVERVIEW

CES Asia 2018 welcomed a total attendance of 46,748 from across the globe to experience innovation throughout 25,706 net square meters of exhibit space. CES Asia is the platform to showcase the global innovation that defines the consumer technology industry in the Asian marketplace.

Overall Attendance

REGISTRATION TYPEDOMESTIC

ATTENDANCEINTERNATIONAL

ATTENDANCETOTAL ATTENDANCE

Industry Attendees 29,645 3,165 32,810

Exhibitor Personnel 8,011 965 8,976

Media 1,305 134 1,439

Consumers 3,299 224 3,523

Total Attendance 42,260 4,488 46,748

Breakdown of Total Attendance

IndustryAttendees

70.2%

Exhibitor Personnel19.2%

Media 3.1%

Consumers 7.5%

9.6% OF CES ASIA

2018 ATTENDANCE CAME FROM OUTSIDE

MAINLAND CHINA


GEOGRAPHIC BREAKDOWN

Technology professionals and enthusiasts gathered from 75 countries, regions and territories for CES Asia.

Top 10 Countries, Regions and Territories with the Highest Attendance

REGION ATTENDANCE PERCENT OF TOTAL ATTENDANCE

Mainland China 42,260 90.4%South Korea 1,027 2.2%Japan 831 1.8%United States 544 1.2%Taiwan 411 0.9%Hong Kong SAR 329 0.7%Thailand 208 0.4%France 163 0.3%Singapore 142 0.3%Germany 126 0.3%

United States1.2%

France0.3%

Germany0.3%

Mainland China90.4%

Japan1.8%

South Korea2.2%

Thailand0.4%

Singapore0.3%

Taiwan0.9%

Hong Kong SAR 0.7%


INDUSTRY ATTENDEE HIGHLIGHTS

The following numbers provide highlights of the individual job functions and company business types of CES Asia 2018 industry attendees.

Classified by Individual’s Job Function

JOB FUNCTIONNUMBER OF

INDUSTRY ATTENDEESPERCENT OF TOTAL

INDUSTRY ATTENDEES*

C-Level Executive 630 1.9%

President/Owner 655 2.0%

Vice President/SVP/EVP 658 2.0%

Director/Senior Manager/General Mgr. 5,656 17.2%

Total Senior-Level Executives 7,599 23.1%

OTHER JOB FUNCTIONSNUMBER OF


INDUSTRY ATTENDEES*

Analyst 1,055 3.2%

Board Member 650 2.0%

Buyer 1,802 5.5%

Content Developer 553 1.7%

Creative Designer 1,790 5.5%

Distributor 229 0.7%

Engineer 5,260 16.0%

IT/MIS Professional 759 2.3%

Manager/Store Mgr./Product Mgr. 2,985 9.1%

Manufacturer’s Representative 440 1.3%

Production Technician 266 0.8%

Service Technician 347 1.1%

*Industry Attendees = Trade Exhibits Only Participants + Conference Participants; Does not include media, exhibitor personnel or consumers (32,810).

Business Type

Other 2.3%

Buying Organizations32.0%

Finance and Investment3.9%

Government1.1% Services/

ServiceProviders60.7%

97.7% OF BUYING

ORGANIZATIONS CAME FROM ASIA


INDUSTRY ATTENDEE HIGHLIGHTS

Classified by Company’s Business Type

TYPE OF BUYING ORGANIZATIONNUMBER OF


INDUSTRY ATTENDEES*

Corporate (Non-Retail) 5,793 17.6%

Distribution 1,267 3.9%

Institutional 399 1.2%

Retail/Specialty Retail 1,696 5.2%

Procurement/Government Procurement 349 1.1%

Systems Integrator/Installation 815 2.5%

VAR/Dealer 180 0.5%

Total Buying Organizations 10,499 32%

OTHER BUSINESS TYPESNUMBER OF


INDUSTRY ATTENDEES*

3D Printing Services 188 0.6%

Advertising and Marketing 851 2.6%

Business Development/Sales 613 1.9%

Business Services 896 2.7%

Financial Services 254 0.8%

Content Development 326 1.0%

Entertainment 262 0.8%

Digital Health and Fitness/Health Care Related Services 163 0.5%

Digital Media 663 2.0%

Engineering/Research & Development 3,293 10.0%

Manufacturer’s Rep. 1,129 3.4%

Manufacturer (Non-exhibiting) 3,373 10.3%

Public Policy 56 0.2%

Government Agency 389 1.1%

Service Provider (Non-Retail) 640 2.0%

Software Development/Publishing 1,278 3.9%

Venture Capitalist/Private Equity/Investing 704 2.1%

*Industry Attendees = Trade Exhibits Only Participants + Conference Participants; Does not include media, exhibitor personnel or consumers (32,810).


EXHIBITOR HIGHLIGHTS

CES Asia 2018 showcased 529 exhibiting companies across 27 countries, regions and territories and 20 product categories.

Exhibitor Attendance




Exhibitor Personnel 8,011 965 8,976

Geographic Breakdown of Exhibitor Personnel

REGION EXHIBITOR PERSONNEL PERCENT OF TOTAL EXHIBITOR PERSONNEL

Mainland China 8,011 89.2%

Asia, Outside China 630 7.0%

Middle East 2 <1%

Europe 131 1.4%

North America 198 2.2%

Oceania 4 <1%

EXHIBITOR QUOTES

“Whether for auto manufacturers or auto consumers, the role of CES Asia in the vehicle industry is increasingly important. We are very excited about Bose’s first time at CES Asia.”

