AT&T SHAPE Sponsor Prospectus · 2020-04-21 · Swag Sponsorship (five available) $2,500 Have your...

AT&T SHAPE Sponsor Prospectus

Hackathon: July 7-9, 2017 Los Angeles

Expo: July 14-15, 2017 Warner Bros. Studios, Burbank

© 2017 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respective

owners. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

Table of Contents

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SHAPE 2016 By the Numbers………………………………………...……………….….………3

SHAPE 2017 Targets…………………………………………………………………….………...4

SHAPE Programming…………………………………………………………….………………5

Hackathon Sponsorship Packages…………………………….………...…………….…......…..6 Accelerator Exhibit Device A la Carte Packages

Expo Sponsorship Packages………………....……………………………...…….…………….12 Party Co-Host Studio Tour Beat the Heat Lanyard Session Co-Host Preferred Exhibitor A la Carte Packages

Custom Sponsor Packages……………..…………………...…...…………………..…..………21

Developer Program Contacts…………………………………...…………….….…....……..…23

SHAPE 2016 by the Numbers

3

800+ KIDS PARTICIPATING

IN MAKER CAMP

5,500+ ATTENDEES

5,060 MAIN STAGE VIEWERS

50+ EXHIBITORS

47 SPEAKERS ACROSS 20

$100,000+ IN HACKATHON AND SHAPE CHALLENGE PRIZES

52 MEDIA HITS

6 MILLION+ SOCIAL IMPRESSIONS

1,120 SOCIAL ENGAGEMENTS

“Yesterday was easily the coolest one day conference I’ve been to.” – John Fletcher, Senior Research Analyst, SNL Kagan

“Listening to Nate Silver talk big data on a sunny afternoon at AT&T Park, and somehow all is right with the world #ATTShape” – Francesco Radicati, Senior Analyst, Ovum

SESSIONS AND 2 STAGES

SHAPE 2017 Targets

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500+ KIDS LEARNING

ABOUT FILMMAKING AT AT&T ‘S CREATOR CAMP

500+ DEVELOPERS

COMPETING FOR THE HACKATHON GRAND PRIZE

40+ EXHIBITORS WITH

ENGAGING DEMOS INTEGRATING TECH AND ENTERTAINMENT

3 FINALISTS FROM THE

AT&T ENTERTAINMENT PROJECT DEBUTING THEIR SHORT FILMS

5,000+ REGISTRATIONS

15 MAIN

STAGE SESSIONS

KEY AUDIENCE SEGMENTS 5

300+ PARTICIPANTS IN THE AT&T CREATE-A-THON

SHAPE 2017 Programming

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Main Stage

The SHAPE main stage will feature expert speakers and panels that will explore the creation and distribution of integrated entertainment experiences

Exhibits

The Expo will feature futuristic and interactive demos that best represent the areas in tech and entertainment that will have the biggest impact on the future

AT&T Creator Camp

The AT&T Creator Camp will introduce kids and teens to filmmaking with hands-on activities and mentors

Hackathon

Held the weekend prior to the main Expo, the hackathon will challenge developers to create solutions that impact how audiences interact with, and consume content

AT&T Create-a-thon

Participants in the AT&T Create-a-thon will use the iconic sets located on the Warner Bros. lot to capture footage for use in a short film competition

SHAPE explores the convergence of technology and entertainment. Be inspired by luminary speakers, interactive demos, and hands-on activities while surrounded by the celebrated history of Warner Bros. Studios.

Visit the registration site after May 5 for more information - https://shape.att.com/

https://shape.att.com/



Hackathon Sponsor Packages July 7-9, 2017 Los Angeles

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Accelerator Exhibit Device

$15,000 $7,500 In-Kind

Package Benefits

Lightning Talk (three minutes)

Promotional Blog Inclusion

Accelerator Prize

Social Media

Exhibitor Table

Branding

Event Passes (hackathon and expo)

Hackathon Sponsorship Packages

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Accelerator | $15,000 (five available)

Live three minute fast pitch to all developers to start the hackathon and share your

technology. Plus distribution to all developers of your SDK, code samples, etc.

Package Includes:

• Logo inclusion on the

registration site and onsite

signage

• Social media content on AT&T

Developer Program channels

pre-event: One Twitter post and

one Facebook post – content to

be provided by sponsor

• Seven SHAPE hackathon and

expo passes

Key Benefits

• Three minute lightning talk during the

event kickoff

• $5,000 prize dedicated to the sponsor’s

technology

• One dedicated table in hackathon venue

• Inclusion in a promotional blog sent pre-event promoting sponsor activities

• One pop-up banner in venue (sponsor provides banner)

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Exhibit | $7,500 (five available)

Provide giveaways and loaner devices at your exhibit table to connect with developers

during the hackathon and promote the use of your technology. (Note: Sponsoring

company responsible for providing swag.)

