ATM BANKING AND CUSTOMER...
Transcript of ATM BANKING AND CUSTOMER...
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ATM BANKING AND CUSTOMER SATISFACTION
A CASE OF STANBIC BANK’S ATM
BY
BAGERENGA JEREMIA.
07/U/7217/EXT
207015083
Contacts, Mobiles: 0755 748494/ 0702628185
Email: [email protected]
SUPER VISOR
Dr. MUYINDA PAUL BIREVU.
A RESEARCH REPORT SUBMITTED TO DEPARTMENT OF LIFE LONG
LEARNING AND DISTANCE EDUCATION IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF THE AWARD OF THE BACHELOR OF COMMERCE
DEGREE OF
MAKARERE UNIVERSITY
AUGUST 2011
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DECLARATION
I, BAGERENGA JEREMIA hereby declare that this report is my own original piece of work
and that it has not been presented and will not be presented to any other University/ institution
of higher learning for a similar or any other degree.
Signature…………………………………………..
BAGERENGA JEREMIA.
Date………………………………………………
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APPROVAL
I certify that Mr. ………………………………………. carried out this research under my
supervision and is submitted with my approval.
…………………………… ……………………………………..
Dr. Muyinda Paul Birevu Date
Supervisor
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DEDICATION
I dedicate this research report to my late parents who passionately loved me, guided me and
sacrificed all they had for my well being. Your love will always endure in me and may you
rest in eternal peace.
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ACKNOWLEDGEMENT
“And in this I give advise; it is to your own advantage not to only be doing what you began a
year ago; but now you also must complete the doing of it; that as there was readiness to desire
it, there may also be completion of what you have.” 2 CORINTHIANS 8: 10-11.
For this I thank the almighty God for his provision and blessings granted me. And also thank
him for enabling me to finish what I began four years ago.
Unforgettable and sincere gratitude proceeds to my supervisor Dr. Muyinda Paul Birevu for
his wonderful and professional guidance extended to me during the study.
Unimaginable thanks go to my uincle and sponsor Mr. Peter Kibazo plus the headmaster St
Gerald High School Mr. Kaggwa Gerald. You have been so reliable and providing to me
during this entire course may the almighty God repay you abundantly.
I also extend my appreciation to my family, brother, sister, my Jaajas and Uncles that you
have been there for me.
I can’t forget get my close friends, groupments and Coursements, Harriet, Ivan, Dorothy,
Diana, Florence, Allan, and Bridget. I appreciate you all may God avail you with every thing
that you desire in this world.
Sincere acknowledgement and gratitude go to all the staff and non staff clients of Stanbic
Bank ltd for being so helpful to me by sparing a little of their precious time to answer my
questionnaires and interviews.
My final appreciation goes to head of department and B COM Ext Coordinators Mr.
Nazarious, Mr. Kajumbura, Ms Jamia and the rest thank you all.
May the almighty God bless you all!!!
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TABLE OF CONTENT
DECLARATION .....................................................................................................................i
APPROVAL .......................................................................................................................... ii
DEDICATION ..................................................................................................................... iii
ACKNOWLEDGEMENT ..................................................................................................... iv
TABLE OF CONTENT .......................................................................................................... v
LIST OF TABLES ............................................................................................................. viii
LIST OF FIGURES ............................................................................................................... ix
ABBREVIATIONS AND ACRONYMS ................................................................................ x
ABSTRACT .......................................................................................................................... xi
CHAPTER ONE ................................................................................................................... 1
1.0 INTRODUCTION .......................................................................................................... 1
1.1 Back ground. .................................................................................................................... 1
1.2 Statement of the problema................................................................................................. 3
1.3 Purpose of the study .......................................................................................................... 3
1.4 Objectives ......................................................................................................................... 4
1.5 Research Questions ........................................................................................................... 4
1.6 Scope of the study ............................................................................................................. 4
1.6.1 Geographical Scope ....................................................................................................... 4
1.6.2 Variable/ Content Scope ................................................................................................ 4
1.6.3 Time scope .................................................................................................................... 4
1.6 Significance of the study. .................................................................................................. 5
CHAPTER TWO .................................................................................................................. 6
2.0 LITERATURE REVIEW ............................................................................................... 6
2.1 Introduction. ..................................................................................................................... 6
2.2 ATM Banking. .................................................................................................................. 6
2.3 ATMs and how they work. ................................................................................................ 6
2.4 Origin and Development of ATMs. ................................................................................... 8
2.5) Contribution of ATMs ..................................................................................................... 9
2.5.1) Contributions to Banks ................................................................................................. 9
2.5.2) Contributions to Customers ........................................................................................ 10
2.5.3 Contribution to economic growth and development...................................................... 10
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2.6 ATM safety and Security ................................................................................................ 11
2.7 Stanbic’s auto bank and other services ............................................................................ 13
2.7.1 The Visa Debit Card .................................................................................................... 14
2.8 ATM Fees and charges. .................................................................................................. 14
2.9 Customer Satisfaction ..................................................................................................... 16
2.9.1 Measuring of Customer satisfaction ............................................................................. 17
2.9.2 Relation ship between ATM Banking and Customer Satisfaction ................................. 22
CHAPTER THREE ............................................................................................................ 23
3.0 METHODOLOGY ....................................................................................................... 23
3.1 Introduction .................................................................................................................... 23
3.2 Study Design .................................................................................................................. 23
3.3 Area of Study .................................................................................................................. 23
3.4 Population ...................................................................................................................... 23
3.5 Sample Size and Selection Method ................................................................................. 23
3.6 Data Collection Tools/ Methods ...................................................................................... 24
3.7 Data Management ........................................................................................................... 24
3.7.1Editing and Validation .................................................................................................. 24
3.7.2Analysis ........................................................................................................................ 24
3.8 Limitation of the Study ................................................................................................... 25
3.8.1 Slow/ non response. ..................................................................................................... 25
3.8.2 Finance ........................................................................................................................ 25
3.8.3 Time ............................................................................................................................ 25
CHAPTER FOUR .............................................................................................................. 26
4.0 PRESENTATION, INTERPRETATION AND DISCUSSION OF FINDINDS ........ 26
4.1 Introduction .................................................................................................................... 26
4.2 Findings on Personal Information ................................................................................... 26
4.2.1 Gender of Respondents ................................................................................................ 26
4.2.2 Age Distribution of Clients .......................................................................................... 27
4.2.3 Education Status of Client ............................................................................................ 28
4.3 Findings on the Indicators of Satisfaction. ....................................................................... 29
4.3.1 Frequency of Time Respondents Visit their ATMs in a Day ......................................... 29
4.3.2 Respondents feelings about the Location of ATMs ...................................................... 30
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4.3.3 Attitudes of Respondents when it comes to being satisfied by Quality of ATM services
............................................................................................................................................. 31
4.3.4 Inconveniencing Habits of ATMs ................................................................................ 32
4.4 Findings on how ATMs have managed to solve problems associated with Human Teller
Systems. ............................................................................................................................... 34
4.4.1 Reasons for Using ATMs ............................................................................................. 34
4.4.2 Services Provided by ATMs to Clients. ........................................................................ 35
4.4.3 Notes Preferred by Respondents ................................................................................... 36
4.4.4 Respondents attitude when it comes to Speed, Effectiveness and Efficiency............... 37
4.5 Finding the Relationship ................................................................................................. 38
4.5.1 Correlations ................................................................................................................. 38
CHAPTER FIVE ................................................................................................................ 39
5.0 SUMMARY, RECOMMENDATIONS AND CONCLUSIONS ................................. 39
5.1 Introduction .................................................................................................................... 39
5.2 Summary ........................................................................................................................ 39
5.3 Conclusion ...................................................................................................................... 39
5.4 Recommendations........................................................................................................... 40
5.5 Areas of Further Research ............................................................................................... 41
REFERENCE ..................................................................................................................... 42
APPENDIX I ....................................................................................................................... 44
The Questionnaire. ............................................................................................................. 44
APPENDIX II ..................................................................................................................... 48
Interview Guide. ................................................................................................................. 48
APPENDIX III .................................................................................................................... 49
Introductory Letter. ........................................................................................................... 49
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LIST OF TABLES
Table 1: Fees Charged on Deposits ....................................................................................... 15
Table 2: Fees Charged on Withdrawing ................................................................................ 16
Table 3: Liket Scale of Measuring Satisfaction. .................................................................... 18
Table 4: Gender of Respondents ........................................................................................... 26
Table 5: Age Distribution of Respondents............................................................................. 27
Table 6: Education Status of Clients ..................................................................................... 28
Table 7: Frequency of Time Respondents Visit their ATMs in a Day .................................... 29
Table 8: Feelings of Respondents when it comes to Location of ATMs................................. 30
Table 9: Attitudes of Respondents as in being satisfied by ATM services ............................. 31
Table 10: Habits of ATMs That Inconvenience Clients ......................................................... 32
Table 11: Reasons for Using ATMs ...................................................................................... 34
Table 12: Services Provided by ATMs to Clients .................................................................. 35
Table 13: Notes Preferred by Respondents ............................................................................ 36
Table 14: Attitude towards Speed, Effectiveness and Efficiency ........................................... 37
Table 15: Pearson’s Correlations ......................................................................................... 38
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LIST OF FIGURES
Figure 1: A graph showing needs that not fulfilled, well fulfilled, the satisfied and
dissatisfied. ........................................................................................................................... 21
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ABBREVIATIONS AND ACRONYMS
1) ACSI- American Customer Satisfaction Index
2) NCR- National Cash Register Company
3) PIN - Personal Identification Number
2) SCI - Service & Computer Industries
3) ATM- Automated Teller Machine
4) CCTV - Closed- Circuit Television
4) ISP - Internet Service Provider
5) US - United States of America
6) UK - United Kingdom
7) i.e - That is to say
8) GB - Great Britain
9) Shs - Shillings
10) Ltd – Limited
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ABSTRACT
The researcher was interested in finding the indicators of satisfaction among the clients who
use ATMs, ways through which ATMs have managed to solved problems associated with in-
house banking or human teller systems of banking and the relationship between ATM banking
and customer satisfaction,
So as to come up with good findings, the researcher used a simple random sampling and
purposive sampling design to select respondents. The study covered 30 respondents who
composed of 25 non-staff customers and 5 staff members. Data was collected with the help of
questionnaires, interviews and sometimes observation. Mean while presentation was done
using tables, showing frequencies and percentages. All people living in and around
Nakulabye, business and non-business people plus some Bank staff members who possessed
technical information were taken to be the study population. The most common limitations
were basically Finance, Slow/ non response and Time.
