T R E N D S & IN N OVAT I O NJ E R O EN GU L ICK X

TH E C O M PA N Y

• Hospitality consulting• Branding• Marketing• Concept development• Financial turnarounds

Instagram: jeroen_gulickx

Blog: www.jeroengulickx.com

Site: www.mocinno.com

Twitter: @mocinnointl

Facebook: Mocinno International

What is a trend?

From high level to service

What is a trend?

Social Process analysis

Who creates trends?

How does it spread?

Can you predict trends?

• Understanding changes• Behaviour

• Artists, like painters and composers

• Designers

• Gay men

• Performing artists, like actors

• Young people, under the age of 30

• Wealthy people • Social events• Mouth to mouth• Media • Social Media

• Large cities• Observation• Process from

need to purchase

So are we trendsetters?

Current trends

What is Innovation?

What is Innovation?Discovery /

Creative process

Customer validation

Customer creation

Set Vision

Cost evaluation

Implementation

Blue Ocean

Trends, Innovation and Blue Ocean

CombinedDaring design and naming Retail oriented

Content Marketing

Locality

Online culture Affiliates

Real place

Sustainable

Third party sales

Art, culture and stories Nepal water Project

Thank youjeroen@mocinno.com