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Toni Nora, 25 July 2013

Atria Q2 2013 presentationAtria Concept

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Atria Concept

Atria Concept develops modern fast food concepts for fast food stands, filling stations, convenience stores, festivals, events, and many other contexts. Atria Concept owns the Sibylla brand.

The brand:• Sibylla has built up food culture since 1932• 98% brand awareness in Sweden• Named as Super Brand in 2004

contexts. Atria Concept owns the Sibylla brand.

Mission statement: Atria Concept offers unique on-the-go meal concepts driven by consumer and customer demand

Categories:• Fast food and conceptual solutions • Hamburgers and sausages p

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Sibylla is a multichannel brand!

Shop In Shop Concept Street Kitchens Retail

• Atria Concept AB is the master franchisor of Sibylla brand

• A unique concept adapted to the petrol and convenience h l

• A few of our top selling sausages is also available in Retail

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Sibylla brand

• 180 Sibylla Street Kitchens in Sweden

• Operated by Nordic Fast Food, Atria ownership 51%

channel

• Also solutions for Arenas/Events

• International focus

Retail

• For home consumption

• Sweden only

Main focus - the Shop In Shop Concept • We develop successful and well-adapted fast food

concepts for the modern convenience trade

• We’re the leading company in our category, we g p y g yhave the competence to offer our customers that little extra:

Equipment Technical Support Products Presence

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Training &Self-policing

Development The ExtraNet Marketing

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Atria Concept’s structure

ATRIA CONCEPT 2012• Group Net Sales: 55 MEURO• Group Points Of Sales: 3 371 • Sales in 7 markets• Appr. 86 million Sibylla meals served in 2012

BA Scandinavia- Lead Market (Development, branding)

Atria Concept reports Net Sales and EBIT in 3 business areas in Atria

BA Finland- Local office

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- Shop in Shop & Street kitchens - Shop in Shop

BA Russia- Local office - Shop in Shop

Nordic Fast Food- 51% ownership - Street kitchens

Poland- Local office- Shop In Shop

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Our markets

Market Sellingpoints

Population(million)

POS per Capita

274

885

1053357

Sweden 1053 9,5 9 022

Finland 274 5,4 19 708

Baltic´s 357 6,1 17 087

Poland 802 38,5 48 005

Russia 885 143 161 582

Hungary TEST MARKET

9,9 TEST MARKET

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802MARKET MARKET

Total 3 371 212,4

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Further potential to grow our sales in the convenience channel in Russia & Eastern Europe

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Source: Euromonitor

Atria Concept Strategy 2015 Summary

- Sibylla brand availability - Centralized sourcing - Lead market model,

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Sibylla brand availabilityin key channels

- Portfolio expansion

- Hardware management& Support

- New markets

g

- Common CRM and back office support

above market ways of working

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Coming product launches

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When you are on the move choose Sibylla!When you are on the move, choose Sibylla!

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