From findings, it was revealed that many ATM card holders visit their ATMs so frequently
that they end up being unable to count the number of time and the location of ATMs was seen
to be very good since the majority of respondents admitted to be happy with it. More still,
majority of respondents admitted that the services of ATMs are indeed very satisfying and
these were the findings that indicated satisfaction. But majority of respondents pointed out
machine break down as the most inconveniencing habit of ATMs that needed continuous
attention.
Further more, it was seen that ATMs provided convenient and highly flexible services since it
was the reason that majority gave for using them. Majority of respondent admitted that they
use ATMs to withdraw and deposit and mostly preferred notes in 5000 denomination. More
so, many respondents claimed to be happy with the speed, effectiveness and efficiency of
these machines and these were the findings that helped to show how ATMs have managed to
solve problems associated with human teller systems.
Lastly, it was found out that there was a strong positive relationship between ATM banking
and customer satisfaction. This was got as r = 0.889.
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From the study, it was recommended that banks should educate ATM users on proper and
effective usage, install more ATMs, provide an emergency toll free 24hours number and
standby generators in periods of load shading. In addition to that, more security guards and
CCTV cameras should be put at ATMs and also guiding notes put inside the machines. The
dirty notes and those in bad condition should be sorted out by banks. Lastly security officers
put on ATMs should be trained to help stuck clients.
In the conclusion, it was established that ATMs have provided the best possible banking
services as compared to main banks or even branches as it comes to customer satisfaction.
This has been through providing convenient, flexible and effective less costly services which
are speedy and efficient. This is more evident from the significant relation ship that is there
between the two variables under study of r = 0.889
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CHAPTER ONE
1.0 INTRODUCTION
Of recent due to economic liberalization and technological advancement, various changes
have been taking place in the financial services industry particularly the banking industry.
Eventually uncountable innovations and inventions have come up.
The year 1997 was a very significant one in the history of Uganda’s banking industry. Since
automation was introduced in this year. Standard Chartered Bank had the first machine
installed in Uganda. It was installed by NCR an American Information Giant company
represented in Uganda by SCI.
So at this point of view financial service provider particularly commercial banks had to come
up with the idea of Automated Teller Machine banking, as a tool to ensure that customers are
satisfied to maximum capacity.
1.1 Back ground.
According to wikimedia (2011), an Automated Teller Machine (ATM) is a computerized
telecommunications device that provides the clients of a financial institution like a bank with
access to their accounts in a public place without need of a human clerk. An ATM machine
can be also referred to as cash point or a hole in the wall machine. They are also known by
various names that is, one can refer to them as automatic banking machines or cash machines.
Very current and sophiscated ATMs operate by inserting a plastic ATM card with magnetic
stripe that contains a unique card numbers and some important information for security
purposes. These may be information like expiration date or card verification value (CVV) and
authentication is provided when the customer enters the personal identification number (PIN)
in the machine.
The idea of developing an ATM started way back in 1930s through independent, simultaneous
efforts and endeavors from scholars in Spain Sweden, the US and UK. So in 1939 Luther
George Simijan started on the work to invent the first ATM. It has been however testified that
many of his prototypes were not successful not until 1959 when his 132nd
patent (US
3079603) brought it into existence. In addition to that, there has also been proven comments
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from experts that people like James Good fellow of Scotland, John D White of Docutel,
Donald Wetzel also of Docutel and John Shepherd- Barron have to be also talked about when
it comes to the invention of ATMs. (Wikimedia, 2011)
When these ATMS where introduced in Uganda’s banking sector a few years back many
users were very skeptical and frequently asked themselves how they could reconcile with
anonymous withdrawals and deposits, most especially the safety of their cash in case the
ATM cards happened to land in wrong hands and the proceeding satisfaction that could result
from using these machines.
Bloomskiny (2003), considered customer satisfaction as the degree to which customer
expectations of a product or service are met or exceeded. Individual customers have different
perceptions and reasons as to why they decide to purchase or get access to the service. So
customer satisfaction becomes the key performance indicator of the service which the firm is
providing to its clients or customers.
Shelagh (2005) observes that performance of banks and their embedded services like ATMs in
general can not easily be measured and justified. For example it can not be based no the
number of transactions carried out or even on the value of transactions carried out. This
definitely makes customer satisfaction ambiguous and abstract to study since the state of
satisfaction depend on other key issues like psychological perception and physical
consumption of the service (using ATMs as per this topic).
It therefore becomes important to note that liquidity is the main and important service that the
bank should offer to its clients or customers. This makes clients to demand 24- hour access to
cash and other financial services through out the year.
According to information got from Standard Bank of South Africa (2009), Stanbic bank is a
member of Standard Bank group which is a universal bank and full service financial group
offering transactional banking, saving, borrowing, investment, insurance, risk management,
wealth management and advisory services.
In Uganda, Stanbic Bank was founded as the National Bank of India in 1906. It went through
several name changes like Grindlays Bank before being bought by Standard Bank Group.
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In October 1993 it re-established it’s self in Uganda. Stanbic Bank is licensed as a merchant
bank, Stock broker and financial adviser by the Uganda capital markets authority which
licensed the Uganda Securities Exchange (USE) in June 1997.
In February 2002 it bought 90% shares in Uganda Commercial Bank (UCB) which was a
largely government owned retail bank that operated country wide with over 67 branches
across the country.
Stanbic Bank Uganda limited is one of the 22 commercial banks in Uganda that are licensed
by Bank of Uganda. It is by far the largest commercial bank by assets. It has an estimated
asset valuation of US 991 million Dollars which is approximately 23% of the total assets in
Uganda as of June 2010. It maintains the largest branch network in the country which
accounts for about 16% of the bank branches in the country. It employs over 1339 individuals
(employees) as of 2008 and it’s one of the few Uganda commercial banks with internet
banking.
According to Mr. Philip Odera, the general manager of Stanbic Bank ltd, the bank operates
over 138 ATMs country wide through over 71 branches that are widely dispersed through out
the country. So question that now moves across the minds of clients and customers is not
availability of the facilities but the extent to which the facilities are able to satisfy their desires
and needs. Shelagh (2005) warned that banks should not be taken up by the presence of e-cash
(ATMs) to neglect the provision of their sore banking functions and roles necessary to satisfy
their customers at large.
1.2 Statement of the problem.
Despite of the extensive manpower, resources and efforts employed by banks in distributing
ATMs, it’s still very unclear as to whether clients have gained any satisfaction from the use of
these machines. Auto teller centers and premise are characterized by very long cues, machine
break down, confiscation of customer’s cards and a wide range of consistent problems.
1.3 Purpose of the study
The purpose of this study is to determine the extent to which ATM Banking facilities have
contributed to customer satisfaction in the banking business.
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1.4 Objectives
i. To find out the indicators of satisfaction among the clients who use ATMs.
ii. To find out how ATMs have managed to solved problems associated with in-house banking
or human teller systems of banking.
iii. To find out the relationship between ATM banking and customer satisfaction in banks.
1.5 Research Questions
i. What are the indicators of satisfaction among the clients who use ATMs?
ii. How has ATMs manage to solve the problems associated with in-house banking or human
teller systems of banking?
iii. What is the relationship between ATM banking and customer satisfaction in banks?
1.6 Scope of the study
1.6.1 Geographical Scope
Geographically the study will take place at Stanbic’s Auto Bank in Nakulabye near Total
Petrol station along Kampala-Hoima road in Lubaga Division Kampala district of Uganda.
1.6.2 Variable/ Content Scope
The study is to consist of two variables; the independent variable and the dependent variable.
The independent variable is ATM banking well as the dependent variable is customer
satisfaction. Under the dependent variable (customer satisfaction), the research will basically
rotate around three (3) indicators of satisfaction and these are:
Number of transactions,
Value of transactions and
Frequency of usage.
1.6.3 Time scope
The study will cover a time scope of four years from 2007 to 2011.
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1.6 Significance of the study.
i. The study will open direct and coordinated bank customers towards gaining the greatest
ever satisfaction from appropriately using the ATMs.
ii. The study will help Stanbic bank management by highlighting those critical areas that still
need more efforts so as to make the service better.
iii. This study will help academic researchers, the government and any one interested to
expand on it so as to make further research.
iv. The study is one of the pre-requisites that the researcher has to under go so as to attain the
bachelors of commerce degree in Makerere University.
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CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Introduction.
It in is this chapter that already studied literature of global and national perception of the
subject under study is reviewed. It involves looking at studied literature, citations embodying
journals, reports, publications, text books and written speeches concerning ATM
banking/services and customer satisfaction. The role of ATMs, level of satisfaction and
relationship between ATM banking and Customer satisfaction were also looked at. All
literature looked at has to provide an important basis on which to relate on so as to make valid
and constructive sounding conclusion while conducting the study.
