At&T
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AT&T
AMERICAN TELEPHONEAND TELEGRAPH
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MISSION
Our mission is to connect people
with their world, everywhere they live and work, and do it better than anyone else.
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VISION By creating new solutions for
consumers and businesses and by driving innovation in the communications and entertainment industry.
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OVERVIEWFOUNDED 1983
HEADQUARTERS WHITACRE TOWER,DALLAS TEXAS.
INDUSTRY TELECOMMUNICATION
KEY PEOPLE RANDELL L.STEPHENSON(CEO,CHAIRMAN & PRESIDENT)
AREA SERVED WORLDWIDE
EMPLOYEES 2,94,600 (as per 2009)
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HISTORY• AT&T, Inc. was formed in 2005, when "Baby
Bell" SBC Communications Inc. purchased former "Ma Bell" AT&T Corporation for $16b.
• On Friday December 29,2006 AT&T's acquired BellSouth at $ 86b
- The deal consolidated ownership of both Cingular Wireless and Yellowpages.com
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OVERVIEW
• The largest communications company in the United States. We are the industry leaders in providing
• Wireless service,• High speed internet access, • Local and long distance voice,• Advertising services across the US. • We are also developing our business to
include next-generation television services
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Core Competency
• AT&T CUSTOMER SATISFACTION – The first national wide carrier to be awarded
• ROLLOVER MINUTES• HUGE NETWORK AND LARGE NUMBER
OF OUTLETS• WIRELESS SERVICE
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COMPETITORS TELSTRA
AASTRA
VERIZON
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MARKET SALES OF DIFFERENT COMPANIES OF WORLD
NTTDTVZVODFTEDCMTITEFAT&TBT
T
NTT
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NTT
GLOBAL NETWORK SERVICES
DATA NETWORK
TRANSIT SERVICE
CONTENT DELIVERY
GLOBAL MANAGED ICT SERVICES
SECURITY MANGEMENT
IT SYSTEM MANAGEMENT
DATA CENTRE SERVICES
HOSTING SERVICE
COLOCATION SERVICE
SERVICES BY NTT
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AT&T
TELSTRA
AASTRA
VERIZON
OTHERS
MARKET SHARE IN USA
AT&TVERIZONTELSTRAAASTRAOTHERS
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AT&T WIRELESS
• Hot 3G Apple iPhone only costs $199, less than half the price of the original
• The largest digital wireless network in North America with 81.6 wireless customer
• AT&T added more wireless subscribers in 2008 than any other U.S. carrier.
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CONTD…• To stay ahead of customer demand for
mobility and speed, we expanded our fastest in the U.S. 3G wireless network to nearly 350 major metropolitan
• We acquire No. 1 position in mobile data. Also extended our industry-leading Wi-Fi hotspot footprint to nearly 20,000
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MERGER WITH TCI(Tele-Communications Inc. )
• TCI one of the leading cable television companies in the country, has nearly 11 million customers
• The merger gives AT&T - for the first time - a direct "broadband" connection to millions of customers' homes on lines that the company now owns and operates.
• TCI, which has 32,000 employees, becomes AT&T's newest business unit, AT&T Broadband & Internet Services.
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CONTD…
• U-verse’s features- - High Definition (HD) channels - Total Home DVR : which allows recordings to be accessed on multiple TVs in a single home.
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REVENUE Vs EXPENSES
REVENUE EXPENSES0
20000
40000
60000
80000
100000
120000
140000
200620072008
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REVENUE GENERATION
WIRELESS VOICE DATA DIRECTORY OTHERS0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
200820072006
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Strategies
Innovation
Environment
Ethics
Connecting
Strengthening
Communities
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Strengthening Communities
• We strengthen our communities by providing good jobs, donating our time and talents, supporting underserved populations and promoting education programs that create economic opportunity.
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Minimizing Our Environmental Impact
• We strive to minimize our environmental impact in ways that are relevant to our business and important to the communities we serve.
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Connecting People and Business
• We efficiently connect people and businesses everywhere with innovative and sustainable products and services.
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Leading Innovation and Technology
• We lead the way in innovation and technology and apply developments to make a sustainable difference in society.
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RECOMMENDED STRATEGIES• As declining sales of traditional home phone
lines in US AT&T should look forward for Market Development Strategy (entering new market)
• AT&T should opt for Market Penetration Strategy (adv. and promotion) and Product Development by launching new Schemes for customers.
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OPPORTUNITIES
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CONTD…• As India and China are hot spot and merely
half the population is using telecommunication services.
• AT&T strength’s is wireless services which will help the company acquiring large part of share in developing countries.
• By providing Transition to new media - Video Share, U-verse
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Important facts• Serving more than 150 million customer• Annual revenue $ 124 billion• The company was honored at the 2008
Technology & Engineering Emmy Awards for development of “Coaxial Cable” technology
• AT&T Telepresence Solution with Cisco. Talking sales with the London office on a video
conference
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CONTD…
• In 2008, AT&T was recognized as having the “Best Mobile Phone Coverage in the World” by Business Traveler magazine
• New logo and orange highlight from the former Cingular
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Thank you