ATLANTA & WEST MIDTOWN MARKET OVERVIEW · I. Population & Demographics II. Market Facts & Trends...
Transcript of ATLANTA & WEST MIDTOWN MARKET OVERVIEW · I. Population & Demographics II. Market Facts & Trends...
ATLANTA & WEST MIDTOWN MARKET OVERVIEWOVERVIEW OF TRENDS SHAPING THE ATLANTA MARKET
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I. Atlanta Market Overview
I. Population & Demographics
II. Market Facts & Trends
II. Midtown and West Midtown Market Overview
I. Population & Demographics
II. Market Facts & Trends
III. Star Metals Atlanta
TABLE OF CONTENTS
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ATLANTA MARKET OVERVIEW
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5.9 MMCurrent Population
7% Projected population
growth over the next 5 years
$57,556Median Household Income
15% Projected increase in
Median Household Income over the next 5 years
Source: U.S Census Bureau, Esri forecasts for 2016 and 2021
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POPULATION & DEMOGRAPHIC TRENDS
Atlanta ranks 3rd in population growth in the U.S.
1/3 of the growth is attributed to domestic migration.
JLL graph
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POPULATION & DEMOGRAPHIC TRENDS
Since 2011, there have been over 413,000 jobs created in the Atlanta Metro Area.
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POPULATION & DEMOGRAPHIC TRENDS
Atlanta is on of US’s top relocation cities and has the 3rd largest concentration of Fortune 500 Companies in the U.S.
JLL graph
Source: JLL Research –Atlanta Q4 2016
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POPULATION & DEMOGRAPHIC TRENDS
JLL graph
Source: JLL Research –Atlanta Q4 2016
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POPULATION & DEMOGRAPHIC TRENDS
Source: JLL Research –Atlanta Q4 2016
More and more companies continue to relocate to Atlanta
thanks to its favorable cost of living, quality of education, tax
benefits, and more.
Companies currently eyeing Atlanta for their North American
Headquarters include;
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POPULATION & DEMOGRAPHIC TRENDS
Population growth is driving employment growth
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POPULATION & DEMOGRAPHIC TRENDS
Atlanta employment distributed across industries
JLL graph
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JLL graph
Boasting a highly educated
population, Atlanta Metro is home to world renown
educational institutions with
a pipeline for talent of
275,000+current graduate and
undergraduate students
across 66 colleges and universities.
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POPULATION & DEMOGRAPHIC TRENDS
The percentage of the city’s core constituent workforce (those
aged 25-64) who have a Bachelor’s degree or higher is in excess
of 50%.
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POPULATION & DEMOGRAPHIC TRENDS
Atlanta is ranked as
one of the top foodie cities in the U.S.
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POPULATION & DEMOGRAPHIC TRENDS
The average household spends over 40% of their total food
expenditures on food away from home. This accounts for 5.6% of
their total expenditures and accounts for over 8.2 Billion in revenue.
7.5%
5.6%
31.0%
6.4%3.1%
15.1%
7.7%
4.4%
1.1%
2.1%
11.0%
5.0% Food at Home
Food Away from Home
Housing
Household Items &OperationsApparel & Services
Travel + Transportation
Healthcare
Entertainment
Personal Care
Education
Pensions & SocialSecurityOther
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MIDTOWN & WEST MIDTOWN
MARKET OVERVIEWPremier business location, center of innovation and talent and
exceptional urban experience
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MIDTOWN ATLANTA
Midtown and West-midtown are a commercial and cultural hub located at the center of the Atlanta Metro region.
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MIDTOWN ATLANTA
The Midtown and West Midtown caters to Millennials (who are the largest segment of today’s workforce) live/work/play preferences with high-end
apartments, an endless supply of food and beverage offerings, and
ample entertainment — all within walking distance of public transportation.
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POPULATION & DEMOGRAPHIC TRENDS
Today’s young talent is much more concerned with a city’s lifestyle
offerings than its job market. This shift in priorities has forced companies
to follow the talent, investing millions in a new generation of office
development and expansion in the country’s leading and secondary
markets.
Today, Midtown is one of Atlanta's major employment centers with over 58% of the city’s jobs.
$87B Annual Economic
Impact
81,000+Daytime Workers
28% Increase in new jobs forecasted over the
next 10 years
$61,000Median Household
Income with projected 13% increase in the
next 5 years
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POPULATION & DEMOGRAPHIC TRENDS
More than 13,000 technology companies calling Atlanta home with a large majority of them flocking to Midtown.