2.2 ATM Banking.
As per say, ATM banking can simply mean any efforts to carry out various services provided
by the bank using ATMs. Such services include transactions like making deposits, with
drawings, inquiries on balances in accounts, financial statements among others. From ancient
banking services and studies ATM banking accrued from a banking system known as Lobby
banking. The Dictionary of banking defines lobby banking as a system of banking that was
introduced in 1970s where by customers could deposit, with draw, request cheque books,
statements and balances while using ATMs
ATM banking is a bank service that is defined by its composure or functionality. A service as
defined by Simpson et al., (1989), should be an action of serving, helping or benefiting others.
ATMs like Auto banks have been spotted to offer a wide range of activities aimed at serving or
helping customers of clients.
According to Auerbach, ATM banking and its associated services, has been responsible for the
development of other banking systems like Branch banking. Since ATMs are usually located at
separate structures away from the main offices of the bank.
2.3 ATMs and how they work.
ATMs are known by various names to various scholars. The New Oxford Dictionary of
English relates to ATMs as Telecommunications Asynchronous Transfer Mode while other
scholars relate them to Automatic Banking Machines. (ABMs) and others as Cash Machines.
Bloomskiny (2003) proscribes ATMs as electric machines from which customers can with
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draw paper money using an encoded plastic card. This definition has the most critical
illustration of ATMs since ATMs are known for paper money and not coins. More so for one
to access any service of an ATM, he/ she must have a plastic card which is usually referred to
as an ATM card. Further more, the Dictionary of Banking also pronounces them as machines
that permit the holder of the appropriate magnetic encoded card to obtain funds/cash at any
place of convenience any time of the day including nights.
According to Wikimedia (2011), someone can consider an ATM to be a hole in the wall
machine that is a computerized telecommunications device that permits and provides the
clients of the main bank with access to their cash or financial services in a public place with
out need of a cashier or human clerk or bank teller at any time or period of the day.
In summary therefore, all that is known about ATMs is reflected in the commonality of certain
elements in the definition of ATMs that is, "Machines that permits clients to make financial
transactions using a plastic card or ATM card so as to be assured of 24hours, 7days access to
cash." Hence customers are enabled to obtain online balance on accounts inquiries, cheque
books and Mini or full statements requests well as others can facilitate bill payments.
ATMs are activated by the customer who is identified by inserting/swiping a plastic ATM card
about 85mm by 45mm through them. ATM cards are demarcated with Magnetic stripe that
holds user's account details like account number, name of the client, bank sort codes among
others and a chip that contains a unique card number and some security information such as
the expiration date. Authentication or approval is provided when the customers entering a
personal identification number (PIN). (Wikimedia, 2011).
Discovery communications (2011), considers an ATM to be a computer and so it works like
one. It has a small display unit just like a monitor and a numerical key pad that is similar to key
board though it may not look exactly like it. It works on a program that is written or designed
by the bank and with this program one (the client) can freely do anything with it but the bank
usually follows its patterns and proceedings. In moist cases they start by asking customer of
his/ her convenient language. Inserting the card and respective passwords prompts the use of
the machine.
The ATM itself is a data terminal with six devices, two of which are input devices while other
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four are out put devices. It therefore has to connect to a host processor which is an internet
service provider (ISP) so as to enable connection with other various ATMs.
2.4 Origin and Development of ATMs.
The idea to invent or come up with a cash dispensing machine developed in early 1930s and it
developed through independent and simultaneous efforts plus some other research from
specialists in Japan, United States, Sweden and United Kingdom. In the United State alone, the
credit was given to Luther George Simijan for having developed and built the first cash
dispensing machine. According to proven and sustainable evidence, Simijan must have started
working on the device before 1959 this is because his 132nd patent (US 3079603) was first
filled on 30th June 1960 and was granted on February 1963. (Wikimedia 2011)
Consequently, authors like Miller (2008) argue that Simijan built an ancient but not so
successful version of ATM in 1930s. More research showed that Simijan did not endeavor to
register the relevant patents of this machine but his basic idea was and remained to create a
hole in the wall machine that allowed customers to make financial transactions.
Simijan called the roll out of his machine Bankograph and an experimental one was first
installed in the New York City around the 1961 by City Bank of New York. The machine was
eventually removed in only 6 months since it lacked acceptance. This Bankograph was an
automated deposit machine accepting coins cash and cheques but it did not bear any cash
dispensing features. The first cash dispensing device was sighted in Tokyo Japan in 1966 but
very little was and is still known about this device. Scholars believed that this machine might
have been activated by a credit card rather than accessing current account balances.
Still in United States, another specialist Donald Wetzel who was the head of department at an
automated baggage handling company pioneered the first networked ATM in the US (Dallas-
Texas) on 2nd
September 1969. According to substantial information gathered his first ATM
was installed by chemical Bank in Rockville center New York. It was given name Docuteller.
Since it was designed by Donald Wetzel and his company Docutel.
According to information delivered by Miller (2008), Donald in an interview admitted that it
took him over five million to build his ATM- Docuteller and he worked with specialists like
Tom Baines (a medical engineer) and George Chastain (an electrical engineer).
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Having heard this, very simultaneous and independent efforts by engineers in Sweden and
Great Britain/ UK sparked the development of self instigated cash machines in the early 1960s.
The first by their efforts was put in use by the Barclays Bank in Enfield Town in the north of
London on 27th June 1967. John Shepherd-Barron who was the managing director of Dela Rue
instruments is basically credited for the invention of this machine
With a vision to get the machine widely published or presented in the face of the public John
Shepherd-Barron used a comedy actor Reg Varney who used the machine first in UK’s history.
The design of this machine was based on special cheques that matched with personal
identification number since the idea of plastic cards had not been invented as yet. The idea of
PIN stored on the card was developed by a British engineer who was working with west
Minster Bank's smith industries (Smith's industries). He was known as James Good Fellow and
he invented or concluded it in 1965. He was eventually awarded with patent GB 1197183 that
was filed on 2nd May 1966 by Anthony Davies. In record, this patent is taken to be the earliest
instance of a complete currency dispenser system. (Wikimedia, 2011).
To be more specific and particular, James worked as a development engineer with Smith's
industries Ltd, this enable him to be awarded a project to develop an automatic cash dispenser
machine in 1965.He was to collaborate with partner companies like Chubb lock and safe
company who where to provide the secure physical housing and the mechanical dispenser
system jointly. James was eventually able to come up with a system that could accept a
machine readable encrypted card to which numerical key pad was added.
2.5) Contribution of ATMs
According to Shelagh (2005), from mid to late 1990s there has been a continued rapid growth
in the use of cards (ATM card) instead of cheques and other services. This definitely means
that the world has been steadily recognizing the benefits or contributions that ATMs are
providing to the economy, customers and the banks that operate them.
2.5.1) Contributions to Banks
According to Scridon et al. (2010), ATMs have become the most common instrument through
which banks can offer the possibility of conducting routine operations like cash with drawals
and deposits, bill payments, transfers between accounts among others.
More sill ATMs have been seen to help banks to save enormous amounts of money since they
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work minus employees and their maintenance costs are significantly less. Now that customers
have become accustomed to them, bank has encouraged their use and both customers and
banks are bound to gain greatly.
According to Ruhangayebera (2011), banks have been spotted considering ATM banking as a
core element of their service delivery. This is because embarking on ATMs to deriver these
services is basic assurance of customer satisfaction combined with efficient competitiveness
and hence proper competition.
2.5.2) Contributions to Customers
Since Whiting (1985) brought out the fact that ATMs are mostly installed at post offices,
super markets, shops, busy streets, recreation centers and other places frequently accessed by
customers, ATMs have eased and facilitated cash services to clients there by providing
convenience and assurance of access to cash for over 24 hours a day.
Further more, when it comes to safer depositing and withdrawing by customers, ATMs are
credited. More still customers can easily perform bill payment (water and electricity
specifically) while accessing account information and request for cheque books, full and mini
statements hence keeping them aware of their financial positions
According to Stanbic Bank ltd (2009), Auto banks (ATMs) have enable customers to put the
management of financial affairs on finger tips. This has enable them to enjoy a wide range of
flexibility to do banking minus going to branches or offices and also link their various accounts
to one card which can easily be managed. That is, with one ATM card a customer can link his
primary account onto 3 other secondary accounts at any depot or service site. Such accounts
can be current, call or even savings account. So he/she can quickly and easily check for the
details of his/her account with out need for visiting a branch or office as per say.
In summary, ATMs have been credited with the fact that they have helped customers to
eliminate unnecessary paper work that is involved with stream banking.
2.5.3 Contribution to economic growth and development
ATMs were introduced way back in 1997 but ever since then they have been denoted to confer
great contribution to the general economic growth and development at large.
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According to Capro et al., (1998), ATMs have provided efficient, low cost, safe and widely
available means of making and receiving payments so they have helped to mobilize domestic
savings and contributions in a very safe and efficient manner.
Ruhangayebare (2011) observed that despite of the many problems and challenges ATMs have
faced, they have greatly improved banking services in Uganda. The card technology has
enabled the development of services in previously unreached areas there by stimulating local-
rural economies and encouraging investments and tourist spending.
According to a certain ATM user Uganda has got great potentials for growth while utilizing the
new banking system (ATM banking) with out having to significantly up grade the existing
infrastructure. ATMs are important channels for banking in an environment where the
communication infrastructure is insufficient.
Since international standards have also agreed to honor ATM cards transactions, they can be
based on for extensive growth in international transactions and trade in future.
