Atria vs Phoenix

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    ATRIA MALL VS PHOENIX MILLS

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    I

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    ATRIA MALL

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    FEATURES 330 Feet expanse and 24 feet high clear glass frontage for showrooms

    Full height Granite / Marble / Glass in and around entrance and liftlobbies

    High capacity surround glass elevators & escalators

    High performance tinted and glass facade

    Restaurant

    Discotheque Ideal floor to floor height

    Permanent stone cladding on external envelope

    Flame finish granite on external paving

    Entertainment Zone

    Separate service lifts 1,00,000 sq. ft. car parking in double basement

    Advance fire detection and fire fighting system

    Professionally Managed and Maintained

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    ATRIA MALL- WORLI

    Will analyze the Mall Phenomenon whysome malls do better than others.

    For starters I will analyze Atria Mall in Worli,Mumbai.

    The mall is in troubled time compared toother malls in the city.

    A few shops have shut down as well.

    Visited the mall for and made the followingobservations

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    SO WHAT DOES IT TELL YOU First, its clear that they want only the rich or the

    ultra rich. Its almost impossible to go to a shop and come

    out with a bill of less that Rs. 5,000.

    This automatically reduces your market to sellthe goods.

    There are no movie screens and no hang outplace which means you also eliminate collegegroups like paying too much for their clothes.

    Thus you have narrowed your market evenfurther.

    No play zone for kids hence they dont anyentrainment

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    PHOENIX MILLS

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    .

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    Phoenix Mills lower Parel

    High Street Phoenix, the first consumption centredeveloped in India

    Covers 3.3 million square feet of space and housesretail, entertainment, commercial and residentialcomplexes and house over 500 brands.

    From haute couture at Quorum to monthlyhousehold shopping at Big Bazaar, SF Jeans andLifestyle, High Street Phoenix boasts of a completely

    congenial environment. There's something here foreveryone.

    Huge multi level parking lot

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    PALLADIUM

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    Palladium

    200 crore high end mall

    600 crore 5 star hotel Shangrila

    Retail space of 2 lakh sq ft

    Houses over 55 stores with high end brandslike Burberry, Armani. Hugo boss.

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    10 likeable things about

    Palladium The Art Deco design inspiration, with a glass domed atrium, Italian marble, onyxand sheer feeling of space.

    At the grand main entrance, note the liveried doorman with turban and beltedlong coat who looks like he's on loan from a Rajasthani palace.

    Premier league nights in Mumbai will never be the same after the opening of theManchester United Caf Bar. Half-time top-ups and visits to the Wall of Fame,Skybox, Dugout area plus the Managers Bench surrounded by noisy, cheeringfootie fans.

    The Collective boutique has everything for men. We love the in-house hairsalon, Bespoke Caf and maid-to-measure facility.

    The Spanish fashion store for all seasons -- Zara.

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    PHOENIX MILLS

    It has three zones in it Skyzone, Courtyard &Main Street Boulevard.

    Skys zone contains all national and international

    retail outlets. It has also some cheaper budget,which suits all visitors

    Courtyard contains a food shops, big bazaarHamleys first of its kind shop for kids , sportsbar, and also various night clubs

    Mainstream Boulevard you can find a variety offormal and casual clothes, accessories andjeweler

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    Continued

    Along with these three zones, you can findPVR multiplex, sports bar, multi-cuisinerestaurants, etc.

    Also opened the comedy store , which has abeen a huge success as its the first of its kind

    Also has a big play area for kids

    Also has various other entertainment arenasand Coffee shops and fast food joints

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    Continued

    With all this excellent facility given byphoenix mills mall you can say that visitormust visit this mall at least once.

    You can get all new brands available herealong with all other entertainment facility like

    a Comedy store , RA etc which feels thenfresh after long shopping.

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    Conclusion

    Therefore there is something for everyone atPhoneix .

    Its has become a landmark for Mumbai city Its encompasses brands for all types of

    customers

    These are the reasons why phoenix doesbetter than Atria

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    Thank you