– Marc Mansell, Vice President, Bose Automotive Systems Division

“CES Asia is the best indicator of consumer technology trends in Asia.”

– Lenovo Group

“This wonderful three-day journey, marked by numerous events and gatherings, was the opportunity for French companies to discover the Chinese market, meet local and French entrepreneurs, and shine on the exhibition floor!”

– Stephane Monsallier, La French Tech Shanghai co-founder

“Huawei collaborated for the first time with ZOL at CES Asia. Its product Pro20 received extensive exposure while CEO Kevin Ho’s keynote speech drew a lot of attention.”

– the Huawei Consumer Business Group


MEDIA HIGHLIGHTS

CES Asia 2018 attracted 1,439 members of the media from 31 countries, regions and territories, resulting in 14,457 global media hits across major print, broadcast and online outlets.

Media Attendance




Media* 1,305 134 1,439

*Total media includes 42 Industry Analysts, 15 of which were from outside Mainland China.

COVERAGE HIGHLIGHTS

“This year, CES Asia featured companies from more than 20 countries, regions, and territories. The event is fast becoming a major deal in its own right, with a focus that extends beyond its host country.”- Venture Beat

“The booths here at the show in Shanghai, China are full of global and domestic brands showing off everything from self-driving vehicles to futuristic concepts to useful doo-dads for today’s cars.”- Forbes

“Virtual and augmented reality were the stars of the show at CES Asia this year, with hordes of visitors trying out the simulation technology as more than 500 exhibitors vied for attention during the three-day event.”- Yicai Global

STRATEGIC PARTNER MEDIA PARTNERS


CONFERENCE PARTICIPATION

CES Asia 2018 featured 32 conference sessions and 154 speakers. High-profile global and regional speakers discussed some of the industry’s most pressing topics like sports innovation, hospitality, digital reality, automotive and more.

Conference Attendance




Conference Participants 1,701 353 2,054

Speakers 131 23 154

SPEAKERS

Top executives presented their insights and visions for the industry’s future at CES Asia 2018, with presentations from:

• Zhou HoujianChairman of Hisense GroupHisense Co., Ltd.

• Kevin HoPresident, Handset Product LineHuawei

• Dr. Daniel KirchertPresident & Co-FounderBYTON

• Henrik WendersVP of Marketing BYTON

• Miffy ChenHead of Alibaba A.I. LabsAlibaba A.I. Labs

• Ablikim AblimitVP for Strategy and Business Development, China GeoLenovo

• Chang ChengVP Lenovo Group, Head Lenovo China Mobile Business UnitLenovo

• Annie TaoCo-Founder and VP, OperationsHorizon Robotics

• Dr. Lu GangFounder & CEOTechNode

• Suyang ZhangManaging PartnerVolcanics Venture

• Dr. Jenny WuFounding and Managing PartnerBaidu Capital

• Michael WangCo-Founder & CEOTouchPal


CONFERENCE SPEAKERS INCLUDE:

• Vivian Zhu, CEO, Blue 449 Greater China

• Simon Dixon, Global Transportation Leader, Deloitte

• John Hung, China Industry Program Leader, Deloitte

• Marco Hecker, China Auto Sector Leader, Deloitte

• Lizhi Yang, Director of Smart Cizy Business, Huawei Technologies Co., Ltd.

• Cristene Gonzalez-Wertz, IBM Institute for Business Value, Research Leader, Electronics

• Atsunari Tsuda, HMD Business Management General Manager, Seiko Epson Corp.

• HeJuan Zhao, Founder, TMTPOST&ChainDD

• Evan Tahler, Chief Product Officer, Voom, an Airbus Co.

• Weimin Sun, Vice Chairman, Suning.com Group

• Jin Wei, GM, Lenovo China IoT Device Business Management

• Ning Wang, President, China Electronics Chamber of Commerce

• Charla Stracener, Electronics Industry Lead, IBM

• Xu Ji, General Manager of AI and Cloud Platform Product Department, Xiaomi Technology

CONFERENCE PARTICIPATION


SHOW MANAGEMENT

INTERNATIONAL CES (SHANGHAI) EXHIBITION CO., LTD. AND CTA

International CES (Shanghai) Exhibition Co., Ltd. is a wholly foreign-owned enterprise by the Consumer Technology Association (CTA), a trade association representing the $377 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

SHANGHAI INTEX EXHIBITION CO., LTD.

Taken independent in July 2016, Shanghai Intex Exhibition (Co., Ltd.) was originally founded in 1995 as the pioneering exhibition organizing business of Intex Shanghai, the first joint venture venue management business in Shanghai. Shanghai Intex is jointly overseen by the China Council for the Promotion of International Trade (CCPIT) Shanghai and PNO Exhibitions, giving it the perfect combination of domestic and international resources. Over the last 20 years, Shanghai Intex has organized more than 100 tradeshows and over 1000 conferences, with a sum total show space in excess of 2 million square meters. Shanghai Intex runs a number of internationally renowned exhibitions covering the music industry, healthcare, lifestyle, advanced manufacturing, public transportation, floriculture, consumer electronics, technology and more.

ATTENDANCE AUDIT SUMMARY - CES Asia · – Lenovo Group “This wonderful three-day journey, marked...

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