The non traditional players like cellular operators and retailers are bound to benefit greatly
since ATM cards have allowed these operators to offer banking facilities in areas where the
facility may not have been previously possible.
In addition to that, the business sector has been greatly boosted by the transactions of ATMs.
That is, buyers can purchase using Visa debit cards, while the extravagant one can not be
stopped to spend due to exhaustion of cash at hand. They simply rash to near by ATMs
withdraw another dime and spend it all over. This is a very big boost to the business sector and
economic growth at large.
In a nut shell, a variety of studies have established that ATMs will provide Africa’s best
chance of catching up with the rest of the world.
2.6 ATM safety and Security
ATM safety and security looks at how the machines should be designed to make sure that
clients are not bound to loose their money from illegal practices such as fraud and thefty.
12
According to Shelagh (2005), customers are so concerned about the security and safety of the
system and such concerns can in one way or another slow down the desire for the service
hence banks should endeavor to make sure that ATMs are safe and secure.
In addition to that, ever since these machines were introduced in Uganda, users have been so
skeptical about their safety and security including their privacy. Hence they frequently asked
questions on how they could recover losses that are brought about by with drawings from
illegal and unauthorized personnel.
Consequently, for safety and security purposes, ATMs are placed in public and open places
like streets, near administration blocks, petrol stations and other locations with in which
specialist guards/ personnel are installed nearer to the premises of machine. Such persons are
charged with matters of helping, guarding and directing clients on proper user of the
machines. But in many cases these guys have been reported to be source of worries to
customer in that they cram the PIN and other information of customer and collaborate with
conmen and thugs to steal client’s money. Alternatively these security officers have a
tendency of asking unrelated questions to clients which inconveniences them.
So as to over look these threats, Judith Nabakooba a police spokes woman has always advised
Uganda’s commercial banks to install security cameras at their ATM country wide. She
continues to argue that if cameras are put in place, police can easily arrest thieves who steal
peoples’ ATM cards and use them illegally. She adds that police has recently arrested so
many people in connection with ATM-bank robbery.
In relation to the above, Stanbic Bank ltd (2011) has spotted some important ATM safety and
security tips that customers should look out for and these are as follows:
Customers should only use ATMs in well lit high traffic areas. In case lights are not working
properly, they should not use such machines instead they should report to the bank as soon as
possible so as to rectify the problem and ensure better service delivery. More so they should
stay alert look for suspicious individuals and in case they happen to feel any discomfort they
should trust their instincts and leave the place as soon as possible to avoid what may come up
next.
13
In addition to the above, clients should have their ATM cards ready in their hands before the
transaction. Opening of wallets or money purses can at times be time consuming and not only
that it can easily expose your valuables to potential thieves. Further more the client must
endeavor never to ever tell any one his/her PIN and still they should always remember to
cover the key pad when typing in the PIN. This helps to minimize fraud and risks of
cramming your PIN by the client behind you and even criminals.
Be worried of any body who offers to help you out even if you are experiencing a difficult in
one way or another. The best way to go through this is using the security personnel since the
bank can easily truck this fellow. Further more always remember to pick or get back your
ATM card and please try to observe the card you get back to ensure that it is yours.
Lastly don’t count or expose your money after your transaction. After receiving your money
and making sure it is of the right amount that you requested, pick your receipt and leave
immediately.
2.7 Stanbic’s auto bank and other services
Auto banks are ATMs that are owned and ran by Stanbic Bank Ltd. They offer a wide range
of activities or services just like any other ATM. They accept deposits, allow withdrawals,
mini and full statements, check account balances, and inter account money transfers among
others.
So as to enjoy any of the above services of Auto Banks, one has to first open an account with
Stanbic Bank Ltd. Stanbic Bank embraces three categories of accounts and these include
Savings account
Transac plus and
Pure save.
This therefore means that the requirement to have an Auto Bank service will depend on the
type of account that one decides to run with the bank. The client will be required to fill an Auto
Bank request form and after only two(2) days he/ she will be issued with an Auto bank card
and his password or PIN will be given to him and such number will be kept as secret as
possible by the systems of the bank.
Stanbic Bank endeavors to avail clients of the bank with high degree of flexibility and
14
convenient quality services by Auto banks thought the country. The bank has managed to
install over 138 ATMs across the country. Particularly there are 71 branches in Kampala alone
with over 56 Auto banks while the rest are evenly dispersed to the rest of the country in areas
of the north, West, East, South and the Central. (Stanbic bank ltd, 2009)
2.7.1 The Visa Debit Card
A visa debit card is a plastic card that is linked to your account and is used to do transactions
such as with drawing of cash from an ATM and paying for goods at merchant stores that have
a point of sale terminal. It offers convenience of managing and accessing one’s money and
paying for goods wherever one may be in Uganda or even across the world.
The Visa debit card is so safe and convenient because it relieves the client of carrying lots of
money with him/her when traveling which limits the threat of thieves. The card is readily
accepted by over a million ATMs else where in the world and any merchant store where the
visa sign is displayed.
For a Stanbic Bank client to apply for the card, he/she needs to own a transact plus account.
(Stanbic bank ltd, 2011).
2.8 ATM Fees and charges.
According to Wikimedia (2011), ATM fees are usage fees and are fees charged by banks and
inter bank networks on customers for using their ATMs. In some instances, the fees may end
up being born by non members of the bank who use its ATMs but there are other cases when
these fees apply to both none and members of the bank. There are basically two types of fees
that banks may charge for their ATMs and these are as follows:
Surcharges
Foreign fee.
A surcharge is a fee that is imposed by the ATM owner (the bank) to a client or customer who
uses the machine.
A foreign fee is charged by the card issuer to the customer for conducting transactions on
machines that are outside their network of machines.
On average, ATM transactions are charged cheaply going from shillings 200 to 300 per
15
transaction but this widely depends on the bank that is making the transaction. It normally
takes about 2 days for this transaction to reflect on the account of the client.
From evidence published by Bank of Uganda in the month of April 2011, the following
charges were charged by various commercial banks. These were the fees charge on deposits
Table 1: Fees Charged on Deposits
Bank Fees
DTB
Tropical Bank
Crane Bank
400
300 and 500
2000
For other banks, cash deposits were very free of charge.
The fee that was charged on withdrawing is as follows:
16
Table 2: Fees Charged on Withdrawing
Banks Fees
Barclays Bank
Fina Bank
Standard Chartered Bank
800
800
800
Cairo Bank
Topical Bank
250
300
UBA
Crane Bank
Bank of Baroda
Equity Bank
600
600
600
600
Stanbic Bank 700
DTB
Eco Bank
400
400
The rest 500
Barclays bank managed to charge Shs 5000 for the use of non-Barclays ATM while Stanbic
bank charged no fees at all.
Many clients in retaliation have risen up to oppose these fees since many of them claim that
these fees are costly and high compared to human teller system charges. But banks in defense
argue that they charge such fees to cover for the high costs associated with owning and
operating these machines.
2.9 Customer Satisfaction
Due to a phenomenon growth in the service providing industry, various scholars and
theoretical analysts have come up to define and link customer satisfaction to the customer
service that is being provided. A customer may be taken to be an individual, house hold or any
organization that purchases or goes for goods or services generated with in the economy by
another person or firm.
According to Whiting (1985), there are a variety of bank customers who may be targeted when
it comes to customer satisfaction and these may be:
Married women. When we analyze the ruling in a case of Savory and co Vs Lloyds Bank Ltd
17
(1932) the bank has to define the details of the women customers. (Pg 113).
Minors (under 18 years), Joint organizations, Individual customers, Clubs and societies,
Partnerships and companies.
Customer satisfaction is a frequently used term in marketing. Bloomskiny (2003)
looks at it as the degree to which customer expectation of a product/ service is met or
exceeded. It therefore important to understand that both corporate and individual client/
customers have different reasons and expectations for purchasing or going after the service or
product hence customer satisfaction efforts should target these reasons or expectations.
According to Wikimedia (2011), Customer satisfaction is a measure of how products and
services supplied by a firm meet or surpass customers’ expectations. It can basically be seen in
terms of number/ percentage of total customers whose reported experience with a firm’s
products or services’ ratings exceed or meet specified satisfaction goals. Hence it is a key
performance indicator with in the business and is often part of the balanced score card.
Customer satisfaction provides a leading indicator of the consumer’s purchase intensions and
loyalty hence data collected on customer satisfaction should provides the basis on which
market perceptions and overall industry perception can be illustrated.
Understanding or administering customer satisfaction can be done by the aid of customer
satisfaction survey and below is a reason for doing this.
It sends and reveals a message to employees so that they attend to customers and ensure that
customers gain a positive experience with the firm’s goods and services
Besides sales and increments in market shares customer satisfaction is and has become a very
crucial indicator of how likely the firm’s customer will make future purchases.
2.9.1 Measuring of Customer satisfaction
Shelagh (2005) observes that the performance and efforts of banks and ATMs towards
customer satisfaction can not easily be measured and justified. That is to say could it be
measured on number of transactions, value of transactions or frequency of usage?
18
In addition to that, it is also very important to understand that customer satisfaction is an
ambiguous and abstract concept and the true manifestation of the state of satisfaction will vary
from person to person product/service to product/ service. The state of satisfaction depends on
a number of both psychological and physical variables which correlate with satisfaction
behaviors such as return and recommended rate.
Measuring customer satisfaction provides an indication of how successful the organization is
when it comes to providing the product or service to the market at large. Customer satisfaction
can be measured at individual level but it’s always reported at an aggregate level and can be
measured along various dimensions.
