AT&T Yellow Pages
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AT&T Yellow Pages Southwestern Regional Business Matchmaking Aug. 2, 2006
description
AT&T Yellow Pages. Southwestern Regional Business Matchmaking Aug. 2, 2006. AT&T Yellow Pages. World’s Largest Directory Operation With most experience in U.S. (128 years) Print Yellow Pages 750 titles, 110m copies, 13 states Internet Yellow Pages - PowerPoint PPT Presentation
Transcript of AT&T Yellow Pages
AT&T Yellow PagesSouthwestern RegionalBusiness Matchmaking Aug. 2, 2006
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AT&T Yellow Pages
Steve HerreraAT&T Yellow Pages
Regional Vice President – Sales
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AT&T Yellow Pages
AT&T Yellow PagesWorld’s Largest
Directory Operation With most experience in U.S. (128 years)
Print Yellow Pages750 titles, 110m copies,
13 states
Internet Yellow Pages
Web Sites & Search Engine Solutions
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AT&T Yellow Pages
Industry overviewWhere consumers say they turn first for
information on local businesses
Source: Kelsey Group1.6
1.5
2.2
7.0
11.8
12.5
61.0
Don't Know
Other
Friend
Online Yellow Pages
Directory Assistance
Search Engine
Print Yellow Pages
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AT&T Yellow Pages
$41.4billion
$29.7billion
• We are in the directional advertising business• Bringing together sellers and buyers who are “Ready to Buy”• Traditional print Yellow Pages directories• Evolving Electronic Directories
• Higher value than other forms of advertising• Pure permission based• 100% engaged audience• High, provable value
• This market will grow nearly 40% by 2010
Industry overview
05
1015202530354045
2005 2010
$41.4billion
$29.7billion
“Directional” Advertising Market
Source: Kelsey
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AT&T Yellow Pages
AT&T Yellow Pages • We are directional advertising experts
offering small- and medium-size businesses One-stop, Complete Solutions:
• Print Yellow Pages• Internet Yellow Pages
(and future media, such as wireless and IPTV)
• Web Site design & hosting• Search Engine Marketing
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AT&T Yellow Pages
AT&T Print Yellow Pages• Print Usage and Reach stable
• Print references stable for last 5 years• 18-24 year olds use print YP 30% more than average
consumer
• Half of all adults use print YP every week• 70% make a purchase; spend 25% more• High ROI for advertisers
• National 20:1• Local 12:1
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AT&T Yellow Pages
The Houston AT&T Yellow Pages• Distribution of 3.58 Million Books
New Residences & Businesses / Other distribution outlets throughout Houston
• By far, the Usage Leader in the area13.1M references per month (424,000 per day)
• AT&T Yellow Pages directories
attract consumers who are
“READY TO BUY”
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AT&T Yellow Pages
YELLOWPAGES.COM • Most intuitive brand• Right distribution partners
• AOL, Switchboard, Yahoo! Local, Yahoo! Yellow Pages, AnyWho.com
• National ad campaign
Web Sites / e-Stores
Search Engine Solutions0
200400600800
1000120014001600
2004 2005 2006
Searches
1.2B
750M244
M
Internet Advertising Solutions
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AT&T Yellow Pages
One-stop shop for your directional advertising needs
+ Most-used print Yellow Pages in our markets+ A leading Internet Yellow Pages+ Simple online search products = Best solutions for local & national advertisers
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AT&T Yellow Pages
AT&T Yellow PagesDirectional advertising leader:
-- One company-- One rep-- One-stop solution
