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February 23, 2015

Avoiding content marketing mistakes

How bad is duplicate content?

Do you think SEO is still important in 2015? How should we treat keywords?

What are spammy title tags?

What is considered as low or bad quality content?

How should we evaluate our content?

@JuliaEMccoy@Atomic_reachspecial guest:Hosted By:

The Middle Child @LindsayFultz Don’t produce content strictly for SEO. Create for value. Add in key words after & tailor to audience to discover #atomicchat

Julia McCoy @JuliaEMcCoy In all seriousness though, duplicate content can get your site penalized, de-ranked, and is a bad practice. Google will know. #AtomicChat

Julia McCoy @JuliaEMcCoy SEO has changed. Content marketing is really what SEO has become now. This new SEO of 2015 is very much alive. #AtomicChat

Clair Wyant @KG7MAJ Duplicate content is bad, but if you know Google, you know Google hates duplicate content. #AtomicChat

Julia McCoy @JuliaEMcCoy First, let’s clarify a title tag. Example (remove the spaces): < head ><title>Example Title</title> </head> #AtomicChat

To write title tags correctly focus on natural, well written content. If it doesn’t sound proper English, it’s probably spam. #AtomicChat

Julia McCoy @JuliaEMcCoy Low quality content typically focuses on keywords alone. Good titles/topics + natural use of keywords = winner. #AtomicChat

Julia McCoy @JuliaEMcCoy Make sure you rely on a human (not software) audit evaluation when you employ an agency or audit your own content. #AtomicChat

Joe Gullo @joegulloLow quality = no story, bland, or content without emotional connections. #AtomicChat

The Middle Child @LindsayFultzNeed to establish goals of content in order to measure. Some obv: CTR, bounce rate, shares, pg views, time spent, sign up, $ #atomicchat

Julia McCoy @JuliaEMcCoy Also, content that doesn’t pass Copyscape and has any amount of duplicate hits online is always low quality content. #AtomicChat

Brandon H @BH_Social Content should be analyzed about ongoing business purposes behind it & how it compliments existing #branding. Stay safe! #AtomicChat

Andrew Hutchinson @adhutchinson These days it’s just more diversified - need to understand the search steps and processes your audience is undertaking #AtomicChat

Diana Wolff @di_wo Organic keywords bring a more filtered audience to your content. Be yourself and you’ll attract the right people. #atomicchat

Wakefly @Wakefly We’ve mostly seen duplicate content have negative effects. Syndication can be beneficial in limited cases #AtomicChat

Cheval John @chevd80 If you repurpose a blog post for another site, then it is really o.k. #atomicchat

Wakefly @wakeflyTitles become spammy when keywords are stuffed, there are too many characters, or a robot is writing it #AtomicChat

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