According to Parasuraman et al. (1991), the usual measure of customer satisfaction involves a
survey with a set of statements using Liket technique or scale. A customer is asked to evaluate
each statement in terms of their perception and expectation of the organization being measured.
General satisfaction is measured on five point scale.
Table 3: Liket Scale of Measuring Satisfaction.
Very
dissatisfied
Some what
dissatisfied
Neither satisfied
Nor dissatisfied
Some what
satisfied
Very satisfied
1 2 3 4 5
The above table is a semantic differential scale and regardless of the scale, the objective of the
study remains to measure customer’s perceived satisfaction with their experience of a firm’s
offering. It’s therefore essential and important for a firm to measure customer’s perceived
satisfaction with their experience. Good reliability and low error variance makes good quality
services produce satisfaction levels.
A semantic differential scale is a type of scale designed to measure the connotative meaning of
objects, events and concepts. The connotations/connotative are used to deriver attitudes and
psychological beliefs. In real senses, attitude should be expressed towards a given object, event
or concept.
19
It was designed by Charles E. Osgood. A respondent may be asked to choose his/ her position
as it lies on a scale between two or more bipolar adjectives like good- Evil, Valuable- Worth
less, Adequate- inadequate,
According to Wirtz et al. (2003), there is compatible Sematic differential scale i.e. the six item
seven point semantic differential scale that is so consistently proved to perform best across
both products and service provision. It basically loaded basis of high customer satisfaction with
highest item reliable and lowest as per say for error variance.
In the six items, respondent’s evaluation of most recent experience with ATM’s services and
how it was come up with is based on the comparison between those independent variables.
Below is an outlay.
“Please me to displease me”, “Very satisfied with very dissatisfied with”, “contented with to
disgusted with”, “did a good job for me to did a poor job or me”, “wise choice to poor choice”
and “happy with to unhappy with”
Various methods can be used to measure customer satisfaction. These are as follows
The first one to discuss is the American customer satisfaction index. (ACSI). ACSI is an
economic indicator that measures the satisfaction of consumers across the US economy. It was
produced by the American customer satisfaction index, a private company based in Ann Arbor
Michigan. It’s also a scientific standard of customer satisfaction measure. It is usually reliable
in predicting Gross domestic product (GDP) and personnel consumption expenditure growth.
Next is the Kano model which is the theory of product development and customer satisfaction
that was developed in 1980s by Professor Noriaki Kano. Noriaki Kano was a professor in the
Tokyo University of Science, an educator, lecturer, writer and consultant in the field of quality
management. He developed a customer satisfaction model that simply rank scheme
distinguishes between essential and differential attributes related to concepts of service quality.
According to Noriaki et al. (1984) the model classifies customer preference in to five
categories and these are as follows;
Attractive
One dimension
Must be
20
Indifferent
Reverse
These categories have been translated in to English using different names (delighters/ exciters,
satisfiers/ dissatisfiers etc). But all refer to the original articles written by Kano.
For attractive quality, it very evident that customer satisfaction is fully achieved when these
attributes are met but failure to meet them does not cause dissatisfaction. They are not
normally expected and normally delight customers unknowingly.
For one dimension quality there is always satisfaction when fulfilled and dissatisfaction when
not fulfilled. These are known to customers and firms usually strive for them.
Under the must be quality, there is a tendency of taking them for granted when fulfilled but
result in dissatisfaction when not fulfilled.
For indifferent quality there is neither good nor bad attributes that do not either result into
customer satisfaction or dissatisfaction.
Reverse quality symbolizes attributes of a view that a high degree of achievement may result in
dissatisfaction since not all customers are alike. That is to say, there are some customers who
prefer high technology while others the basic model of products. These will be un satisfied
with many extra features on the product.
To strengthen their view they used a graph to illustrate the needs that are not fulfilled, those
that are well fulfilled, the satisfied and dissatisfied.
21
Figure 1: A graph showing needs that not fulfilled, well fulfilled, the satisfied and
dissatisfied.
From the figure above the following could be seen:
Performance attributes: are seen as skill, knowledge, ability, or behaviors characteristics that
are associated with Job Performance.
Threshold or Basic attributes: are the main attributes in the Kano model. They are basically
features that products must have in order to meet customer needs. In case they are over looked
the product is completely incomplete.
Excitement attributes: These are for the part unforeseen by the client but the may yield
paramount satisfaction. Having excitement can help the client since it spurs a customer’s
ability to imagine there by discovering his or her needs.
Another method to look at when measuring customer satisfaction is; SERVQUAL or RATER.
This is scientific quality frame work developed by Zeithaml, Parasuraman and Berry in mid
80s. It was initially to measure aspects of service quality like reliability, responsiveness,
competence,
Zeithamal et al. (1990), argues that this method was originally meant to measure the gap
between expectations and experience. But during the early 90s the authors modified the model
to come up with a more meaningful stuff: RATER which stands for;
Dissatisfied
Need not
fulfiled
Satisfied Exicitement
Performance
Need well fulfilled
Basic
22
Reliability
Assurance
Tangibles
Empathy and
Responsiveness
Nyeck at el. (2002) emphasizes that the SERVQUAL measuring tool is and was by far taken
and guaranteed to be the most complete and understandable attempt to conceptualize and
measure service quality as some researchers have been able to examine numerous service
providing industries including the Banking industry and financial services’ providing firms
using the tool.
There are others like Top-box approach and automotive industry rankings by JD Power
associates, Info Quest box by Business to business survey (B2B).
2.9.2 Relation ship between ATM Banking and Customer Satisfaction
It should be noted that technology has of recent improved and various people have managed to
appreciate this. Some time back in Uganda we had few people who owned foreign accounts
and knew about Credit/ debit cards. Today with the introduction of ATM cards in Uganda
people have relied on them to do more shopping, transacting business, effecting payments and
transfers from accounts to accounts.
Sultant Singh (2009) observes that the relationship between ATM banking and customer
satisfaction is one of the few factors on which we can measure the performance of the bank. So
as to ascertain the relationship between the two elements we need look at the effectiveness of
the service towards meeting customers’ expectations and the number of people who frequently
visit the machines in a single day. In addition to this we also need to look at Fees charged plus
customers’ responses about these fees charged.
More to the above, we need to look at various ATM services when considering those factors
that affect choice of ATM and how these inter plays with the satisfaction experience of cleints.
So as to emphasize this, effort should be put in reducing challenges and discomforting events
that happen to clients whenever they use these machines. The bank should make follow ups
with their clients to eliminate any dissatisfaction tendencies.
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CHAPTER THREE
3.0 METHODOLOGY
3.1 Introduction
This chapter encompasses all the methods to be used in data collection, presentation and
analysis, the study design, study population, sample size and sampling procedure. More still it
looks at data sources, data processing and lastly the limitation or problem that were uncounted
during the study.
3.2 Study Design
The study was designed to be a cross section survey that was both descriptive and analytical
while catering for both qualitative and quantitative data. The major aim for this was to get the
exact facts on ATM banking and the role it plays when it comes to satisfaction of the
customers of the bank.
3.3 Area of Study
The study area was the users of Stanbic bank’s Auto bank from Nakulabye and those in
nearby areas including both staff and non staff clients.
3.4 Population
This included all business and non-business people plus all bank staff members most
especially those who use ATMs and have technical know how/ knowledge.
3.5 Sample Size and Selection Method
A sample was selected from a population using simple random sampling design for equal and
independent chances of selecting respondent. More still a purposive sampling design (a
statistical and probability sampling technique) was also used to select experienced and
knowledge full respondents. So as to avoid and minimize bias, all the individuals were taken
to have equal chances of being chosen to constitute the sample size.
The total sample size comprised of 30 holders of Auto Bank cards. More still it included 25
non-staff customers and 5 staff members who are ATM (Auto bank) users.
24
3.6 Data Collection Tools/ Methods
Primary data was obtained through self administered questionnaires, interviews and even
observation of critical cases (issues) so as to get raw data. Well as Secondary data was
obtained from both internal and external documents. Internal documents mainly comprised of
annual reports and all written plus published documents from the bank under study well as
external documents included journals, articles, written speeches and text books containing
relevant information.
The researcher basically used questionnaires that were self administered on respondents from
the sample. These were of both open end closed end questions and were pre-tested for
accuracy and completeness.
Observations and personal interview with respondents and experts from the bank was also
given consideration in order to further clarify on unclear issues and to increase the
respondents’ rate.
3.7 Data Management
After the collection of data, data was compiled, sorted, edited, classified and coded so as to
bring out interpretable and numerical patterns that could be easy to analyze. It was then
processed and analyzed manually.
The quantitative data was summarized and categorized well as the qualitative data was
extracted, presented and analyzed with the aid of tabulation. Pearson’s Correlation was used
to establish the relationship between the study variables.
3.7.1Editing and Validation
Editing was done at the end of each day on which research was conducted. This was basically
to ensure consistence and accuracy of information provided by respondents and removing of
errors.
3.7.2Analysis
Descriptive statistics like percentages and tables were used to analyze data but for detailed
analysis, Pearson’s Correlation had to be used to relate the two variables.
25
3.8 Limitation of the Study
3.8.1 Slow/ non response.
Respondents were not responding at the required rate or speed. However, this did not impair
the findings. The researcher persisted on following up the appointments and schedules as
agreed upon between the two parties.
3.8.2 Finance
The research proved to be so costly to finance by the researcher especially in this dynamic
economic environment where every thing is costly.
3.8.3 Time
For sure time a lot was not sufficient since during that time there was need to concentrate on
other course unit of the semester with exams also inclusive.