Source: JLL Research –Atlanta Q4 2016
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POPULATION & DEMOGRAPHIC TRENDS
Recent Leases Signed in the Area
RSF: 62,467
RSF: 100,000
RSF: 67,960RSF: 41,231
RSF: 34,078
RSF: 46,000
RSF: 240,500
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6.1M+People visit
Midtown each
year
3000+events take place
in Midtown each
year
Art & Cultural Institutions Include:• Woodruf Arts Centre• High museum of Art• Atlanta Symphony Orchestra• Alliance Theatre• The Fox Theatre• SCAD Show Theatre• Museum of Design• Bremen museum• Center Stage• The Centre for Puppetry Arts
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4,000+Rooms in a variety of
luxury, boutique and
historic hotels
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Located in the West Midtown District, Georgia Institute of
Technology Campus, and its 1.4 million square foot Technology
Square, leverages resources such as research, education,
hospitality and retail for collaboration with Atlanta's growing tech companies.
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GEORGIA INSTITUTE OF TECHNOLOGY
#1 FOR WOMEN ENGINEERS
AWARDS MORE ENGINEERING DEGREES TO
WOMEN THAN ANY OTHER SCHOOL
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Midtown is one of Atlanta's most coveted residential
markets offering big city life with a neighborhood feel.
Resident population is growing 5 times the city rate
with 68% of the residents holding graduate degree or
higher.
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300,000+ Housing choices within a 3
mile radius of Midtown.
8,000+ Residential units are
currently under
construction within a 1.2 mile radius
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Spanning from the southern tip of Howell Mill Road to 17th Street –West Midtown is centrally located minutes from downtown, Buckhead, and all of Atlanta’s major highways and interstates, as well as Georgia Tech.
“the hottest neighborhood in ... metro Atlanta,” with “easy access
to top dining and retail, as well as live music venues.”
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Once largely industrial, West Midtown is now one of the most vibrant communities in Atlantawith a selection of urban lofts, art galleries, live music venues, retail shops, restaurants and modern office space.
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RETAIL MARKET FACTS & TRENDS
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RETAIL MARKET FACTS & TRENDS
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RETAIL MARKET FACTS & TRENDS
New restaurant concepts join a growing entertainment district in
Atlanta’s Westside that includes Top Golf Midtown, Bacchanalia
restaurant and breweries including Monday Night, Scofflaw, Second Self and Red Brick.
Holler & Dash Biscuit House, a fresh new concept by Cracker Barrel Old Country Store Inc. debuts in West Midtown Atlanta as it targets the millennial consumer.
Brewed to Serve Restaurant Group, Inc. will be opening its 4th concept, The Bold Monk, a brewery, restaurant and beer garden to be located in a 12,000 square foot space in Third & Urban’s Complex West Midtown project.
After participating in Atlanta's Food & Wine Festival for the past 5 years, Florida based 4 Rivers Smokehouse opens its first Georgia location in West Midtown Atlanta.
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Retailers in Midtown
and West Midtown
account for over
$540M+Annual Sales
STAR METALS ATLANTA has been designed from the ground up to meet the needs and demands of today’s creative class, by creating a connected lifestyle that the smart and tech-savvy enjoy. Inspired by neighbors like Georgia Institute of Technology and Internet icons like Google and Facebook, our cutting-edge technology permeates every aspect of our development.
185,000 RSF C L A S S A O F F I C E
46,000 RSF P R I M E R E TA I L
409 UNITL U X U R Y R E S I D E N C E S
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STAR METALS ATLANTA
/ OFFICES /
/ RESIDENCES /
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STAR METALS ATLANTA
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STAR METALS OFFICES RETAIL
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STAR METALS OFFICES RETAIL
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STAR METALS OFFICES ROOFTOP RESTAURANT/TERRACE
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STAR METALS RESIDENCES RETAIL
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STAR METALS RESIDENCES RETAIL
THANK YOU
Natalia East
Associate, Brokerage Services
p. (305) 476-2613
The Allen Morris Licensed Broker and Coldwell Banker Advisors obtained this information contained within sources we believe to be reliable. However we have not verified its accuracy and make no guarantee, warranty or representation about it, It is submitted subject to the possibility of errors, omissions, change of price, rental and other conditions, prior sale, lease or financing or withdrawal without notice. We include projections, assumptions or estimates for example only, an they may not represent current or future performance of property. You and your tax advisors should conduct your own investigation of the property and transaction.
Thad Adams
Sr. Vice President
p. (305) 476-2532
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