Package Includes:



signage






• Five SHAPE hackathon and expo

passes

Key Benefits

• $2,500 prize dedicated to the sponsor’s

technology

• One dedicated table located in hackathon

venue

• One pop-up banner in venue (sponsor

provides banner)

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Device | In-Kind (three available & 300 device minimum)

Build excitement about your brand and wow the crowd with your latest devices. Note:

Requires sponsor to provide 300 units for the event

Package Includes:



signage






• Five SHAPE hackathon and expo

passes

Key Benefits

• One dedicated table located in

Hackathon venue

• One pop-up banner in venue (sponsor

provides banner)

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Sponsorship Package

Price Description (One Available Unless Otherwise Indicated)

Midnight Snack $10,000 Give attendees the late night boost of nourishment (pizza, coffee, soda, etc.) they need to keep their coding skills sharp into the final hours of competition

Coffee Station $7,000 Put your logo on cups of complimentary coffee served throughout the Hackathon. Note: Co-branded cups provided by AT&T

LED Programmable Fans

$5,000 Put your logo on programmable LED fans and help keep hackathon attendees cool in the heat of competition

Energy Shots $2,500 Give attendees the burst of energy they need to continue coding through the night. Note: Energy shots are custom branded and provided by AT&T

Swag Sponsorship (five available)

$2,500 Have your company’s branded swag (e.g., logoed water bottle, T-shirt, etc.) given to all Hackathon attendees. Note: Sponsoring company responsible for providing swag

Table Top $2,500 Put your logo on the pens, paper and post-its provided on each attendee table in the Hackathon venue. Note: Sponsoring company responsible for providing swag

Boost engagement with attendees during the hackathon with one of the options below.

À la Carte Packages | (Price varies depending on selections below)

Key Benefits • Logo inclusion on the registration site and onsite signage • Three SHAPE hackathon and expo passes

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Expo Sponsor Packages July 14-15, 2017 Warner Bros. Studios

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Party Co-Host

Studio Tour

Beat the Heat Lanyard Session Co-Host

Preferred Exhibitor

$100K $75K $50K $30K $7,500 $2,500

Package Benefits

10x10 Exhibit Space

Branding

Social Media

Event Passes

Passport Challenge Inclusion

Promotional Blog Inclusion

Event App Banner Ad

Expo Sponsorship Packages

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Help us close out the event on Saturday evening with a party on an iconic Warner Bros.

Studios backlot. Attendees will have a true Hollywood experience while enjoying

appetizers, cocktails and entertainment features.

Package Includes:



signage

• Inclusion in a blog highlighting

sponsors of SHAPE sent pre-

event

• Social media on AT&T





• 25 SHAPE passes for your team

to attend/staff the event

Key Benefits

• Servers wearing branded t-shirts for

duration of the party

• Signature drink named in sponsor’s honor

• Branded cups and napkins

• Branded DJ booth

• Custom gobo displayed for duration of the

party

• Event app banner ad

• 10x10 customizable exhibit space* (demo

requires AT&T approval)

• Inclusion in the Expo Passport Challenge

• Inclusion in pre-event promotions of the

party

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Party Co-Host | $100,000 (one available)

*Booth production costs are the responsibility of the sponsor

Package Includes:



signage


sponsors of SHAPE sent

pre-event








Key Benefits

• Branded flags indicating tour departure

area

• Logo on the photo guests receive after

participating in the Green Screen

experience during the tour

• Branded tour trams

• Name inclusion on tour promotions



• Event app banner ad

• Inclusion in the Expo Passport Challenge

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Studio Tour | $75,000 (one available)

Give attendees the opportunity to see where movie and TV magic is made. On Saturday,

guests will be able to explore outdoor sets and soundstages used to create famous

productions and get an up-close look at authentic props and costumes from various

iconic films.


Keep attendees hydrated in the summer heat with branded water stations placed in

high traffic areas around the venue. The first 1,000 attendees on Saturday will also

receive a branded bag containing a reusable water bottle to help them stay hydrated

throughout the day.