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CHAPTER FOUR
4.0 PRESENTATION, INTERPRETATION AND DISCUSSION OF FINDINDS
4.1 Introduction
This chapter presents, discusses and interprets the findings to the research problem. The
findings were got from primary sources as shown below.
4.2 Findings on Personal Information
4.2.1 Gender of Respondents
In order to establish the prevalent gender or sex that commonly use ATMs, respondents were
requested to tell their gender/ sex. This could provide important grounds on to which the
relation ship between ATM banking and Customer satisfaction could be found out. Results
were obtained and presented in Table 4 as follows.
Table 4: Gender of Respondents
N= 30
Source: primary Data
From table 4, over 83 percent of the respondents were Males and only 17 percent of them
happened to be Females.
Majority (83 percent) proved to be Male because these constitute the majority of workers.
Very few ladies work. Many of them are house wives. Those few (17 percent), who go to
ATMs are the workers and they basically deposit and not withdraw. In addition to that many
ladies believe in being given and not them to give. So when ever a man takes them out it is
entirely upon him to spend and that is why very many men visit the ATMs as compared to
ladies.
Gender Frequency Percentage Valid
Percent
Cumulative
Percent
Valid Male 25 83 83 83
Female 5 17 17 100
Total 30 100 100
27
4.2.2 Age Distribution of Clients
So as to analyze the most prevalent age group that frequently used ATMs, respondents were
asked to tell in which age group they belong.
Finding or results were presented in Table 5 as follows.
Table 5: Age Distribution of Respondents
N= 30
Source: primary Data
From Table 5, over 43 percent of the respondents were aged between 18 and 30 these were the
majority people and constituted of about 50 percent of all who used the ATMs. Only 7 percent
lied below 18 well as those who belong to the age bracket of 31- 50 were 33 percent. Only 17
percent were seen to be above 50.
The majority of the respondents were between 18 and 30 because people in this age bracket
are very active and prone to business. In addition to that, many of the respondents who fell in
this age group are still youths who are very extravagant and spend a lot on leisure activities
like going out at night, in night clubs, beaches and some other places. Those that are below 18
constituted the minority because many of them are Students and children who don’t own or
run accounts in banks and have jobs to work. The few, who were found, happen to descend
from rich families and they basically withdraw not deposit. Client of 50 and above, also use
ATMs but in few numbers. This was because such age groups claim to save a lot for their old
age periods and in most cases they run savings accounts with their banks. The few who visit
the banks just deposit, pay bills, make inter accounts transfers to pay for long term
investments and also request for mini and full statements.
Age Bracket Frequency Percentage Valid
Percent
Cumulative
Percent
Valid Below 18 2 7 7 7
18-30 13 43 43 50
31-50 10 33 33 83
50+ 5 17 17 100
Total 30 100 100
28
4.2.3 Education Status of Client
So as to understand and establish the ease with in which clients find machines and also
perceive or understand them, the education status/ back ground of clients had to be asked.
This could help to later determine the relationship between ATM banking and Customer
satisfaction. Result were obtained and presented in Table 6 below.
Table 6: Education Status of Clients
N=30
Source: Primary Data
It is evident from Table 7 that over 53 Percent of the respondents had at least got some
education up to senior six. 20 percent had joined any tertiary institution well as 17 percent
managed to reach the University. Only 10 percent manage to at least have primary level
education. Well as Zero percent of the respondents were discovered to never have gone to
school.
Majority of respondents found out, proved to have studied the secondary level and because of
this fact, many of them could easily used ATM machines since they could read and interpret
the machine’s instructions during the transactions. In addition to that, such people don’t
neglect jobs and they constitute much of the private working sector. Many of those who pass
through tertiary institutions manage to create small scale jobs that need daily funds and
savings. This is the reason as to why they make 20 percent of respondent who use ATMs.
Graduates (with degrees from the University) also use ATMs but many of these prove to be
risk averse and good speculators who wish to carry their money with them. That is why they
constituted only 17 percent. Lastly many of those who fail to go to school hardly visit/use
ATMs because they find real hardship when it comes to reading instructions of the machine.
Education
Level
Frequency Percentage Valid
Percent
Cumulative
Percent
Valid Primary 3 10 10 10
Secondary 16 53 53 63
Tertiary 6 20 20 83
University 5 17 17 100
Never went to
School
0 0 0 100
Total 30 100 100
29
Mind you, since we are in a modern era where computers have taken a leading role in
executing various tasks these people surely face it hot. This hardens their life and hence
decides to keep their money on account where they visit human tellers/ clerks. From the above
analysis, it was so easy to note that many ATM users claim ATMs to be convenient because
they can read and write.
4.3 Findings on the Indicators of Satisfaction.
4.3.1 Frequency of Time Respondents Visit their ATMs in a Day
Clients were asked to tell the number or frequency of time they visit their ATMs in a day this
could be an indicator of satisfaction among them.1 In this case, results were presented in
Table 7 as follows.
Table 7: Frequency of Time Respondents Visit their ATMs in a Day
N= 30
Source: Primary Data
From Table 7, it was very evident that at least half of those who owned ATM cards used them
a number of times they could hardly count in a day. This brought the percentage of those who
could not count the number of time they go to the machine to about 50 percent per day.
27 percent of the respondents made sure that they visit the ATM twice a day while other 13
percent visited the ATM but once in a day. Only 10 Percent of respondents that had ATMs did
not endeavor to visit in a day.
Since majority of those that own ATM cards were business people who need constant cash
supply to finance their daily business operations, they frequently visited their ATMs for cash
with drawing. Due to this over 50 percent went/ used their ATMs uncountable times.
More so some other small scale business men only visited ATMs twice a day to deposit and
with draw depending on his income status. In most cases, in the morning they withdraw
money to purchase in puts to their business while in the evening they just deposit profits from
Number of
Times
Frequency Percentage Valid
Percent
Cumulative
Percent
Valid Once a day 4 13 13 13
Twice a day 8 27 27 40
Uncountable 15 50 50 90
None at all 3 10 10 100
Total 30 100 100
30
selling these inputs. Their percentage was also large going to up to 27 percent of the total
number of respondents. Some 13 percent who visited the ATM once proved to be low income
earners who save to consume in period of danger so when they fail to earn some required
amount they visit their ATMs for withdrawing. When they earn surplus they deposit it over
there. 10 percent of respondent confessed not to visit ATMs at all in a day. These were found
out to be financially well off beings with many investments and so their disposable income is
always much stable and hardly fluctuates. They are never affected by credit crunch at all.
4.3.2 Respondents feelings about the Location of ATMs
So as to bring out some other indications of satisfaction among clients of the bank,
respondents were asked to tell whether they are happy with the location of ATMs. Findings
were obtained and presented in Table 8 as follows.
Table 8: Feelings of Respondents when it comes to Location of ATMs
Feeling Frequency Percent Valid
Percent
Cumulative
Percent
Valid Un happy
0 0 0 0
Some how
Unhappy
4 13 13 13
Happy
9 30 30 43
Some how
Happy
3 10 10 53
Very Happy
12 40 40 93
Neither Happy
nor Un Happy
2 7 7 100
Total
30 100 100
N= 30
Source: Primary Data
It is evident from Table 8 that of the 30 clients asked; over 40 percent of them claimed to be
very happy with the location of ATMs. 30 percent say that there are happy with the location
of ATMs. The 13 percent claim to be some how unhappy while the 10 percent claim to feel
some how happy. Only 7 percent of them are neither happy nor unhappy. There was no
respondent who claimed to be unhappy.
31
From the findings above, majority (40 percent) who claimed to feel very happy with ATM’s
location, explained that since they are urban based and usually business people, they can not
move 100 kilometers minus seeing an ATM that either belongs to your bank or not.
In addition to that ATMs are located in shopping malls, recreation centers, departmental stores
and many buildings with strong business ventures which makes it so easy and possible to
access them. The other 30 percent who say that they are happy also explain the same view as
those who feel very happy. They claim that ATMs are readily available to the extent that they
are located 10 meters away from each other. Those who are some how unhappy (13 percent),
complain that ATMs are over installed on one building instead of scattering them all over.
The least (7 percent) who are neither happy nor unhappy explain that for them they embrace
ATMs as they are. They can easily walk to place where ATMs are and come back to their
work with out any problem.
4.3.3 Attitudes of Respondents when it comes to being satisfied by Quality of ATM
services
So as to come up with a clear view about Satisfaction, respondents were asked to give their
view as in whether they are being satisfied by ATM services quality. Results were presented
in Table 9 as follows.
Table 9: Attitudes of Respondents as in being satisfied by ATM services
Quality Frequency Percent Valid
Percent
Cumulative
Percent
Valid Un satisfying
1 3 3 3
Some how
Unsatisfying
2 7 7 10
Satisfying
6 20 20 30
Some how
Satisfying
5 17 17 47
Very Satisfying
12 40 40 87
Neither
Satisfying nor
Un Satisfying
4 13 13 100
Total
30 100 100
N= 30
Source: Primary Data
From Table 9, it is shown that 40 percent of the respondents claim the services of ATMs to be
very satisfying. The 20 percent do say that these services are satisfying. The other 17 percent
32
done agree that these machines provide services that are some how satisfying. Contrary to that
7 percent claim that ATMs services are some how Un satisfying well as some other 3 percent
stress it with all their heart that these services are un satisfying. There are over 13 percent of
respondents who say that the services are neither satisfying nor unsatisfying.
