Atomize Your Content: How to Make More Content With Less Effort
Transcript of Atomize Your Content: How to Make More Content With Less Effort
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@Uberflip @HanaAbaza @JayBaer
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Jay Baer President, Convince & Convert @jaybaer
Hana Abaza VP Marketing, Uberflip @hanaabaza
Atomize Your Content: How to Make More Content
With Less Effort
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@Uberflip @HanaAbaza @JayBaer
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WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)
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@Uberflip @HanaAbaza @JayBaer
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Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)
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@Uberflip @HanaAbaza @JayBaer
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STICK AROUND FOR A DEMO
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About Uberflip
We help marketers create, manage and
optimize the content experience – no IT
required!
Power your content library, resource
center, blog and more.
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@Uberflip @HanaAbaza @JayBaer
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About Jay Baer!
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More Content Than Ever
§ 69% of B2C content marketers are making more content this year
§ 70% of B2B content marketers are making more content this year
§ Most of that content will not be a home run
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Content Atomization Is… Taking a strong content marketing platform or theme
and executing it in many, strategically sound ways
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3 Reasons Atomization Isn’t Optional
§ Atomization is resource efficient
§ Atomization helps win the relevancy wars
§ Atomization includes built in amplification
and lead generation options
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Atomization Magically Creates Resources
for the Busy Marketer!
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§ In-depth
§ High production value
§ Expensive and time-consuming to produce
§ Hefty, definitive content
§ Intended to be shared, saved, kept
Content Type 1 BRICKS
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Examples of BRICKS
§ Webinar
§ Podcast series
§ Video series
§ eBook
§ Mobile app
§ Slideshare presentation
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Content Type 2 FEATHERS § Concise
§ Routine production value
§ Inexpensive and fast to produce
§ Lightweight content (like a blog post)
§ Intended to be disposable
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Examples of FEATHERS
§ Blog post
§ Guest post
§ Podcast episode
§ Infographic
§ Social media content
§ Short-form video
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Tie Bricks and Feathers Together
§ The 8x1 rule
§ Make feathers from bricks
§ Create bricks from feathers
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Uberflip Takes Feathers And Turns Them Into Bricks!
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We Tell Ourselves the Same Lie
“My customers are too busy to pay attention to my content”
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Relevancy Magically Creates Time
§ 85% of our online time is spent on 15 sites or fewer
§ People go to your website for a very specific purpose that is typically mid-funnel
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§ You need to fish where the fish are – especially at the top of the funnel
§ You must become a digital dandelion
Relevancy Magically Creates Time
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The more places and formats your content exists the better
chance you have of it being consumed.
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Home Base or Hub
Venue 1
Venue 3
Venue 4Venue 2
Venue 5
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One Piece of Content, 10 Executions
§ Multiple opportunities for amplification
§ Multiple opportunities for lead generation
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QUESTION TIME!
Jay Baer President, Convince & Convert
@JayBaer
Hana Abaza VP Marketing, Uberflip
@hanaabaza
hub.uberflip.com
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Find out how Booker decreased theircost per lead by 71% with content.
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