Package Includes:

• Logo inclusion registration site

and onsite signage


sponsors of SHAPE sent

pre-event








Key Benefits

• Logo on the water stations placed

throughout the venue

• Logo on the bag and water bottle handed

out to general admission attendees

• One postcard size collateral piece for

inclusion inside the bag (provided by

sponsor and requires AT&T approval)



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Beat the Heat | $50,000 (one available)


Put your logo on the lanyard that attendees (2,500+) wear for the duration of the

conference for ultimate brand exposure.

Package Includes:



signage



pre-event: One Twitter post

and one Facebook post –

content to be provided by

sponsor

• Seven SHAPE passes for your

team to attend/staff the event

Key Benefits

• Logo inclusion on the badge lanyard (one

color)

• Specialized branding in the registration

area

• 10x10 customizable demo space* (demo


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Lanyard | $30,000 (one available)


Package Includes:



signage








Key Benefits

• Branding within the theater venue

• Name inclusion on promotional content of

sponsored session

• Company mention in two emcee

announcements prior to session start

• Promo interstitial slide

• Push notification on the official event app

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Session Co-Host | $7,500 (14 available)

Help AT&T welcome expert speakers, entertainers and visionaries exploring the

convergence of technology and entertainment to the SHAPE main stage. Sponsor an

individual session that closely aligns with your company’s goals. For more information

on the scheduled sessions, email Rachael Ambrose at [email protected] (maximum of

three sessions per sponsor).

mailto:[email protected]

Showcase your demo in our customizable 10x10 exhibit spaces. Whether you have a

demo booth built or need to partner with our production team to create one, we will

help you reach your goals. To be considered for inclusion in the expo, submit a brief

abstract describing your demo, including images if available, to Rachael Ambrose at

[email protected].

Package Includes:



signage






• Seven SHAPE passes for your

team to attend/staff the event

Key Benefits

• 10x10 customizable exhibit space*

(requires AT&T approval)

• Open Wi-Fi access and one Ethernet line

• One 20 amp electrical connection with

four outlet power drops

• Targeted Demo Support

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Preferred Exhibitor | $2,500 (30 available)



Key Benefits • Logo inclusion on the registration site and onsite signage • Three SHAPE passes

Sponsorship Package

Price Description (One Available Unless Otherwise Indicated)

Transportation Branding

$30,000 Place your brand on the vehicles that will transport attendees from the registration area to Warner Bros. Studios

Ice Cream Station $25,000 Keep attendees cool during the heat of the day with tasty treats from a branded ice cream cart

Espresso Station $20,000 A fully equipped and custom branded espresso station will keep attendees energized throughout the day (sponsor logo on coffee cups and napkins)

Charging Station (two available)

$8,000 Get your brand noticed and keep attendees powered up for the day. These locker charging units can simultaneously charge all types of phones and devices.

Portable Fans $7,500 Put your logo on portable fans to help attendees stay cool in the summer heat

Sunscreen $3,500 Make sure attendees have protection from the sun’s rays. Put your logo on the mini bottles of sunscreen that will handed out during the event.

Room Block Drop $2,500-

$5,000

Your flyer or swag item will be delivered directly to the door of all those staying in the official hotel room block. (Giveaways are provided by sponsor and require AT&T approval, price is dependent on item being distributed.)

Exhibitor Addition: Passport Challenge (five available)

$2,500 Sponsors in the Expo can participate in the Passport Challenge. Attendees engage with participating sponsors, receive a stamp for their visit and turn-in completed passports for chances to win prizes.

Branding (10 available)

$1,500 Logo placement on the registration site and onsite signage

À la Carte Packages | (Price varies depending on selections below)

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Custom Sponsor Packages

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Custom Packages

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Don’t see a package that fits your needs? SHAPE’s tech and entertainment focused programming covers multiple audience segments and offers a variety of ways to increase brand awareness and engage with attendees. We can help guide you on how to put your brand and products with the right audience.

Consider a custom sponsorship of the AT&T Create-a-Thon, Entertainment Project and/or the AT&T Creator Camp for an impactful, highly targeted presence at the event.

For more information on creating a custom sponsorship, contact Rachael Ambrose [email protected]


Rachael Ambrose

Senior Product Marketing Manager

AT&T Developer Program

[email protected]

Laura Rohlman

Marketing Coordinator


[email protected]

Jason Unrein

Senior Product Marketing Manager


[email protected]

AT&T Developer Program http://developer.att.com

AT&T Developer Program Contacts

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AT&T SHAPE Sponsor Prospectus · 2020-04-21 · Swag Sponsorship (five available) $2,500 Have your...

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