From a detailed research and finding, majority of the respondent found ATMs services to be
satisfying this was because ATMs are very reliable and hardly refuse to serve clients
whenever contacted. Very few of the respondents, claimed that ATM services are
unsatisfying. These clients explained that these machines are prone to various discomforting
habits with makes them uncomfortable whenever they use the machines. In addition, they
explained that besides the long cues that are daily events on ATMs, these machines also have
their own problems. There is some other percentage (13) who could not tell whether ATM
services are satisfying or not. They explained that at times ATMs can be so quick and
efficient, and there is when they are broken down and less effective.
It was generally agreed upon from finds above that on average ATM services are satisfying
the respondents.
4.3.4 Inconveniencing Habits of ATMs.
In order to bring out a clear view of customer satisfaction, clients or respondents were asked
to tell some of the most inconveniencing habits of ATMs. Findings were gathered and
presented in Table 10 as follows.
Table 10: Habits of ATMs That Inconvenience Clients
Habit Frequency Percent Valid
Percent
Cumulative
Percent
Valid Machine break
down
14 47 47 47
Poor money
quality
2 7 7 54
Delayed card and
cash delivery
9 30 30 84
Card locking 4 13 13 97
Detailed
structures
1 3 3 100
Total 30 100 100
N = 30
Source: Primary Data
From Table 10, it is shown that over 47 percent of respondent were very inconvenienced by
the tendency of Machines breaking down. These were the majority and made almost 54
33
percent of all users of the machines. Some other 30 percent admitted that it is delay in cash
and cards that inconveniences them. Well as only 3 percent talked of the many detailed
structures of ATMs, some other 7 percent claimed that poor money quality inconveniences
them a lot. 13 of them pointed out card locking as a habit that they are fed up with when it
comes to Auto banks.
Majority (47%) pointed out machine break down because it is very hard to spend a week
minus finding a faulty machine. From a strict interview with one of the technicians of these
machines at Stanbic bank it was found out that many of the break downs are caused by
unstable power fluctuations i.e. (power increases and decreases) while some others are broken
down by clients who use them poorly. For example a client who hits the machine because it
has locked up his/ her ATM card. The minority which is 3 percent explain that the Machines
have got very detailed structures which make it difficult for people with impaired visibility
and understanding to use them. However since it was already administered above that at least
every one who uses the machine has ever gone to school, this problem is very minimal and
that is why such people constitute the minority so far. The 7 percent who talked of poor
money quality narrated that these ATMs at times are fond of giving out dirty currencies/ notes
to people and of which such currencies are very old. When the bank was contacted about this
issues it said that for them are not money makers but rather money keepers so they put in
ATMs money that is deposited by clients so it is also a duty of clients to make sure that they
handle money properly. For those who claimed to be fade up with delayed card and cash
delivery, they explained that it can take over 10 minutes waiting for money and another 10
waiting for the card for a very busy person this is too much time to waste. However
technicians disagreed with this and they recommended that any machine that is doing it that
that way should be reported immediately. A machine should take less than a minute to execute
the transaction and give out the card to it owner. 13 who were in for Card locking problems
explained that ATMs have a tendency of locking cards even if the owner has done no fault
while trying to execute the transaction. According to information that was generated from
with in the bank, it was put forward that such problems are brought up by;
Card damages
Unauthorized use of ATMs
Giving of contrary information
Fraudulent tendencies
34
Other malpractices
In case the client happens to face this problem he/ she should contact his opening branch but
he/she should be ready to answer a good number of questions.
4.4 Findings on how ATMs have managed to solve problems associated with Human
Teller Systems.
4.4.1 Reasons for Using ATMs
In order to illustrate how ATMs have been able to solve human teller systems’ problems,
respondents were asked to tell reasons as to why they use ATMs. Findings were gathered and
presented in Table 11 as follows.
Table 11: Reasons for Using ATMs
N= 30
Source: Primary Data
From Table 11 above, it was evident that over 67 percent of the respondents used ATMs
because they are convenient. 20 percent claimed to use ATMs because they are highly
flexible. Some other 10 percent did believe ATMs to effective and less costly as compared to
human teller systems. Only 3 percent claimed that they use the machines because friends also
use them. This was termed as band wagon effect.
Majority (67 percent) who use ATMs because of convenience explained that ATMs provide
easy and comfortable services as compared to human tellers. Those who claim to use of
flexibility elaborated that ATMs can offer a wide range of service at the same time. Minority
(3 percent) explained they use ATMs because it has becomes a day to day term to hold an
ATM card.
Reason Frequency Percentage Valid
Percent
Cumulative
Percent
Valid Convenience 20 67 67 67
Effective and
less costly
3 10 10 87
Highly Flexible 6 20 20 97
Band wagon
effect
1 3 3 100
Total 30 100 100
35
4.4.2 Services Provided by ATMs to Clients.
It was found important to ask clients which service ATMs provide to them. This would be
useful when it comes to looking at how ATMs have managed to solve human teller system
problems. Findings were gathered and presented in Table 12 as follows.
Table 12: Services Provided by ATMs to Clients
N= 30
Source: Primary Data
From Table 12, over 53 percent of respondents used ATMs for basically cash with draws and
deposits. Some other 17 percent used the ATMs for payment of bills. The 13 percent used
ATMs for Inter accounts transfers. Those of balance enquiries were 13 percent while only 3
percent were for Mini and full statement requests.
Service Frequency Percentage Valid
Percent
Cumulative
Percent
Valid Payment of
bills
5 17 17 17
Inter account
transfers
4 13 13 30
Cash
Withdraws and
Deposits
16 53 53 83
Mini/ full
statement
requests
1 3 3 86
Balance
enquiries
4 13 13 100
All of them 0 0 0
None of the 0 0 0
Total 30 100 100
36
4.4.3 Notes Preferred by Respondents
In order to establish how ATMs have managed to enhance customer satisfaction as compared
to human teller systems, respondents were asked to tell notes that they prefer ATMs to flash
out to them. Results were presented in Table 13 as follows.
Table 13: Notes Preferred by Respondents
Notes Frequency Percent Valid
Percent
Cumulative
Percent
Valid 1000 and 2000
9 30 30 30
5000
12 40 40 70
10000
5 17 17 87
20000 3 10 10 97
50000 1 3 3 100
Total 30 100 100
N=30
Source: Primary Data
In Table 13, it is shown that over 40 percent of the respondents asked preferred 5000 notes.
The other 30 percent claimed to be in love with 1000 and 2000 notes. Some other 17 percent
preferred notes of 10000 and the 10 percent preferred 20000 notes. It was only 3 percent of
the respondents that preferred notes of 50000.
The majority (40 percent) who stress their desire to only pick notes of 5000 explained that
since they are business people, it makes it easier for them to buy goods inputs to their
businesses. In addition to that some other fun lovers ( “Money spenders” ) explained that 5000
in notes is not a huge amount over which some one can spend time looking for balance.
The 30 percent who claimed that they wanted notes of 1000 and 2000 argued that for they as
business people it make it easier for them to get balances to return to their clients. One of
them, whose name has been with held narrated that in this dynamic and fluctuating economic
environment, it is very easy to negotiate over fair prices when you have small notes as in
denomination. He gave an example of taxi conductors who can inflate the charges out of a
blue. So with such notes you can easily be saved from these guys.
The 17 percent who advocated for 10000 were long distance travels who claimed that moving
with small notes like 1000, 5000 and even 2000 can be so dangerous more especially if you
need to carry huge sums of money. Thieves and conmen can easily detect it by looking at your
37
enlarged pockets. More so, the same applied to the 10 percent who wanted 20000 notes in
large numbers. Unlike the one talked of above, the 3 percent who wish to be served with notes
of 50000 were discovered to be bosses and in most cases employers. They wanted 50000
because they have many employees therefore with drawing notes of 1000, 2000, 5000 and
10000 would necessitate carrying of huge bags which is quite risky.
4.4.4 Respondents attitude when it comes to Speed, Effectiveness and Efficiency
So as to elaborate and explain how ATMs have managed to solve problems associated with
human teller systems, respondents were ask to narrate their attitude when it comes to Speed,
Effectiveness and Efficiency. Results were gathered and presented in Table 14 as follows
Table 14: Attitude towards Speed, Effectiveness and Efficiency
Attitude Frequency Percent Valid
Percent
Cumulative
Percent
Valid Un happy
1 3 3 3
Some how
Unhappy
3 10 10 13
Happy
6 20 20 33
Some how
Happy
9 30 30 63
Very Happy
11 37 37 100
Neither Happy
nor Un Happy
0 0 0 100
Total
30 100 100
N=30
Source: Primary Data
From the above Table 14, it is clearly evident that majority of respondents (37 percent) are
very happy with the speed, effectiveness and efficiency of these machines. At least 20 percent
and 30 percent were happy with the speed, effectiveness and efficiency of the machines. Only
3 percent and 10 percent were Unhappy and some how Unhappy respectively. No one was
neither happy nor unhappy.
For that, respondents who claim to be happy with the speed, effectiveness and efficiency of
ATMs, explained that ATMs as related to human tellers take few minutes to finish the client’s
transaction. In addition to that that ATMs are not bound to issues of absenting from offices,
exhaustion and misinformation hence they are efficient and effective. Those who claimed to
38
be unhappy narrated that ATMs are slow and follow long detailed process for them to execute
a certain transaction.
4.5 Finding the Relationship
4.5.1 Correlations
So as to establish the relationship between the two Variables; ATM Banking and Customer
Satisfaction, Pearson’s Correlations were computed and presented in Table 15.
Table 15: Pearson’s Correlations
** Correlation is significant at level 0.01 (2- tailed)
The Pearson Correlation Coefficient above indicates the strength of a linear relationship
between ATM Banking and Customer Satisfaction. This is shown by the Pearson Correlation
of 0.889 which implies a very strong positive relationship between ATM banking and
Customer Satisfaction and it was tested at 0.01.
