Atizo fh luzern_130306
description
Transcript of Atizo fh luzern_130306
CrowdsourcingMarch 6th, 2013
What is Atizo?
process to involve stakeholders
10'000 creative minds
proven software
Advantages
think the unthinkable reduce the blinkered
appreciation to stakeholders benefit from social media
How does this process work?
module 3workshop
module 1workshop
module 2online-projects
module 5workshop
module 4online-projects
select ideasdefine challenge
find ideas plan implementation
evaluate ideas
products & services
process
marketing
strategy
Ideas!Proven in a lot of
different projects
Develop new products with web community
Objective: Detecting needs to
develop the motorbike of the future
Community: BMW and
Atizo community
Modules: 1 to 5
Thomas Hirschmann
project manager
«BMW Motorrad Innovation Contest»
Results
● more than 700 ideas from
250 different users
● team of 8 lead users
● concept with analyses
and designs
«On the open innovation platform
Atizo we have received many exciting
ideas of motorcycle lovers from all
over the world.»
Find marketing ideas with a community
Objective: ideas for the 150
anniversary
Community: Mammut
and Atizo community
Modules: 1 and 2
Rolf G. Schmid
CEO
Mammut Sports Group AG
Results
● 292 event ideas
● 202 comments
● 6 winner ideas
which were integrated
into the concept
«The Atizo community impressed
us with surprising ideas and
diverse expertise.»
7 steps to more innovation
1. Innovating behind closed doors is over.
2. There are many smart people who want to support you.
3. Innovation begins with a challenge, not an idea.
4. Tunnel vision is not conducive for innovation.
5. The best idea is often created from several good ideas.
6. The sooner the customer is involved, the less the risk to flop.
7. Ideas are valuable only when they are implemented.
Innovation is not a problem of creativity, but a problem of allocation.
- Thank you -