Variables Correlation
ATM Banking Customer Satisfaction
ATM Banking
Customer Satisfaction
Pearson Correlation
Sig (2-tailed)
N
1
30
.889**
.000
30
Pearson Correlation
Sig (2-tailed)
N
.889**
.000
30
1
30
39
CHAPTER FIVE
5.0 SUMMARY, RECOMMENDATIONS AND CONCLUSIONS
5.1 Introduction
This chapter summarizes the major findings, recommendations and the conclusions from the
study. The recommendations are proposed as priority actions that could be undertaken by the
bank to enhance customer satisfaction. While the conclusion involves a summary of the most
significant issues derived from the study.
5.2 Summary
Findings above revealed that many ATM card holders visit their ATMs so frequently that they
end up being unable to count the number of time. More so the location of ATMs was seen to
be very good since the majority of respondents admitted to be happy with it. In addition to
that majority of respondents admitted that the services of ATMs are indeed very satisfying.
All these findings are basic indicators of satisfaction.
However, majority of respondents pointed out machine break down as the most
inconveniencing habit of ATMs and if not attended to in time can bring about serious
dissatisfaction to clients.
From findings above, it was seen that ATMs provide convenient and highly flexible services
and that is the reason that majority gave for using these machines. Majority of respondent
admitted that they use ATMs to withdraw and deposit and mostly preferred notes in 5000
denomination. In addition to that many of the respondents claimed to be happy with the speed,
effectiveness and efficiency of these machines. All these findings helped to show how ATMs
have managed to solve problems associated with human teller systems.
The findings revealed that there is a strong positive relationship between ATM banking and
customer satisfaction. This was got as 0.889.
5.3 Conclusion
In a general over view therefore, some one can not fail to agree with me that of recent ATMs
have provided the best possible banking services as compared to main banks or even branches
when it comes to customer satisfaction. This has been through providing convenient, flexible
and effective less costly services which are speedy and efficient. This is more evident from
40
the significant relation ship that is there between the two variables under study. The
correlation coefficient is r = 0.889
5.4 Recommendations
From the summary above and analysis made in the previous chapter, the following inputs and
introductions are recommended for effective and efficient service of the ATMs.
First of all, the bank should educate ATM users about proper use of the machines and in
addition it should install more ATMs to make them more readily available to respondents and
clients at large. This can help to minimize on long cues and speed in general.
In addition to that, the bank should control power failure and machine break down. More so it
should provide or write an emergency 24 hour number on which clients call to report failures
and break downs and even situations of card locking. To make it better this number should be
toll free. Further more the bank has to respond in time when called upon. Further more
generators should be placed at ATMs to take over when power goes off.
More security guards and CCTV cameras should be installed on ATMs to minimize robbery
and threat of thieves. This was also recommended by Judith Nabakooba the police spokes
woman.
More still, the bank should endeavor to sort out dirty and very old notes from those that it
takes to machines since very old notes annoy clients.
Lastly the bank should write guiding notes on walls inside ATMs for clients to read and
follow when executing their transactions. Simpler languages should be used to tell clients
what they need to do. In addition to that security guards should also be trained in customer
services so as to help those who are stuck.
41
5.5 Areas of Further Research
There are a number of untouched areas that need attention. Below are some of them that
researcher who will come after me should look forward to exploit;
1. Impact of technological advancement on the financial industry.
2. Internet Banking and customer Satisfaction.
3. Impact of automated Clearing Services or Banker’s Automated Clearing Services.
(BACS) to the economy.
42
REFERENCE
1) Auerbach, D. Money, Banking and financial markets second edition
2) Bloomskiny publishing plc (2003). The Chartered management institute Dictionary
of Business and management. 30 soho square London
3) Capro, G. Jr., William, C. H., Gerald, G. K., Danny M. L. (1998) Preventing Bank
Crises: 1818H Street N.W Washington DC: 20438 USA
4) Dictionary of Banking by Gerald Klein 2nd
edition published by Universal Book
traders.
5) Discovery communications (2011). Automated Teller Machine. Retrieved in May
2011 from http://moneyandhowsduffswork.com/personalfinance/banking/atm.htm
6) Miller, A.W. (2008) Who invented the ATM machine modified 2008 from
http://www.atm.machine.com/atm-inventerhtm
7) Noraiki, K., Nobuhiku, S., Fumio, T.S.T. (1984) Atractive quality and must be quality,
Journal of the Japanese society of quality control, 14(2) 39-48 ISBN 0386-8230.
8) Nyeck, S., Morales, M., Ladhari, R. and Pons, F (2002). 10 years of service quality
measurement, reviewing the use of SERVQUAL instrument. Cuadernosde Diffusion
7(13) 101-107.
9) Parasuraman, A. and Berry, L. (1991) Competing through quality. Marketing services,
New York: Free press ISBN 97809-29030790.
10) Ruhangayebare, D. (2011) Effects of Automated teller machine in Uganda’s banking
system Retrieved Monday 16 may 2011, from
http://www.iq4news.com/ruhangeyebare-dominic/effects-
automatedtellermachine.atms.uganda-bankingsystem
11) Scridon, M. A., Radomir, L., Maniu, A. I. and Zaharie M. M. (2010) customer
satisfaction regarding banks’ distribution channels. The ATM network faculty of
Economics University of Orades, 1(2), 772-777 July 2010.
12) Shelagh, H. (2005) Modern Banking. The south gate, Chichester west Sussex P.O
198Q England: John Wiley and sons Ltd
13) Simpson, J. and Edmund, W. (1989) Oxford English Dictionary second edition,
Clarendon Press.
14) Stanbic Bank ltd (2011). ATM Security tips, Retrieved 24, June 2011 from
http://www.stanbicbank.co.ug/portal/site/uganda
15) Standard Bank of South Africa Ltd (2009) Stanbic Bank Uganda modified 2009 from
http://www.stanbicbank.co.ug/portal/site/uganda
43
16) Sultan Singh, M. S. K., (2009) Business intelligence journal August 2009 2(2).
17) Wikimedia foundation (2011). Automated Teller Machine modified 24, June 2011
from http://wikipedia.org/wiki/Automatedtellermachine
18) Wikimedia foundation (2011). Usage Fees of ATMs retrieved 11 May 2011 from
http://en.wikipedia.org/wiki/atmusagefees.
19) Wikimedia foundation (2011). Customer Satisfaction retrieved 30 April 2011 from
http://en.wikipedia.org/wiki/customersatisfaction.
20) Whitting, D. P. (1985) Mastering Banking Published by Macmillan Education Ltd.
Hound mills Basingstoke, Hampshire,RG21 2XS, London
21) Wirtz, J. and Cheng L. M. (2003) Empirical study on the quality and context specific
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345-355.
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expectations. Delivery of Quality service, Free press 1990.
44
APPENDIX I
The Questionnaire.
Dear Sir/ Madam,
I am a student of Makerere University and doing a research on ATM banking and Customer
satisfaction, as part of the requirement for partial fulfillment for the award of the degree of
Bachelor of Commerce. I humbly request you to fill in this questionnaire and promise to
handle each and every information provided extremely confidential and for strictly academic
purposes only.
SECTION A: Personal Information
Please answer by filing the letter that corresponds with the appropriate response in the box put
by the side of the question.
1) Please state your Gender/ Sex.
a) Male
b) Female
2) What is your age bracket?
a) Below 18
b) 18-30
c) 31-50
d) 50 +
3) What is your education status/ level?
a) Primary
b) Secondary
c) Tertiary
d) University
e) Never went to school
45
SECTION B: ATM BANKING
4) Do you use the ATM to carry out any of your day to day business?
a) Yes
b) No
5) What prompted you to get an ATM card?
a) It’s convenience
b) It’s effective and less costly
c) Highly flexible and available
d) Band wagon effect
e) Any others (please specify)
6) How many times do you visit the Auto bank in a day?
a) Once a day
b) Twice a day
c) Un countable
d) None at all.
7) Which among the following services does the Auto bank provide to you?
a) payment of bill
b) inter account transfers
c) Cash withdrawal and deposits
d) Mini/ full statements
e) Balance enquiries
f) All of them
g) None of them
h) Others (please specify
46
SECTION C: Customer Satisfaction
Either Tick or fill letter that corresponds with the response in the area provided
8) Are ATM services satisfying you?
Un
satisfying
Some how
Unsatisfying
Satisfying Some how
satisfying
Very
satisfying
Neither unsatisfying
nor very satisfying
9) In case “No”, please point out among the following things that discomfort you?
a) Machine break down
b) Poor money quality,
c) Delayed card and cash delivery
d) Card locking
e) Detailed structures
f) None of these
g) Some others (please clarify)
10) Are you happy with the quality of Auto banks with regards to speed of transactions,
efficiency and effectiveness? (Please just tick).
11) How much (as in denomination of notes) would you best prefer your ATM to provide
to you? (Please just tick).
1000 &
2000
5000 10000 20000 50000
Un happy Some how
un happy
happy Some how
happy
Very
happy
Neither unhappy
nor very happy
47
12) Are you happy with the availability and location of Auto banks? (Please just tick).
13) Suggest any area (s) that still needs more attention by management.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
_________________________________________________.
Thank you!!!!
THE END.
Un happy Some how
un happy
happy Some how
happy
Very happy Neither unhappy
nor very happy
48
APPENDIX II
Interview Guide.
1) What skills or qualifications do you posses?
2) What are the causes of Machines break down among ATMs?
3) What slows down ATMs?
4) Why is the speed of ATMs bad or inefficient?
5) What brings about card locking?
6) What are the costs of maintaining ATMs?
END